Great By Choice Leading Above the Death Line Sydne Collier Amanda Haines Jacob Johnson Eric Launer Katie Shaw Zach Slagle Mark Weyandt Overview Productive Paranoia Paranoia 1 Paranoia 2 Paranoia 3 ID: 767174
Download Presentation The PPT/PDF document "Great By Choice Leading Above the Death ..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Great By ChoiceLeading Above the Death Line Sydne Collier Amanda Haines Jacob Johnson Eric Launer Katie Shaw Zach Slagle Mark Weyandt
OverviewProductive Paranoia Paranoia 1 Paranoia 2 Paranoia 3
Productive Paranoia 10x lead with productive paranoia Conditions unexpectedly change violently and fast Continuously asking “What if?” The only mistakes you can learn from are the ones you survive
10X Journey and the Death Line Death Line Bad Events Good Events 10X Journey Stay above the Death Line
Productive Paranoia #1.Extra Oxygen Canisters- Its What You Do Before The Storm Comes Oxygen Canisters= cash reserves and a conservative balance sheet Intel cash position reaches 40 percent of annual revenues Worried about the 5 percent where catastrophe could devastate the industry
10xers and Remaining Productively Paranoid What they do before the storm comes is what matters most Started building buffers and shock absorbers as a habit early on Being prepared for the Black Swan event
Southwest Airlines Only Airline Prepared for 9-11 Stock price rise at the end of 2001 Only airline to turn a profit in 2002
Red BullKeep Growing in different markets Involved in many different sports including owning a formula one racing team and an MLS team
Productive Paranoia 2: Bounding Risk 10x Companies and the risks Death Line Risk Asymmetric Risk Uncontrollable risk
Death Line Risk Type Of Decision 10X Companies Comparison Companies Number of Decisions Analyzed 59 55 Decisions Involving Death Line Risk10% of Decisions36% of decisions
Asymmetric Risk Type of Decisions Made 10X Companies Comparison Companies Number of Decisions Analyzed 59 55 Decisions Involving Asymmetric Risk 15% of Decisions 36% of Decisions
Uncontrollable Risk Type of Decisions Made 10X Companies Comparison Companies Number of Decisions Analyzed 59 55 Decisions Involving Uncontrollable Risk 42% of Decisions 73% of Decisions
Productive Paranoia 3 ZOOM OUT – SENSE CONDITIONS, TIME, RISK, PLANS z oom in – execution
Red Bull Marketing Zoom Out – Realizing problems with marketing Zoom In – Created new marking scheme that they could afford
Execution Buzz marketing/word of mouth Youth culture Extreme sports Dance music parties Student brand managers
ConclusionProductive Paranoia Paranoia 1 Paranoia 2 Paranoia 3