/
CONSUMERS NEED TO KNOW CONSUMERS NEED TO KNOW

CONSUMERS NEED TO KNOW - PowerPoint Presentation

marina-yarberry
marina-yarberry . @marina-yarberry
Follow
391 views
Uploaded On 2016-04-20

CONSUMERS NEED TO KNOW - PPT Presentation

Transparency amp Clean Label Requirements are Growing A Century of Food Technology A growing population moving from an agriculturalbased society to an industrialbased economy Increasing technological advances including food additives pesticides herbicides ID: 286405

fat food consumers trans food fat trans consumers banned labels transparency clean growing manufacturing concerns additives bromated publicized aids

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "CONSUMERS NEED TO KNOW" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1

CONSUMERS NEED TO KNOW

Transparency & Clean Label Requirements are GrowingSlide2

A Century of Food Technology

A growing population moving from an agricultural-based society to an industrial-based economy

Increasing technological advances, including food additives, pesticides, herbicides,

and

manufacturing aids

Families whose needs included fast, convenient, and safe meals

Changing expectations and subtle changes in tasteSlide3

The Move To Transparency

Consumer driven

The tipping point for consumers – Trans Fat

General distrust of the ability of government organizations to assure a safe food supply

Suspicions that manufacturers are cutting corners at consumers’ expenseSlide4

Highly Publicized Issues & Health Concerns

Trans Fat was the issue that changed consumers’ attitudes from passive to assertive

From the “safe” fat alternative to one of the main causes of heart disease

Confusing labels and the legal use of “zero trans fat” for product that contained less than 1 gram of trans fat per serving

Even with the proclamations from the FDA that trans fat is not suitable for human consumption, it will be allowed in food until 2018 and possibly beyond for specific exemptionsSlide5

Banned Food Additives

Many additives are banned in other countries but allowed in the US

Food colors – Blue #1 and #2 (made from coal tar), Yellow #5 and #6, Red #40

Bromated Vegetable Oil (BVO) – banned in over 100 countries

Azodicarbonmide – causes foaming in flour during baking for softer “fluffier” breads/also a bleaching agent

Bromated Flour – banned in Europe, Canada, and China. If used in California, baked goods much carry a warning label. Slide6

Recent Publicized Concerns

Mercury contamination in High Fructose Corn Syrup

Arsenic contamination of rice

GMOs, especially Roundup Ready seedsSlide7

The Need for Transparency

Ready information and scientific studies available to all consumers at the speed of a phone call

Growth of social media for more than cute pet posts and family updates

High value consumers – those people who are educated, well traveled, buy luxuries, and value quality over price

Overblown concerns that are hyped by the media and hidden manufacturing secrets that are at risk of being exposed -- pink slime, manufacturing aids such as titanium dioxideSlide8

Consumers Desire For Clean Labels

Transparency is the driver and clean labels the tool.

A strong belief that clean labels equal better quality

and better

taste

A growing trend that less is more and that equals better health