N TEMPLATES Stories worth telling Innovation Early Adopters Early Majority Late Majority Laggards 25 135 34 34 16 Companies that pursue new technologies aggressively to gain early advantage ID: 1021353
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1. WWW.POWERSLIDES.COMPRESENTATION TEMPLATESStories worth telling…
2. InnovationEarly AdoptersEarly MajorityLate MajorityLaggards2.5%13.5%34%34%16%Companies that pursue new technologies aggressively to gain early advantageCompanies that pursue new approaches aggressively to gain significant competitive advantageCompanies that wait for a new approach to prove itself and then move quickly Companies that wait until the new approach is well established and there is lots of supportCompanies that joins because its obvious and since other companies have joined already BELL CURVE GRAPHPOWERSLIDES WWW.POWERLIDES.COM 1
3. GrowthIntroductionThere is little or no competitionPricing may be low to gain the market sharePromotion is aimed at innovators and early adoptersGrowthThere is an increasing trend in the sales volumeMore and more organic users join the clubMore distribution channels are addedPromotion is now aimed at a broader audienceMaturityThe field becomes more competitive and new and innovative competitors enter the marketDeclineThe product is deemed irrelevant in the market and is phased out of the marketIt may continue to be offered to a loyal niche segmentBELL CURVE GRAPHPOWERSLIDES WWW.POWERLIDES.COM 2
4. 2.5%13.5%34%34%16%InnovatorPropensity to ResistEarly AdoptersEarly MajorityLate MajorityLaggards2.5%13.5%34%34%16%Risk takers who have the resources and desire to try new things, even if they failSelective about technologies they start using. They are considered the “one to check in with” for new information and reduce others’ uncertainty about a new technology by adopting itPeople who take their time before adopting a new idea. They are willing to embrace a new technology as long as they understand how it fits with their livesAdopt in reaction to peer pressure, emerging norms, or economic necessity. Most of the uncertainty around an idea must be resolved before they adoptBecause there were thousands of bad commas.Propensity to AdoptBELL CURVE GRAPHPOWERSLIDES WWW.POWERLIDES.COM 3
5. Product Life Cycle Stages0102030504When the company finds and develops a new product idea, product development startsSales slowly grow as the product is introduced in the marketThe growth stage is a period of rapid market acceptance and increasing profitsFinally, sales fall off and profits dropDevelopmentIntroductionGrowthMaturityDeclineIn the maturity stage, sales growth slows down because the product has achieved acceptance by most potential buyersBELL CURVE GRAPHPOWERSLIDES WWW.POWERLIDES.COM 4
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