PPT-Cognitive Dissonance

Area of Interest Nikki Crabtree and Hana van Pelt Cognitive Dissonance httpwwwyoutubecomwatchvAQW9I02nz74 016037 General Overview The more important the issue Festinger as cited in Griffin 2009. dis·so·nance. ˈ. disənəns. /. noun. Music. noun: . dissonance. ; plural noun: . dissonances. lack of harmony among musical notes.. "an unusual degree of dissonance for such choral styles". a tension or clash resulting from the combination of two disharmonious or unsuitable elements.. The Planning: Analyzing the Advertising & Integrated Brand Promotion Environment. We have finished the Process phase of the text & moving on to Planning. Our perspective changes from a broad view of advertising to a managerial view. theory's motivation cognitive change.) evidence once for dissonance theory dissonance prediction expected exposure disagreeable com- Ewing found audience members been led with their prior opinions wer Cognitive demands. D. escribe . the cognitive expectations associated with a learning . task, . the . thinking. that goes along with the doing . A. re . an integral part of teaching and learning science. “A Little Learning is Dangerous Thing”. . A Little . Learning. A little learning is a dangerous thing ;. Drink deep, or taste not the . Pierian. spring :. There shallow draughts intoxicate the brain,. FESTINGER, L., Theory of cognitive dissonance , 1957 FESTINGER, L., ARONSON, E., Group dynamics , 1960, cit Goals of this Module. To provide information about. The targets (who/what) of interventions . Frameworks used to guide interventions. Activities to encourage confidence in relation to appearance. Resources to supplement interventions. protection. motivation. perceived threat. severity. threat. appraisal. coping. appraisal. perceived threat. vulnerability. perceived response efficacy. perceived. self-efficacy. protection. motivation. Numero. TROIS!. The Need for Cognitive Dissonance. Read pages 318-320. This should hopefully clarify the idea of cognitive dissonance.. What to Know. Cognitive Dissonance. Post-Decision Dissonance. Justification of Effort. Theory. DEFINATION. Cognitive dissonance. refers to a situation involving . conflicting attitudes. , beliefs or behaviors. .. This produces a . feeling of discomfort. leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. . Self-Justification. People are motivated to justify their own actions, beliefs, and feelings. When they do something, they will try, if at all possible, to convince themselves and others that it was a logical, reasonable thing to do. Media effects. Erik Chevrier. July 31, . 2017. Media Effects. Media effects research usually describes the reception/reading of codes/forms/texts. Receivers are also affected by (and have an effect on) . Encoding and decoding messages & Media effects. Erik Chevrier. July 26, 2017. Encoding vs Decoding. To decode, we must make inferences about the encoding process:. Most of the time, we do not know:. Hello and welcome and Happy!. Today’s agenda:. Read “The Night Wire”. Visualizing a short story. Writing description.. .. Terms to remember. Ambiguity. : when things are unclear. Uncanny Valley.