PPT-Common Fallacies in Advertising

Ad Hominem Appeal to Emotions False Dilemma Appeal to the People Scare Tactic False Cause Hasty Generalization Red Herring and Traditional Wisdom What is a Fallacy According to Websters Dictionary a fallacy is an error in reasoning or a flawed argument. Informal Fallacy Guide. Evaluating Arguments. The primary task of critical thinking is to identify arguments and to evaluate them.. There are two basic ways of evaluating arguments.. One technique is to evaluate the logical form of an argument by abstracting on its content, and analyzing the structure of the argument in order to determine if it is valid.. English 28. Ms. Grooms. Fallacies. Errors in argument. Evade issue of argument. Treat argument as if it were much simpler than it is. Recognizing Evasions. An ineffective argument dodges the issue.. FALLACIES. Introduction and Activities. What is a logical fallacy?. A fallacy is an error of reasoning. These are flawed statements that often sound true. Logical fallacies are often used to strengthen an argument, but if the reader detects them the argument can backfire, and damage the writer’s credibility . vs.. Relevance. Homework. Reading: pp. 145-152. Recommended Exercises. (. do at least the starred problems. ). 4.3.III. (of relevance & weak induction). 4.4.I . (of presumption & ambiguity). Kimberly Wyatt – Critical Reasoning. Consistency and inconsistency. Flip-flop. Waffle. Flakey. Consider new information. Change your own mind. Is it simply pandering?. Consistent Individual claims. How to spot sloppy thinking, dirty tricks, and flamboyant lies. Pointy things go in the outlet, right?. Oh, look! It’s human nonsense generator, Donald Trump!. TRUMP! Everybody is excited about me! Big crowds, big, big crowds… the polls…. TRUMP!!!!. Correlation vs. Causation . & Fallacious Reasoning. Correlation . vs. . . Causation. Day 1. An example of the problem. How is correlation different from causation?. TIP: . You may want to take notes.. © Oxford University Press. In This Chapter. Fallacies of Relevance . Fallacies of Unwarranted Assumption. Fallacies of Ambiguity or Diversion . Recognizing Fallacies in Ordinary Language. © Oxford University Press. Things you believe. that you can justify. that are true. Statements that you believe. that you can justify within some system of justification to the satisfaction of most people who operate within that system.. The Seven Deadly Logical Sins. Ways to use logic as a shield. Spot Fallacies. Homer: Lisa, would you like a doughnut?. Lisa: No, thanks. Do you have any fruit?. Homer: This has purple in it. Purple is a fruit.. Fallacies are statements that may sound reasonable or true but are deceptive and dishonest.. Ad Hominem (Personal Attack). Definition: This fallacy tries to divert attention from the facts of an argument by attacking . A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/ Pointy things go in the outlet, right?. Oh, look! It’s human nonsense generator, Donald Trump!. TRUMP! Everybody is excited about me! Big crowds, big, big crowds… the polls…. TRUMP!!!!. Yeah… That really doesn’t make any sense… which reminds me that this is a good time to talk about logical fallacies!.