Responsible Business Harold Goodwin - PowerPoint Presentation

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Responsible Business

Harold Goodwin

Friday & Saturday 09:00-16:00

I can stay until 17:00 each day for one to ones

Lunch break 13:00- 14:00

No afternoon break Slide2

Learning outcomes

1. Critically explain the sustainability challenges affecting a particular business sector since 1972 and anticipated future impacts. 2. Apply the concept of responsibility to a particular business sector and critically assess its development and impact.3. Reflect on the conflict between the exercise of rational self-interest and the common interest/common good, and apply to

your own situationSlide3

Approach to Learning

Diverse sources Written lectures with supplementary reading Two days of contact – for questions and debate An opportunity to hear from two RB practitionersSlide4

Introductions

Name business and sector particular interests Questions or concerns Slide5
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Responsible Business

“Good business” Contract lawWorking hoursHealth and Safety Consume protection

Trade Associations, Chambers of Trade and Commerce National & International Regulation Slide7

Syllabus

Sustainability The Perfect Storm Consumers and Consumerism Markets and Marketing Corporate Social Responsibility

BAU => RB Slide8

Some theory

Phronesis System I and System II thinkingTragedy of the Commons – what is individually rational is not necessarily collectively rational Prisoners Dilemma

Logic of Collective Action – public goods and free riders Slide9
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Sustainable Development: a long

history?1972

World Commission on Environment & Development 1980 World Conservation Strategy1987 Brundtland Report & Our Common Future 1992 Rio Environment & Development – UN Commission on Sustainable Development2000 Millennium Development Goals 2002 World Summit on Sustainable Development

2012 Rio+20 2015 Sustainable Development Goals Slide12

Hubris:  extreme pride

 or self-confidence“We’ll destroy the world”. Echidna 20-

50m years Slide13
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Brundtland defined Sustainability

"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”Needs & limitations in a finite world. Slide15

What is Sustainability?What is Sustainability?

The demand for diminishing natural resources is growing. Income gaps are widening. Sustainability calls for a decent standard of living for everyone today without compromising the needs of future generations.

This means finding better ways of doing things.

How can we help people move out of poverty and get good jobs, while protecting the environment?How can we provide access to clean energy for everyone, and make sure that the energy we produce doesn’t contribute to climate change?How can we make sure that everyone can get the water, food and nutrition they need

?

How can we make sure that our communities are resilient in the face of

natural disasters?Slide16

Sustainable development means different things to different people

“Sustainability still too abstract, too general – we can’t define it. People engage with issues

– with particular issuesRelevant local issues – culture and context are critical – Wales SD Wellbeing It means making changes and it requires engagement in political processes Slide17

% people who reported that they had

at least once during the year

‘99

‘08

‘12

Actively sought information on a company’s reputation

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36

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Felt guilty about an unethical purchase

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38

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Chosen product/service on basis of company’s responsible reputation

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57

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Recommended

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*

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Recycled

73

96

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Co-op Bank Ethical Consumer

ReportsSlide18

Ipsos-MORI 1999Slide19
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Precautionary Principle

if an action or policy has a suspected risk of causing harm to the public or to the environment, in the absence of scientific consensus that the action or policy is not harmful, the burden of proof that it is not harmful falls on those taking an action.Slide21
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Why care about the future?

We inherit the earth from our forebears and hold it in trust for our child.Really? Debt yes, environment no.Market vs citizensPrivate vs collective interests

I can’t buy clean sea or clean waterSlide23
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FATAL FLAWS

Phronesis Tragedy of the commons Prisoners’ dilemmaShort-term-ism

Poor understanding of risk & probability Slide25
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OIL (& other minerals)Slide31
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The fatal flaws are all in play.

