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2013 Scout Popcorn campaign review 2013 Scout Popcorn campaign review

2013 Scout Popcorn campaign review - PowerPoint Presentation

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2013 Scout Popcorn campaign review - PPT Presentation

2013 Sale Review Scouts Canada White Pine Council Gross Sales 9471965 35569500 Return to Scouting 5723004 21341700 Avg per Group 7887 4391 ID: 685257

group area product 2014 area group 2014 product gift amp white youth popcorn sales council ipad oshawa card top

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Slide1

2013 Scout Popcorn campaign reviewSlide2

2013 Sale Review

Scouts Canada

White Pine Council

Gross Sales $9,471,965

$355,695.00

Return to Scouting $5,723,004

$213,417.00

Avg. per Group $7,887 $4,391

Avg. per Youth $291 $225

Selling Groups 1,201 81Slide3

Area Sales

White Pine Council

Fall 2012

Fall 2013

Difference

% Increase

Trillium Highlands Area (4)

$34,745.00

$37,085.00

$ 2,340.00 

7%

Kawartha Waterways Area

$52,750.00

$52,250.00

($ 500.00)

 

-1%

Owasco

Area (7)

$92,300.00

$85,325.00

($ 6,975.00)

 

-8%

Whitby Area (6)

$69,435.00

$63,745.00

($ 5,690.00)

 

-8%

Lakeshore Ridge Area (2)

$43,550.00

$39,680.00

($ 3,870.00)

 

-9%

Oshawa Area (5)

$58,810.00

$53,615.00

($ 5,195.00)

 

-9%

Algonquinte Area (1)

$28,855.00

$23,995.00

($ 4,860.00)

 

-17%

Council Totals

$380,445.00

$355,695.00

($ 24,750.00)

 

-7%Slide4

Top 10 Selling Groups

Area

Group

2013

Sales

Whitby Area (6)

1st Port Perry

$16,920.00

Owasco Area (7)

1st Uxbridge Group

$15,470.00

Owasco Area (7)

6th Pickering Group

$11,350.00

Oshawa Area (5)

21st Oshawa Group

$10,685.00

Owasco Area (7)

7th Pickering Group

$10,365.00

Trillium Highlands Area (4)

1st Cannington Group

$10,325.00

Oshawa Area (5)

18th Oshawa Group

$9,310.00

Owasco Area (7)

16th Ajax Group

$8,685.00

Kawartha Waterways Area

14th Peterborough Group

$8,005.00

Trillium Highlands Area (4)

6th Lindsay Group

$7,745.00Slide5

Top Selling Youths

Area

Group

Section

Name

Sales

Kawartha Waterways

14th Peterborough

Cub Scouts

Kyle Boucher

$4,495

Trillium Highlands

1st Fenelon Falls

Cub Scouts

Makayla

Francisco

$2,520

Whitby

1st Ashburn / 2nd Brooklin

Scout

Addison Tung

$2,500

Owasco

6th Pickering

Cub Scouts

Christopher Retz

$2,150

Algonquinte

2nd Sidney

Scout

Keegan

Sponagle

$1,610

Lakeshore Ridge

3rd Bowmanville

Scout

Owen

Piche

$1,180

Oshawa

18th Oshawa

Scout

Eric Howard

$900Slide6

Canadian Forces Review

Over

3,600

Canadian Forces Orders

Over

$134,000

in Sales

Over

$80,000

Returned to Scouting

• 19th Wing

Comox

, BC • Edmonton, AB • Ottawa

• Gander (9th Wing) • Lancaster Park (

Nfld

) •

Shilo

, MB

• Cold Lake, AB • 8th Wing (Trenton, ON) • Kingston, ONSlide7

2014 Scout Popcorn campaignSlide8

2014 Scout Popcorn campaign

2014 Product Enhancements

2014 Product Line

National Incentives & Draws

Council Incentives & Draws

Scholarship Program

Trail’s End ordering system

Important Information

Key Contacts Slide9

©

2014 Trail

’s

End®. All rights reserved.

