Student Affairs Donor Base Parents Specifically parents who have a freshman or sophomore at Auburn Past Student Leaders Corporations or Organizations who have a interest in one of our three initiatives ID: 708909
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Slide1
Strategic Plan for 2013
Development for the Division of Student Affairs Slide2
Student Affair’s Donor Base
Parents (Specifically parents who have a freshman or sophomore at Auburn)
Past Student Leaders
Corporations or Organizations who have a interest in one of our three initiatives Slide3
Student Affairs Three Fundraising Initiatives
1
. Leadership
Initiative
2
. Service
Initiative3. Wellness Initiative-Answers the question: What are our goals as a unit to promote the individual student. Slide4
Leadership Initiative
Total Cost for one student to attend
Leadershape
is equal to $1000
For
every $500 a donor invests the Division of
Student Affairs will match an addition $500 to make it possible to send a student to
Leadershape
.
Note: Please refer to
Leadership
one pager Slide5
Service Initiative
The average cost of our domestic service trips is $500
The average cost of our international service trips is $1500
Countries our students have served internationally:
Dominican Republic
Ecuador
Costa Rica Note: Refer to Service one pagerSlide6
Wellness Initiative
Recreation and Wellness CenterExternal naming $10MM
Internal naming $25K-$1MM
Prevention and Recovery CenterSlide7
Student Affairs Development in 2012
“We cannot determine where are going unless we know where we have been.”Slide8
Development in 2012
Money raised in fiscal year 2012 was $53, 665.58 (not including
Panhellenic
Scholarships or the naming of the Recreation and Wellness Center Information Desk or Game
Room)
In October of 2012 we recruited 5 students to make phone calls to simply tell our past donors “thank you.” Our students reached 387 past student affair’s donors during our first thank you-thon.
Named 3 internal parts of the Recreation Wellness Center including: The Information Desk, the Game Room, and the Courtyard
Area.
Endowed four academic scholarships for the
Panhellenic
Council
Created marketing materials for leadership, service and wellness.
Collaborated with Chelsea Payne and Lady to Cox to form four e-mail
templates through EMMA
which will be used to
cultivate and solicit our past and future donors
on a weekly to monthly basis. Slide9
Fiscal Year Progress Slide10
Strategic Plan Slide11
1st Quarter (January-March)
Conduct 15-20
face to face visits each month with potential donors
Transition duties
to new Development Coordinator (including the annual fund)
Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness
Gander MountainUnder ArmourAlabama Power
Bass Pro Shop
Books-A-Million
Iron Tribe Fitness
The new Development Coordinator
will build a market
place store
(through OIT)
where donors
may
purchase a brick or plaque online
Send monthly newsletter to past donors through Emma Slide12
1st Quarter (continued)
Continue to work through Thom
Gossom
to get our Global Service Initiative in front of Don
Logan
Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center
Collaborate with ribbon cutting committee to work on a Recreation and Wellness Center Premiere night Use Emma as a means to solicit potential and past donors for brick and plaque campaign
Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness
Center
Locations
of travel:
Montgomery
Birmingham
Atlanta
Nashville/KnoxvilleSlide13
2nd Quarter (April-June)
Conduct
at least 20
face to face visits with donors each month
Conduct premiere night in collaboration with Special Events (premiere night is tentatively scheduled the day before the ribbon cutting)
Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness
CenterSend monthly newsletter to past donors through Emma
Use Emma as a means to solicit potential and past donors for brick and plaque campaign
Work through research in the Office of Development to start screening parents through Wealth Engine Slide14
2nd
Quarter (continued)
Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center
Locations of Travel
Birmingham
Atlanta
Tampa/Miami/Orlando (Florida) HuntsvilleMontgomery
Cultivate
relationships with Corporations/Organizations that have a passion for recreation and wellness
Gander Mountain
Under Armour
Alabama
Power
Bass Pro Shop
Books-A-Million
Iron Tribe Fitness Slide15
3rd Quarter (July-September)
Conduct at least 20 face to face visits with donors each month
Send
monthly newsletter to past donors through Emma
Use
Emma as a means to solicit potential and past donors for brick and plaque campaign
Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness
Center
Cultivate
relationships with Corporations/Organizations that have a passion for recreation and wellness
Gander Mountain
Under Armour
Alabama Power
Bass Pro Shop
Books-A-Million
Iron Tribe Fitness Slide16
3rd Quarter (continued)
Work through research in the Office of Development to start screening parents through Wealth Engine
Identify Major Student Affair Donors/Prospects for the President’s Suite (football)
Locations of Travel
Birmingham
Atlanta
HuntsvilleAsheville/Charlotte/Raleigh (North Carolina) Slide17
4th Quarter
Conduct at least 20 face to face visits with donors each month
Send monthly newsletter to past donors through Emma
Use Emma as a means to solicit potential and past donors for brick and plaque campaign
Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness
Gander Mountain
Under ArmourAlabama Power
Bass Pro Shop
Books-A-Million
Iron Tribe Fitness
Close Major Gifts Slide18
Questions and Comments Slide19Slide20Slide21Slide22