PDF-Effective Ways To Reach Your Target Audience

Effective Ways To Reach Your Target Audience. Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. Assessment 2. Part 2 – Justifying your work. Task:. Using Microsoft Publisher you will create 2 magazine covers. Both covers will be for the same magazine; however each cover you make will have a different target audience. . The ancillary texts that we have created to accompany our film are both crucial to the success of our main product as a whole; both our magazine review and our radio trailer are very similar in their purpose. Both of the products are used to advertise and publicise the main product – the film, this is crucial to building interest in the film and so ensuring that it has enough exposure to the target audience. We believe that our ancillary products have very good synergy and work extremely well together to create a brand-type visual iconography.. By Clara Rodrigues . Front Cover . As my target audience is a young audience, they are into the new music and always know what’s new and they always know what’s number one so by having “90 biggest singles of 2013” at the front of the magazine, this attracts my target audience straight away, and will make them want to actually know what the 90 biggest singles of 2013 are. And also I made my price a low price of £2.00 as my target audience are teenagers to young adults who are still in school and are un-employed. The use of sub-stories attracts my target audience because it talks about other famous successful R&B artist and a glimpse what the magazine will be writing about them.. What is the difference between . propaganda and advertising. ? . In . today’s world, excessive use of technology and unfair methods have made the . line between propaganda and advertising very blurred. PRESENTATION TITLE OPTIONAL. Barriers. Those addressed by BR Strategy. Those addressed by SM Strategy. Example: Loss of income by not cutting upper watershed forest. Bee boxes given in exchange for signing agreement not to . Robin Murphy – General . Manager, TutorPro. Audience Poll. Do you currently offer Mobile Learning to your users?. Ask Meaningful Questions!. A good question is as valuable as a good answer!. Be Willing To Think Outside the BOX!. Kylie Ethridge. JB3013. Coke Zero . January 2011-December 2011. Media Plan. Table of Contents. Situational Analysis………………………. ……………………………Pg. .. 3. SWOT……………………………………………………………………….Pg.7. powered by targetable business demographic data on over 120 million business professionals ; here are some important statistics on our business audience network:  Our platform is fueled by data fro Guide to Promoting Professional DevelopmentGuide to Promoting Professional DevelopmentIntroduction31 Professional Development Overview Professional developmentof learning or training opportunities tha Ranjan. Faculty, MJMC, MMHAPU, Patna. Target Audience. A target audience is a group of people identified as being likely customers of a business. Target audiences share similar demographic traits including, but not limited to:. 3.08. Determine . ADVERTISING REACH . and MEDIA COSTS. ADVERTISING REACH. WHAT: . Number of . PEOPLE THAT ARE EXPOSED . to your message:. CALCULATION. . (%):. Divide the target audience exposed to an ad by the total target audience. by Gil Pontius. www.clarku.edu/~rpontius. Introductory Questions. From what university are you?. What has been your highest profile oral presentation and how did it go?. What types of anxieties do you have about oral presentations?. . “to the method made by the business to communicate there product to the target market”. THE PROMOTIONAL MIX. PROMOTIONAL. MIX. 1. ADVERTISING . 2. SALES PROMOTION . 3. PR. 4. PERSONAL SELLING .