PPT-WMATA BRT Marketing and Branding Presentation

Rapid Transit Steering Committee April 30 2013 Washington Metropolitan Area Transit Authority Purpose To brief Rapid Transit Steering Committee members on the development of a WMATA approach to branding a regional premium transit service. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. KiSS. individual effectiveness requires structure:. Outline of a consultation:. Build a relationship of trust (brt). Find out. Explain/share. commit/close. consequences. If you don’t have specific structure, your thoughts:. 1. A cost-disbenefit analysis of the Honolulu rail project. $5.2 billion to build. $5,700 per adult & child. $464,000 per new commuter. 10% increase in city budget. 2. 20 miles and 21 stations — population 915,000. for DMO. s. (They’re Not the Same). DMAI Best in Class Presentation. Note: this template contains several backgrounds. To see all the options, click the “Layout” drop-down on the Home tab.. Goals for this session . Nick Lepetsos. Philanthropy Ventures, LLC. CEO/Founder. HaloCard® & EqualityCard®. Course Description . Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. Situation Analysis (Prudence Branding evolution). Old Prudence packaging 2006-2014.. Prudence Re Branded 2014-2015.... Steering Committee Meeting . December 4, 2012. Agenda for RTS Steering Committee. Introductions and Purpose of Meeting . . Steering Committee Mission and Schedule . Overview. . of Studies and Reports on . Dar . es. Salaam BRT System. Team. Ronald Lwakatare, John . Shauri. , Ami Srivastava (DART). Gharad Bryan, Clare . Balboni. , Adam Cole (London School of Economics). Melanie Morten, Chris Becker (Stanford University). Dar . es. Salaam BRT System. Team. Ronald Lwakatare, John . Shauri. , Ami Srivastava (DART). Gharad Bryan, Clare . Balboni. , Adam Cole (London School of Economics). Melanie Morten, Chris Becker (Stanford University). December 4, 2012. Agenda for RTS Steering Committee. Introductions and Purpose of Meeting . . Steering Committee Mission and Schedule . Overview. . of Studies and Reports on . RTS . in Montgomery County . Lessons Learned. The Model - L.A. Metro BRT. With support from 36 Commuting Solutions, RTD, CDOT and U.S. 36 Coalition visited L.A. Metro June 1-3, 2011. 13 attendees represented the corridor coalition. BUS RAPID TRANSIT IN NAIROBI GUIDE FOR WORKERS 31/01/2018 18:51 WHAT IS Bus Rapid Transit (BRT) is a public transport system designed to improve capacity and reliability in our cities. It is bas