Dave Gorman Director of Social Responsibility and Sustainability The Challenge of Engaging Senior and Middle Managers How do we engage and get the support of Middle and Senior Managers on Climate Change and Sustainability issues ID: 617044
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Slide1
Engaging Senior and Middle Management in Organisational Change
Dave Gorman, Director of Social Responsibility and SustainabilitySlide2
The Challenge of Engaging Senior (and Middle) Managers
“How do we engage and get the support of Middle and Senior Managers on
Climate Change and Sustainability issues?”Slide3
A Common Challenge
This is a more common than people might realise.
Everyone is trying to make changes that stick,
based
on commitments from the
top
Pressure
from stakeholders, regulation, targets, pressure from below etc.
We
need to understand “Change Management”.Slide4
Typical Senior ManagerSlide5
Contrasting viewsSlide6
Typical Middle ManagerSlide7
Obvious Hooks…
Sustainability to save energy, resources, reduced costs
Sustainability to manage legal risks, compliance, other emerging risks and reputation
Positive benefits - Living Lab, student satisfaction, new research funding etc.
Staff and student engagement
‘Positioning’ as a force for good
Political drivers and agenda..Slide8Slide9
Different types of organisational approach
to changeSlide10
1.
Occasional
directive:
Everyone will do this
No debate
Usually comes from the top but sometimes ‘power’ rests with someone or some function with specialist authority or knowledgeSlide11
2. Incentives:
Money
Targets
/
Metrics
Meets
an existing strategic driver or
need
Peer recognition
Wider
recognitionSlide12
Techniques to secure senior level support
Find a senior champion
Understand
the interests of key senior staff and relate your agenda to
that
Leave
time for ideas to soak…don’t worry about who gets the
credit
Create
proper evidence and case
studies
Think
about the issues in governance
terms
Get
competition
going!Send them somewhere to see something- especially if it has new technology or human interest
Put them in front of critical (and powerful) stakeholdersShow them how the really unfortunate liveCut the jargon (CAP, SSN, COP, Scope 3, EUETS zzzz)Slide13
Departments participatingSlide14
Useful Resources…
EAUC Guide
http://www.eauc.org.uk/launch_of_a_business_guide_for_university_gover
Getting the Boss on Board with
S
ustainability:
http://www.ethicalcorp.com/business-strategy/get-boss-board-sustainability
Change Management - lots! John Kotter is good
e.g.
http
://www.kotterinternational.com/the-8-step-process-for-leading-change
/Slide15
Questions?
Dave.Gorman@ed.ac.uk
www.ed.ac.uk/sustainability