PPT-3.03 Corporate Branding

Position company to acquire desired image http wwwyoutubecomwatchvJKIAOZZritk Definitions Brand identityelements that are instantly recognized as belonging to a certain company or product. 1 position in 8 categories Skin Care brPage 8br Lever Bros Bangladesh Ltd Lever Brothers 1963 East Africa Industries Ltd Lever Brothers Zimbabwe 1943 1947 1964 Lever Brothers Malaya Ltd 1947 Lever Brothers Malaysia Sdn Bhd 1967 Hindustan Lever Ltd 35 No 3 4 2001 pp 441456 MCB University Press 03090566 Corporate branding and corporate brand performance Fiona Harris Open University Business School The Open University Milton Keynes UK and Leslie de Chernatony The Birmingham Business School The U However up to date the advantages have proved elusive in practice It is argued that the current focus in the corporate branding literature on core values and culture makes the organization over focused on its own identity and reduces its responsiven Not by me you say Think about it Here are two short quizzes to get you started 1 Which is not known as a corporate brand a Sony b Coca Cola c Proctor Gamble d IBM 2 Is a brand a a logo b a jingle c a tagline d a product e a positioning f none of th Position company to acquire desired image. Definitions:. Brand identity—. elements that are instantly recognized as belonging to a certain company or product. Values—things . that are important to you, your company or product. . Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Nick Lepetsos. Philanthropy Ventures, LLC. CEO/Founder. HaloCard® & EqualityCard®. Course Description . Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . A. yu . A. malia . A. vina . M.Si. NIP 198212302008122003. D_avina@ub.ac.id. BRAND ARCHITECTURE. (brand structures). Brand architecture / . brand . struCture. (S). Brand “structure” is also known as brand “architecture”. 7/15/2016. 2. Who are you?. 7/15/2016. 3. 7/15/2016. 4. “Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service.”. 7/15/2016. 5. Press Releases. Fact Sheets.