PPT-“BIRTHING” OF A BUSINESS BRAND

ELEMENTS OF CREATING AND GROWING A BRAND Authentic brands dont emerge from marketing cubicles or advertising agencies They emanate from everything the company does . Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. December 16, 2014. Brand Extendibility ‘Hall of Shame’. Burger King Boxers. Harley Davidson . Perfume. Hooters Air. Dr. Pepper Marinade. Chicken Soup for Dog Lovers. Arizona Tea Nachos ‘n Cheese Dip. 3. Chapter Objectives. After reading this chapter you should be able to:. Appreciate . marcom’s. role in facilitating the introduction of new brands.. Explain the innovation-related characteristics that influence adoption of new brands.. Dr. Ananda . Sabil. Hussein. Steps in . Strategic Brand Management. Identifying and establishing brand positioning. Planning and implementing brand marketing. Measuring and interpreting brand performance. Andy Mackensen – Co-Founder & CMO, . SnackNation. My Goal for You…. Who is Andy Mackensen?. Combat-decorated U.S. Naval Officer. 2008: HUMAN (Helping Unite Mankind And Nutrition). 2013: Inc. Dr. Close. 1. Objectives. To understand:. What Advertising & IBP Actually Are (& what they are not!). the Advertising Communication Model. Audience Classification. Role of Adv. In Business. Role of Adv. In IBP. Identity .  . Positioning.  BRAND ESSENCE . . Wheelen. , 2009:14. every . brand has an identity and that . every brand identity contains an essence. (DNA or kernel) that is the . very core . of the brand . Brand Elements: PREVIEW. Brand Elements. (a.k.a. Brand Identities) – are those trademark-able devices that serve to . identify. and . differentiate. the brand.. Such Brand Elements include:. Brand Names,. By: Chris Mehringer. International Bulk Wine and Spirits Show. San Francisco, CA – July 27, 2017 . 2. Today’s discussion . does. Provide some historical context to the evolution of value drivers for spirits companies. 1990-2015. Total home & . birth center. Home. . Birthing center. 46,956. (1.13%). 35,587. (0.87%). 57,434. (. 1.44%). 66. % . Increase . 2004-2015. 38,542. 0.97%. 18,892. 0.47%. BirthByTheNumbers.org. The Highly Anticipated, . Never to be Duplicated. Reasons for Brand Guide. Protects . trademarked corporate identity on all collateral...protect the paw.. Avoids.   confusion by ensuring correct usage is consistent with standards and specifications.. The National Conference of College Women Student Leaders, 2012. Copyright Gail Johnson, All Rights Reserved. AGENDA . Introduction. A New Brand You Overview. Understanding the Brands . Understanding Brand Usage. VanWaardhuizen. Providers. Obstetrician/Ob-. gyn. Family . Practioner. Certified Nurse Midwife. Direct-Entry Midwife. Doula*. Obstetrician . Physicians who are trained in every conceivable medical aspect of pregnancy, labor, delivery, and the postpartum period.