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Innovative Marketing Volume  Issue    Corporate branding is a powerful tool for aligning Innovative Marketing Volume  Issue    Corporate branding is a powerful tool for aligning

Innovative Marketing Volume Issue Corporate branding is a powerful tool for aligning - PDF document

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Uploaded On 2014-11-23

Innovative Marketing Volume Issue Corporate branding is a powerful tool for aligning - PPT Presentation

However up to date the advantages have proved elusive in practice It is argued that the current focus in the corporate branding literature on core values and culture makes the organization over focused on its own identity and reduces its responsiven ID: 15723

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