Felipe Mendoza Aristos Ventures fmendoza aristosventurescom SMU Business Plan Competition Important Dates amp Rules wwwsmubpcorg for schedule rules and link to YouTube pitches 125 Full Plans due ID: 812294
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SMU BPC Presentation Workshop
Felipe Mendoza
Aristos Ventures
fmendoza
@
aristosventures.com
Slide2SMU Business Plan Competition: Important Dates & Rules
www.smubpc.org for schedule, rules, and link to YouTube pitches
1/25 Full Plans due
2/1 Business Plan Competition 1:00-4:00
Crum Auditorium in CollinsOver $30,000 in Cash and In-Kind PrizesRules: 25 pages including appendices with 1” margins and 12 point font or greater.15 minutes to present with 10 minutes of Q&A.
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Slide3What's the concept? Who is the
customer?
What's the big
problem
(or opportunity) and how do you solve it? What does the product help the customer do?What’s progress to date? Is there traction and proof it works?
Who’s the
team and what are their past successes?Sources/Uses of the raise and how much.
What You Want to Get Across
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Derived from Babak Nivi and Mark Suster blogs
Slide4The FULL Pitch
Main Components:Company Overview
Markets and Customers
Customer Validation
Competitive Advantage How Long Can You Maintain itStrong Management Team with Proven Record to ExecuteFinancial Highlights4
Slide5What Guy Kawasaki says: Have 10 Slides
Problem
Your solution
Business model
Underlying magic/technologyMarketing and salesCompetitionTeamProjections and milestonesStatus and timeline
Summary and call to action
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Slide6Example Pitch Deck
Mint.com is a free web-based personal financial management service for the US and Canada founded in 2006.
In 2009, Intuit acquired Mint for $170 million
Here’s the publicly available pitch deck from 2007:
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Slide7Analogies Help.
The First thing an Investor Hears is the Last thing he Remembers. Tell them what you do in the first sentence.
Simplify
the “Technology” (Pitch to Mom). Investors can be Techies or Finance People. KISS (keep it simple, stupid) Minimize Buzz Words.
Show your
Enthusiasm and Excitement. You’re selling the company/idea/team.Keep This in Mind…
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Slide8Know the Audience and Match Pitch to them.
Address the
Pain Points
or Predictable Surprises (burn rate, need for CEO or key employees).
Talk about Risk Mitigation: Development risk, Marketing risk, etc. Your Product Must be Substantially Better than Incumbent to Mitigate Customer Risk of Buying from You.
Ask for the Money You Need and What You will do with It. In the End, Just Tell a Good Story
…and Remember This:
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Slide9Charts and
Graphs are Indeed Worth a 1000 Words (bullets and numbering are bad).
Have
Backup Slides
you can go to during the Q&A. Of Team, Technology (product), and Market, Team is the Most Important. Emphasize how you can execute. Saying you
don’t know is ok
, but then follow up with how you would come up with the answer. Show your Enthusiasm and Excitement. You’re selling the company/idea/team.
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Tips and Tricks
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Thank you
Felipe Mendoza
Aristos Ventures
fmendoza@aristosventures.com