http wwwyoutubecomwatchvBzZRr4KV59Iampfeaturerelated The theory holds that people actively seek out specific media and specific content to generate specific gratifications or results httpwwwyoutubecomwatchvnMeYdSYCC7A ID: 298739
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Uses and Gratifications Theory Slide2
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://www.youtube.com/watch?v=BzZRr4KV59I&feature=relatedSlide3
The theory holds that people actively seek out specific media and specific content to generate specific gratifications or results. Slide4
http://www.youtube.com/watch?v=nMeYdSYCC7ASlide5
The theory provides a framework for understanding when and how individual media consumers become more or less active and the consequences of that increased or decreased involvement.