PPT-Communication to consumers

Viewsinsights from CEPE Janice Robinson Director Product Regulations CEPE AISE Safe Use Workshop Brussels 10 June 2016 1 Concerns of the paint and AC industry Fitting all required information into . To remain relevant Communications Service Providers must build on their strengths For some that may be network optimization For many it will be strengthening their customer focus by leveraging customer ownership and distribution muscle to become an Super Consumers. Copyright ©2013 The Nielsen Company. Confidential and proprietary.. #Consumer360. Presentation Speakers. Cannon Koo. Director, Analytics. Kraft Foods. Eddie Yoon. Principal. The Cambridge Group and Category Creation Expert. Transparency & Clean Label Requirements are Growing. A Century of Food Technology . A growing population moving from an agricultural-based society to an industrial-based economy. Increasing technological advances, including food additives, pesticides, herbicides, . ‘Co-creation’ and New Marketing . Govern-mentality”. Date of Publication. : . July 2008. Journal. : . Journal of Consumer Culture. Authors. :. Detlev Zwick: . Associate Professor of Marketing, Schulich School of Business, York University. Chapter Agenda . Steps in coming up with an effective IMC.. 2. Identify target audience. Determine objectives. Design communications. Select . communication channels. Establish budget. Measuring results. many consumers are still unaware or unfamiliar with . EVs. . How . can we collectively . help auto companies . and dealers build . consumer demand. ? . What.  . creative roles.  can state or local governments play in this . In our previous session we discussed. :. Advantages and disadvantages of different media channels . Existing branding programs available to producers. Steps to creating a personalized brand. Effective marketing strategies. 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. 18. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify the components of the communication process.. Chapter 16, 17, 18 (. kotler. ). Chapter 11 (. Duglas. ). Structure. B. WHERE ARE WE NOW?. . 3. . Environmental & Internal Analysis: . Market Information & Intelligence. C. WHERE DO WE WANT TO BE?. Introduction. Consumers are not always aware of the factors that affect their buying behavior. However, education helps to address the gap and . make them aware of their . rights. It helps consumers understand their rights and become active participants in the buying process. 2018 KSRE Annual Conference. Barb Goode. Overview. Why focus on food waste?. EPA food recovery hierarchy. EPA community tool - . Food: Too Good to Waste. Food production and resource use. Food and agriculture consume. SIX TRENDS TO FULLY ENGAGE THE CSTORE CONSUMEREVOLVING INTO THE C-STORE OF THE FUTUREExpansion in the cstore industry continues to surge with products and services that appeal to the onthe goconsumer ‘Co-creation’ and New Marketing . Govern-mentality”. Date of Publication. : . July 2008. Journal. : . Journal of Consumer Culture. Authors. :. Detlev Zwick: . Associate Professor of Marketing, Schulich School of Business, York University.