PDF-CAS Concentration Information Sheet updated May Department of Mass Communication Advertising

Each course must be junior 300 level or higher except 200 level or higher fore ign language courses not 200level literature and civilization courses will count eg LS211 212 and 303 will fulfill a concentration One and only one 100 or 200 level cour. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. Chapter . Objectives. After reading this chapter you should be able to:. Describe the four major traditional advertising media (newspapers, magazines, radio, and television).. Discuss the strengths and weakness for each of the following major traditional advertising media: newspapers, magazines, radio, and television.. INTRODUCTION TO . PUBLIC RELATIONS. Definitions of Public Relations. Public = (all) society ?. What is Public Relations?. Rex Harlow (PR educator) collected some definitions:. PR = good performance, respected by public. Mark Dorling. Matthew Walker. Calling all teachers…. What does curriculum mean to you?. What does creativity mean to you?. What is your vision of a creative curriculum?. CAS Conference 2013. Outcomes. Chemistry Multimedia is a St. Louis, Missouri based marketing agency that assists our clients with Media Relations and PR, Event Management and Video Production/Live Streaming. Our consultants coordinate and oversee a diverse team of local and national suppliers, vendors and employees, which have allowed us to effectively coordinate over 172 national media events focusing on overall logistics, media relations and our clients expected ROI. Sponsorship Programs. Chapter 13. Chapter Overview. Regulations . (Chapter 14). Public . relations. Public relations functions. Stakeholders. Assessing corporate reputation. Social responsibility. Damage control. Ethical Journalism . Network. Turning . the . Page . of Hate . . Dar Es Salaam, May 12. th. 2015. . Who we are. A coalition of media professional groups from Europe and around the world committed to building trust in media and promoting principles of ethical journalism, good governance and self-regulation in the digital age. . PROMOTION. MEANING OF ADVERTISING. It has originated from . Latin. word . ‘. adver’. which means . ‘to turn the mind toward’. .. Dictionary. meaning of the term is . ‘to give. . public notice or to announce publicity. The AUDIENCE is the product.. Shows. are created to attract an audience. Commercials. are created to sell the advertiser’s product.. Time. is provided for the advertisers to reach the target audience.. To analyze other forms of entertainment, such as zoos, gaming, museums, cruises and resorts.. To show an introduction to entertainment marketing concepts. . To discuss recent trends and controversies in the entertainment industry. . Presenter:. . Dr. Jenny Robinson . Bcomm. (PR) Program Manager. . Communication involves. Academic study. Creative practice and production. Critical reflection. Professional and industry knowledge. The Rise of the Digital Age. Production of traditional newspaper is costly and has a high barrier to entry. TV, cable and now the Internet have challenged the traditional newspaper business model. Push is for instant information. [ Part 2 ]. In this session:. Blogs & content management . systems. Applying journalism values to new . media. . Visual journalism online . Audience engagement . & participation. Blogs . & content . in Post-1991 . Fiction. : . A . Comparative. . Perspective. Partik. Åker (. Södertörn. ) and Andrei . Rogatchevski. (UiT). https://www.tandfonline.com/doi/citedby/10.1080/1461670X.2019.1670718?scroll=top&needAccess=true&.