Blending Art With Science for Maximum Results What Is Marketing Really the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer including advertising shipping displaying and selling Dictionarycom ID: 632354
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Slide1
Notable Marketing & Self Promotion
Blending Art With Science for Maximum ResultsSlide2
What Is Marketing, Really?
“the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, displaying, and selling.” – Dictionary.comSlide3
What Types of Marketing Are There?
Advertisements (radio, TV, Newspaper)
Sponsorships
Postcards
WebsiteWord of Mouth
Public SpeakingEmail
InterviewsNewsletters
Free Materials
Social Networking
…It’s Infinite!
How Big is Your Imagination?
How Notable are you WILLING to be?Slide4
Yeah, Sounds Great – But it Costs!
$50,000: Television, Limited Late Night Runs
$20,000: Typical 10-Day Test on Local Radio
$10,000: 1/8
th
page Display Ad in Local Paper
$5,000: Top Notch Website After Fees & ProgrammingSlide5
Say Goodbye To Hollywood!
Do Not Read Newspapers
Barely Watch Television
Don’t Listen to the Radio
You’ve Got to Reach Into Their
Space,or
is that MySpace?
The Next Generation of Decision Makers:Slide6
Stop Marketing, Stop Working
Market & The Phone Rings… It’s Magic!Slide7
Stop Marketing, Stop Working
Action Plan – Three Things I’m Doing by 2009!
1 _____________________________________
2 _____________________________________
3 _____________________________________Slide8
Getting Gutsy with Your Marketing
Be Bold – Do Something Different!Slide9
Getting Others to Market for You
Find Your Fans and Put Them to Work!Slide10
To “Free” or Not to “Free”…
Give a Little to Get a Lot!Slide11
Creating Business Alliances
Network Well and Network Often!Slide12
Stop Marketing, Stop Working
Action Plan – Three Things I’m Doing by 2009!
1 _
Holiday Promotion – Send Hot Sauce
__
2 _
Contact Chamber about 2009 Sched
.
__
3 _____________________________________Slide13
Building a Truly Unique Brand
Market the Outcomes of your Services. Not Your Services
Guarantee Your Work. Transferring the Risk Works!
Commit to Being the Very Best at Your UMP
Treat People Right. Care About Your Clients
Pull People Towards You, Don’t Push Them to BuySlide14
Notable Marketing by Mail
Use a Unique Package
Try Humor on a Postcard
Never Stop Testing and Creating
Track What Works and What
Doesn’tSlide15
Notable Newsletters
The Universally Recognized #1 Marketing Tool Slide16
Boosting Your Online Presence
Get Some Professional Help
Make it Interactive
Benefits, Outcomes, Measures. Not features.
Professional Content, Casual Blog
Links to Video, Interview, and Passive Income Slide17
Your 15 Minutes are Here
Get Nominated for an Award
Maximize The Media Attention You’ve Gotten
Become a Fan Yourself
Become a 3
rd
Party Resource for the Media
Use What is Available for Free
Write a Book. Please!Slide18
My 15 Minutes are Up!
Questions and Comments?