PPT-Marketing 2.01 B Explain the role of customer service as a component of selling relationships.

Distinguish between customer service as a process and customer service as a function Customer service in selling Is a process rather than a function Is a relationship rather than a department. Marketing Terms. Marketing. : all business activity undertaken to encourage the moving of goods . from . the grower or producer to the final consumer, including selling, advertising, promotions, and packaging. 1.02B Explain the role of customer service as a component of selling relationships.. Distinguish . between customer service as a process and customer service as a function.. Customer . service in selling. Anand. G . Khanna. . SALES & . MARKETING . Purpose of organization is only one . i.e. to create . / . identify and satisfy the customers. We exist only for customers. The rest is process.. . Marketing: The Art and Science of Satisfying Customers. 1. Objectives. Define marketing, explain how it creates utility, and describe its role in the marketplace.. Contrast marketing activities during the four eras in the history of marketing.. Marketing 1.02A Notes. What is Selling? . Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction.. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Section 2. By: Ms. . E. man. . Elfar. Marketing process. Exchange. . :is . the act of obtaining a desired object from someone by offering something in . return. The Marketing is . The process by which . Classifying Relationships with Customers. . Type of Relationship--Firm and Customer. Nature of . Service Delivery . . “Membership” No Formal Relationship. Continuous. Learning Objectives. Understand the role of relationship selling in today’s market and how it differs from past stereotypes of selling.. Learn the steps in relationship selling and the purpose of each step.. .. Marketing. Distinguish between Process or Function. Customer Service. Customer Service Process. Flow. Provides the overall structure providing a consistent set of processes to record and track user contact. . Marketing PI: 2.03. SELLING POLICIES. Selling policies . -. . the general rules set down by management to guide the personal-selling . effort and outline how things must be done. . Policies . governing the return of goods are covered under a business's selling policies. . Review – Fall 2013 True/False In business, a marketing concept will list information such as ethnic background, age, income & geographic location. False True/False People who share similar needs and wants and who can purchase your products are called a market. Why Sales Should Report to Marketing. Automating Profitable Growth™. B2B Marketing Trends. New World of B2B Marketing and Selling: Why Sales Should Report to Marketing. You must be saying, “What?” This article title makes no sense, right? Well, let me assure you: you’ve read it right. I firmly believe B2B marketing is taking over B2B selling, and I’ll explain why this makes sense.. Marketing Terms. Marketing. : all business activity undertaken to encourage the moving of goods . from . the grower or producer to the final consumer, including selling, advertising, promotions, and packaging.