Moderators wen Bernard Timothy Roach Healthy Caribbean 2012 May 28 2012 Knutsford Hotel Communications for NCDs Disseminate information knowledge Stimulate behaviour change practice ID: 600017
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Slide1
Rallying for Action on NCDs
Moderators:wen BernardTimothy Roach
Healthy Caribbean 2012May 28, 2012, Knutsford Hotel
Communications for NCDsSlide2
Disseminate information (knowledge)
Stimulate behaviour change (practice)Stimulate attitude changeStimulate demand for healthy products and servicesCreate awarenessInspire listeners to changeTo create incentives to change
To gain an appropriate responseTo enhance a sense of communityWhy Communicate Slide3
Create a directory of agencies for each region
Determining best practice that is evidence-basedNeed to communicate that there are going to be changes to the messages from time to time.Need for consistency in the messagesSharing resources and expertiseMarket research for communication
Design messages with the audience in mindPartnership with industries (not tobacco) to use their strengths in communicationAreas of need in communicationSlide4
Create a directory of local and regional agencies
Identify communications championsConsult with experts in communication from academia and mediaBuild in monitoring and evaluation mechanisms in communication interventionsExplain the concept of NCDs and branding of NCDs with improved visualEnhance inter-agency local and regional communication
Key outcomesSlide5
Create consistent messages based on evidence-based best-practice
Encourage community/civil society/clients participation in designing health messagesCreate bold visuals and messagesCreate regional messages with assistance from PAHO/WHO
Key outcomes