4.02 Understand sales processes and techniques to enhance customer relationships and to - PowerPoint Presentation

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Uploaded On 2018-02-27

4.02 Understand sales processes and techniques to enhance customer relationships and to - PPT Presentation

Define the terms motivation and valence Motivation The drive to do accomplish or buy something like a getting an A or buying a car Internal and external motivators Valence the degree of importance or value attached to a reward ID: 637818

valence reward probability rewards reward valence rewards probability motivation individual theory strategies company buying importance perceived customer motivate buyer

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