Phronesis Tragedy of the commons Prisoners’ dilemmaShort-term-ismPoor understanding of risk & probability

Selfish gene Risk of stirring up apathy? Confronting reality and irrationality “Pessimism of the intellect, optimism of the will.” Gramsci Slide35
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Rise in average global Temperature

http://www.bbc.co.uk/news/science-environment-35354579Slide37
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Saturday 09:00-16:00

Reflections on the conferenceAssignmentsDetermining priorities The concept of Responsibility Theoretical Perspectives

On-line resources & IssuesSlide39

Your reflections on what the speakers had to say

Ruth Holroyd Ben Harding Slide40
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Organisational culture matters

Credibility matters Words matterSuccess breeds successThere is no one way of making change

Changemakers  Taking Responsibility: Change Makers  https://www.youtube.com/watch?v=642XM_FwHac&list=PLhVZKgyRW42vz29bVZyY1iXF8FXqX8h5u&index=7Slide42

Distributed leadership Slide43

The Business Cases

for Responsible Tourism The right thing to do

Minimising riskLicense to operateProduct quality Cost savings Staff morale Market Advantage Market Advantage Experience richermore authentic guilt free

Differentiation and PRReputation Referrals RepeatsSlide44

Think about it

Product/experience enhancement

Loyalty advantages Differentiation in a crowded market placeNon-price competition Market segmentationAdded relevance for particular products We all want guilt free holidaysWe all want better experiences – and that means finding better ways of interacting with communities and their environments Slide45

Assessment Task 2000-2500 words

1. Describe the business and the business sector background of the individual or Board for whom the report is being written. This does not count towards the word count.

2. Begin the report by identifying the main sustainability issues, which arise in the sector and the particular business. Slide46

3. Drawing on your learning from the course and the references in the teaching material analyse the challenge and determine the sustainability priorities for the business and how the

challenges can be addressed at the a. Businessb. Business sector and

c. National/international levelSlide47

4. Determine

who should and could take responsibility for the priority issues and explain why5. Conclude with a reflection on the conflict between the exercise of rational self-interest and the common interest/common good in the particular circumstance of the individual business and sector. Slide48

Determining priorities (1)

What are the sustainability issues?Environmental Economic Social How do they interact? Slide49

Act Local

short lists focused priorities

Think GlobalLong lists Slide50

Act Local

short focused priorities

Think GlobalLong lists Slide51

Determining priorities (2)

What can you win support for?What is urgent?What will build support for more action? What do you have/can get resources for?

Think about sequencing and plan, you need a strategy. a plan of action designed to achieve a long-term or overall aim.Slide52

Harold Goodwin

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Strategic Planning

1.Where are we?

2.Why are we there?

3.Where do we

want to be?

4.How do we

get there?

5.Are we

getting there?Slide53

CoffeeSlide54

Responsibility Slide55

Why Responsible?

Accountability

Actions and consequences can be attributed to individuals or legal entities, who can be held accountable, and legally they are liable. Respons-abilityIndividuals and organisations are expected to respond and to make a difference. This requires partnerships, a plurality of relationships, learning, praxis, and critical reflection.The Ostrich problem

They’ll sort something outThe Tragedy of the Commons and the free rider problem Slide56

Why Responsibility?

to respond, to act, responsibility implies and requires action.

critical to creating change is acknowledging and owning up to problems, and taking responsibility for making changes.Responsibility is free – you can take as much of it as you can handle Slide57

Responsibility

Respons-abilityWith opportunity comes increased responsibility: if you can you should.

“Responsibility is free you can take as much of it as you can handle.” "You cannot escape the responsibility of tomorrow byevading it today“ Lincoln

Accountability Liability, blame…. Irresponsibility "It is not only what we do, but also what we do not do, for which we are accountable"MolièreSlide58

The antonym is Irresponsible

Two primary meanings

Unreliable, untrustworthy, unlikely to be held to account or mentally or financially unfit to be held accountableLacking a sense of responsibility, akin to carefreeness the trait of being without worry or responsibilitySlide59
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DENIALSlide61
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Two kinds of change

The changes we make …….Choice and imperative The changes we respond to:Consumer demand Changing markets & exchange rates

Regulatory frameworks New technology & availability Slide65

Opportunities & Threats

Authenticity Real ExperiencesDiversity Local

Social media Energy: carbon – peak oil & global warming Waste WaterPollution Resource costsReputation

RegulationSlide66

OpportunitySlide67

Making better widgets….

Accentuating the positive …Minimising the negative…. Building meaning….. Positive impact, reducing risk, improving the bottom line Creating sustainable business.. Slide68
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The Market Opportunity

Trend towards experiential holidays and baby boomers looking for community and engagement – significant market segments are looking to get more out of shorter holidays

EthicalResponsibleGuilt Free Non-price competitionOffer richer more meaningful experiencesExtend length of stay Slide70

Broader consumer trend

Experience economy & authenticity What is real is valued, valued over the fake.