2014 Product EnhancementsSlide10

2010 Consumer Spending

Packaging UpdateSlide11

2014 Product Enhancements

Chocolatey Caramel Crunch

Made with Dark ChocolateSlide12

“New Coating”

Caramel Corn

With Almonds, Pecans, & Cashews

2014 Product EnhancementsSlide13

White

Cheddar Cheese

Now available as a stand alone item

2014 Product EnhancementsSlide14

Cheese Lovers Collection

Now with Cheddar Cheese and

Jalapeño

Pepper

2014 Product EnhancementsSlide15

Sweet &

Savoury

Collection

Now with White Cheddar Cheese

2014 Product EnhancementsSlide16

2014 Product Line

Product

Retail

Chocolate Lovers (tin)

$60

Canadian Forces Gift

$50

Sweet & Savoury – NEW mix

$45

Cheese Lovers – NEW mix

$35

Canadian Forces Gift

$30

Chocolatey

Caramel Crunch (tin)

$30

White

Chocolatey

Pretzels

$25

18 Pack Kettle Corn Microwave

$25Slide17

2014 Product Line

Product

Retail

Dark & White

Chocolatey

Drizzle

$20

Caramel w/ Almonds, Pecans, Cashews

$20

Butter Toffee Caramel Corn

$20

Bacon Ranch (tin)

$20

18 Pack Unbelievable Butter Microwave

$20

18 Pack Butter Light Microwave

$20

Cheddar Cheese & Jalapeno Pepper

$15

NEW White Cheddar Cheese

$15

Popping Corn

$10Slide18

All Trail’s End products have zero grams of Trans FatSlide19

National Incentives & Draws

SELL 1 ITEM

SCOUT POPCORN CREST

SELL

$300 for a $10 gift card

$450 for a $20 gift card

$600 for a $30 gift card

$800 for a $40 gift card

$1,000 for a $50 gift card

(+ be entered into a draw for an

iPad

Mini)

$1,500 for a $75 gift card

$2,000 for a $100 gift card

(+ be entered into a draw for an

iPad

Air)

$2,500 for a $150 gift card

(+ 6% of your total sales each year is invested in your own scholarship account) Slide20

National Incentives & Draws

NATIONAL TOP SELLER

iPad

Air

The top selling youth in Canada will receive an

iPad

Air (

iPad

colours may vary)

$2000 LEVEL:

Entered into a draw for 5

iPAD

Airs

$1000 LEVEL:

Entered into a draw for 5

iPAD

minis

(

iPad

colours may vary) Slide21

White Pine Council Incentives & Draws

Council Top Youth Seller

The top youth seller for White Pine Council will receive

a Great Wolf Lodge gift certificate (valued at $600).

$1,000 Youth Sellers Draw

Every youth member who sells $1,000 or more will be entered into a draw for a chance to win

a Great Wolf Lodge gift certificate (valued at $600).

Slide22

Each Group that increases both their participation and sales in 2014 will be entered into a draw for a chance to win

$500.

GROUP PRIZES

Area

Top Selling Youth

The Top Selling Youth in each Area will receive a certificate for their registration for the 2015 -16 Scouting year.

White Pine Council Incentives & DrawsSlide23

There

s more to selling Scouts Popcorn than just cool prizes!

Education is the key to a bright future and Trail

s End wants to help you along the way!

Youth who sell $2,500 in popcorn will receive 6% of their total sales invested into their own Post-Secondary scholarship account for post High School education, Missionary Fund or Clergy Fund.

Youth only need to attain the $2,500 mark once and 6% of their sales each year following will be added to their account.

Scholarship Program

Provided by Trail

s EndSlide24

Important Information

Friday, October 31st, 2014

Group orders are due on-line through the Trail’s End ordering system

Forward the following to your Area Popcorn Coordinator by October 31st:

completed Scholarship form

copies of the take order sheets

completed Group worksheet

Thursday, November 20th to Friday, November 21st, 2014

- Distribution of product and prizes from warehouses – location and times will be announced closer to the date.

- Don’t forget to bring your

Group cheque post-dated for December 5th, 2014, payable to Scouts Canada when you pick-up your popcorn.

No Cheque = No Popcorn Slide25

Key Contacts

Council

Name

E-mail

Telephone

WPC

Popcorn Coordinator

Victor Woodburne

vwoodburne@sympatico.ca

905-666-9621

Staff Support

Jen Austin

jenaustin@scouts.ca

416-490-6364 ext 246

Area

Name

E-mail

Algonquinte

Kawartha Waterways

Bev Reid

bevreid55@hotmail.com

Lakeshore Ridge

Gwen Thornton

gwenthornton76@gmail.com

Oshawa

Brenda Swain

drkagl@rogers.com

Owasco

Kin Wong

scouterkin@rogers.com

Trillium Highlands

Tracey Murphy

traceymurphy@i-zoom.net

Whitby

Sandie

Barnes

sandie.barnes@portperryscouting.comSlide26

Thank you