PPT-Consumer Behaviour in Services

Discussion Question page 62 Explain why services tend to be harder for customers to evaluate than goods Continuum of Evaluation for Different Types of Products Clothing Jewelry Furniture Houses. Agenda. Search, Experience and Credence Properties. Consumer Choice. Consumer Experience. Post-experience evaluation. Search, Experience and Credence Properties. Search. Experience. Credence. Attributes that a consumer can determine before purchase. Competition and . Consumer Act 2010. Benefits of the Competition and Consumer Act 2010. It incorporates a nationally-agreed set of consumer protections, the Australian Consumer Law (ACL), meaning there’s now consistency in consumer protection strategies across all Australian states. . By. Sunita. . Sen. Cultural influence:. A) Cultural and societal influence: . Throughout his existence, an individual will be influenced by his family, his friends, his cultural environment or society that will “teach” him values, preferences as well as common behaviours to their own culture. . Stage 5 Commerce. Students learn about:. D. ecisions . affecting the quality of our . lives. C. onsumer . Financial . Business . Employment. Legal . Environmental . Students learn to. :. I. nvestigate . Unit 1 – Chapter 2. The Consumer. A consumer is a person who buys goods or services for his/her own use, not for resale.. This transaction involves rights, responsibilities and remedies, which are set out in law.. Week 1 – Introduction to the Module. Sarah Hill. sarah.hill@bucks.ac.uk. Todays. Agenda . Names and Introductions. Blackboard – VLE. Introduction Lecture to Consumer behaviour. The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires. National Consumer Law Center Inc NCLC is a non-profit Massachusetts Corporation founded come consumer issues with an emphasis on consumer credit On a daily basis NCLC provides legal and technical con Second edition. Elizabeth Parsons, Pauline . Maclaran. and. Andreas . Chatzidakis. 1. Introduction: How has marketing changed?. A focus on markets, what they are and how they are constituted or shaped.. Sharma. School of Health Sciences. Meaning and Definition:. Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose , goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.. Consumer services and business services do not have the same distributions. Consumer services generally follow a regular pattern based on size of settlements. Larger settlements offer more consumer services than smaller settlements. And Its Impact On Marketing”. Prepared By: Duane Weaver. PERCEPTION IS REALITY. Introduction to Buyer Behaviour. Buyer vs. Consumer. Defining Buyer Behaviour. Market Segmentation. Two Paradigms of Consumer Research. Semester IMBA. Maleeha Gul. Introduction. We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another. {SERVICE MARKETING. TYBMS SEM 5}. Definition of consumer Behaviour. :-. According to prof. C. G. Walter and G. W. Paul, ”consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase... FACULTY NAME : P.KAVIMANI . DEPARTMENT : BUSINESS ADMINISTRATION . WELCOME. . . . CONSUMER. BEHAVIOUR. INTRODUCTION:. Consumer Behaviour is the study of when,why,how. . and where people do or do not buy a product it...