PPT-Cognitive Dissonance

Area of Interest Nikki Crabtree and Hana van Pelt Cognitive Dissonance httpwwwyoutubecomwatchvAQW9I02nz74 016037 General Overview The more important the issue Festinger as cited in Griffin 2009. Egan Laurie R Santos and Paul Bloom ale University ABSTRACT In study explo ring the orig ins of cogni tive diss onance presc hoole rs and capu chins were give choic betw een two equa lly prefe rred alte rnatives two differe nt sticker and two differ Zanna McGill University Steven J Spencer and Mark P Zanna University of Waterloo Shinobu Kitayama University of Michigan Sandra Lackenbauer University of Western Ontario Cognitive dissonance and effects of selfaffirmation on dissonance arousal were The Planning: Analyzing the Advertising & Integrated Brand Promotion Environment. We have finished the Process phase of the text & moving on to Planning. Our perspective changes from a broad view of advertising to a managerial view. theory's motivation cognitive change.) evidence once for dissonance theory dissonance prediction expected exposure disagreeable com- Ewing found audience members been led with their prior opinions wer . Why So Influential? . Traditional Persuasion Techniques . Greater rewards lead to more responses. B) Greater punishment leads to less responses . C) Use of "credible" sources (experts, authority figures). “A Little Learning is Dangerous Thing”. . A Little . Learning. A little learning is a dangerous thing ;. Drink deep, or taste not the . Pierian. spring :. There shallow draughts intoxicate the brain,. FESTINGER, L., Theory of cognitive dissonance , 1957 FESTINGER, L., ARONSON, E., Group dynamics , 1960, cit 36. Describe an . attitude or tendency you would like to . change.. Using the attitudes-follow-behavior principle, how might you go about changing that attitude?. Social Psychology . Textbook pp.722-734. . THEORY OF COGNITIVE DISSONANCE (1957. ) * . BASIC HYPOTHESIS. . The existence of dissonance, being psychologically uncomfortable, will motivate the person to try and reduce the dissonance and achieve . protection. motivation. perceived threat. severity. threat. appraisal. coping. appraisal. perceived threat. vulnerability. perceived response efficacy. perceived. self-efficacy. protection. motivation. Numero. TROIS!. The Need for Cognitive Dissonance. Read pages 318-320. This should hopefully clarify the idea of cognitive dissonance.. What to Know. Cognitive Dissonance. Post-Decision Dissonance. Justification of Effort. Theory. DEFINATION. Cognitive dissonance. refers to a situation involving . conflicting attitudes. , beliefs or behaviors. .. This produces a . feeling of discomfort. leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. . Self-Justification. People are motivated to justify their own actions, beliefs, and feelings. When they do something, they will try, if at all possible, to convince themselves and others that it was a logical, reasonable thing to do. Theory Models. Schramm’s Model- Field of Experience added to Shannon’s model. Ogden &Richard’s Triangle of Meaning. Referents. Newcomb’s Symmetry Model:. Models. Westley-MacLean Model:. Rhetoric.