waste management Presentation of study from the Danish Waste Association Line Brogaard City of Copenhagen Collection Schemes in Denmark Curbside collection and collection from public ID: 612808
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Slide1
Danes’ attitudes towards waste management
Presentation of study from the Danish Waste Association
Line Brogaard – City of CopenhagenSlide2
Collection Schemes in DenmarkSlide3
Curbside collection and collection from public areasSlide4
Recycling
stationsSlide5
Aim of the studyStudy and analysis carried out in 2013
From an economic, environmental and political agenda
Citizens must become better at sorting their own waste.
A mapping of values was needed to target the initiatives towards citizens behaviour.
Give input to the development of new strategies dealing with citizens and waste handling
Give inputs to the political agenda – presenting facts.Slide6
Respondents50% women and 50% menGeographically representing all of Denmark
Equal distribution between:
young people without kids
toddlers families
families with teenage kids
empty nesters.Equal distribution in housing type:Single family houses Apartments
Farmhouses.Slide7
Seven dimensionsIdealismConvenienceFocus on waste feeNeed for knowledge about waste management
Aesthetics
Other motivators
Satisfaction.Slide8
Danes are split in 4 different segments
Profiles:
Ida & Ivan Idealist
Christina & Claus Convenience
Poul
&
Pernille
Pragmatic
Lasse
& Linda I don’t careSlide9
Ida & Ivan Idealist
30% of the respondents
Recycling is their religion
Want to help make a difference in society
.
Most of them are:
Women above 50 years old
With own house
Long education
High income.Slide10
Christina & Claus Convenience23% of the respondents
If they sort their waste it is because it is easy.
They want to help make a difference in society but feel that it is difficult.
They would prefer if all systems helped make the everyday easier.
The majority of the people:
Women under 40 years old
Living in a rental apartmentsIncome and education are varying.Slide11
Poul & Pernille Pragmatic36% of the respondents
This group of people does what they are told to do.
They will change behavior if this is needed, one just needs to tell them what to do.
The majority in this group are:
Men above 60 years old
Living in their own house.Slide12
Lasse & Linda I don’t care12% of the respondents
People in this group do not care and have a lack of will.
If they should change their behavior and start sorting their waste it should be very easy and the system intuitively explained.
This group is represented mainly by:
Men under 40 years old
Live in rental houses Short or no education Low income.Slide13
Ideal solution for waste managementConvenience is most important!
New initiatives must not affect the waste fee
Proving that you make a difference
Makes you feel good about your effort
Recognition of your effort.Slide14
Thank youLine Brogaard, City of Copenhagen