Money and time – the currency of experience.Original, Genuine, Sincere, Authentic Starbucks coffee drinking experience – realising added value – with 13,000 outlets has to counter ubiquity with authenticity

“authenticity .. A new strain of consumer desire” Slide71

Experiential Tourism

The experience economySeeking memorable experiencesDriving increased tourism

Viral marketingEngagement in culture, community and the environmentShared product of host and guest Quality, depth, create memories

You can taste the difference Slide72

The Business Cases

for Responsible Tourism The right thing to do

Minimising riskLicense to operateProduct quality Cost savings Staff morale Market Advantage Market Advantage Experience richermore authentic guilt free

Differentiation and PRReputation Referrals RepeatsSlide73

Union Coffee Roasters

Sourcing ethically, fairly and responsibly is a cornerstone of our business. We strongly believe the way coffee is sourced, and the relationships through which this is established, are inherently linked to the quality you experience in the final cup.

Working closely with producers and developing strong, personal bonds, not only enhances the quality of the coffee we receive, year on year, but also brings consumers closer to those who's monumental efforts go into making the beverage we know and love.

You can taste the difference

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RISKSlide76

Source: http://recycle.com/sustainabilityrisk/Slide77

Business Resilience Slide78
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Turning a blind eyeSlide80

Starbucks + water

A single Starbucks tap left running for just over three minutes wastes the amount of water one African needs to survive for a day in drought conditions.

Each Starbucks has a cold tap behind the counter that runs into a sink known as a "dipper well" - used to wash utensils.Under the company's health and safety rules, staff are banned from turning the water off because management claim that a constant flow of water prevents germs breeding in taps.Water companies joined green activists in criticising the firm for harming the environment and wasting a vital natural resource. Experts said leaving taps running for hygiene reasons was "nonsense".Water shortage is one of the world's biggest problems. Australia is in the grip of a seven-year drought - the worst in a century.In the UK, Starbucks has 698 branches, each open for 13 hours a day. Even a slow tap flows three litres of water a minute, meaning Starbucks in the UK is wasting an estimated 1.63m litres a day – enough to supply Matlock village in Derbyshire.

Guardian

The Sun October 9 2008 The Great Drain Robbery Slide81
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One wet Friday night…Slide83

It is about focusSlide84

“Responsibilities gravitate to the person who can shoulder them

.”

Tom Stoppard"You cannot escape the responsibility of tomorrow by evading it today“ Lincoln"It is not only what we do, but also what we do not do, for which we are

accountable“ Molière"it is not a bad conscience that we need to make progress, butpositive experience, not the feeling of compulsion but thatof responsibility"Jost KrippendorfSlide85

LunchSlide86

TRAFFICSlide87

Theoretical Perspectives

Phronesis System I and System II thinkingTragedy of the Commons – what is individually rational is not necessarily collectively rational

Prisoners Dilemma Logic of Collective Action – public goods and free riders Slide88
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The Responsible Agenda Slide93
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M&S

Plan A

Because there is no Plan BSlide97

Guilt free consumerism – a USP?Slide98
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Meaning …… Slide103
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Broader consumer trend

Experience economy & authenticity What is real is valued, valued over the fake.

Money and time – the currency of experience.Original, Genuine, Sincere, Authentic Starbucks coffee drinking experience – realising added value – with 13,000 outlets has to counter ubiquity with authenticity

“authenticity .. A new strain of consumer desire” Slide105

www.visitengland.org/busdev/bussupport/sustainability/marketing.aspx Slide106
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Resources

http://haroldgoodwin.info/responsibility/http://haroldgoodwin.info/links

/http://responsibletourismpartnership.orghttp://responsibletourismpartnership.org/wtm-responsible-tourism/Slide110

Taking Responsibility for Tourism by Goodwin

ISBN 978-1-906884-39-0

© 2011 Goodfellow Publishers

Taking

Responsibility for Tourism

by Harold Goodwin

www.takingresponsibilityfortourism.info

www.haroldgoodwin.info