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Strategic Plan for 2013 Development for the Division of Student Affairs Strategic Plan for 2013 Development for the Division of Student Affairs

Strategic Plan for 2013 Development for the Division of Student Affairs - PowerPoint Presentation

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Strategic Plan for 2013 Development for the Division of Student Affairs - PPT Presentation

Student Affairs Donor Base Parents Specifically parents who have a freshman or sophomore at Auburn Past Student Leaders Corporations or Organizations who have a interest in one of our three initiatives ID: 708909

wellness donors student recreation donors wellness recreation student emma center naming face quarter development solicit service work initiative information

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Slide1

Strategic Plan for 2013

Development for the Division of Student Affairs Slide2

Student Affair’s Donor Base

Parents (Specifically parents who have a freshman or sophomore at Auburn)

Past Student Leaders

Corporations or Organizations who have a interest in one of our three initiatives Slide3

Student Affairs Three Fundraising Initiatives

1

. Leadership

Initiative

2

. Service

Initiative3. Wellness Initiative-Answers the question: What are our goals as a unit to promote the individual student. Slide4

Leadership Initiative

Total Cost for one student to attend

Leadershape

is equal to $1000

For

every $500 a donor invests the Division of

Student Affairs will match an addition $500 to make it possible to send a student to

Leadershape

.

Note: Please refer to

Leadership

one pager Slide5

Service Initiative

The average cost of our domestic service trips is $500

The average cost of our international service trips is $1500

Countries our students have served internationally:

Dominican Republic

Ecuador

Costa Rica Note: Refer to Service one pagerSlide6

Wellness Initiative

Recreation and Wellness CenterExternal naming $10MM

Internal naming $25K-$1MM

Prevention and Recovery CenterSlide7

Student Affairs Development in 2012

“We cannot determine where are going unless we know where we have been.”Slide8

Development in 2012

Money raised in fiscal year 2012 was $53, 665.58 (not including

Panhellenic

Scholarships or the naming of the Recreation and Wellness Center Information Desk or Game

Room)

In October of 2012 we recruited 5 students to make phone calls to simply tell our past donors “thank you.” Our students reached 387 past student affair’s donors during our first thank you-thon.

Named 3 internal parts of the Recreation Wellness Center including: The Information Desk, the Game Room, and the Courtyard

Area.

Endowed four academic scholarships for the

Panhellenic

Council

Created marketing materials for leadership, service and wellness.

Collaborated with Chelsea Payne and Lady to Cox to form four e-mail

templates through EMMA

which will be used to

cultivate and solicit our past and future donors

on a weekly to monthly basis. Slide9

Fiscal Year Progress Slide10

Strategic Plan Slide11

1st Quarter (January-March)

Conduct 15-20

face to face visits each month with potential donors

Transition duties

to new Development Coordinator (including the annual fund)

Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness

Gander MountainUnder ArmourAlabama Power

Bass Pro Shop

Books-A-Million

Iron Tribe Fitness

The new Development Coordinator

will build a market

place store

(through OIT)

where donors

may

purchase a brick or plaque online

Send monthly newsletter to past donors through Emma Slide12

1st Quarter (continued)

Continue to work through Thom

Gossom

to get our Global Service Initiative in front of Don

Logan

Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center

Collaborate with ribbon cutting committee to work on a Recreation and Wellness Center Premiere night Use Emma as a means to solicit potential and past donors for brick and plaque campaign

Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness

Center

Locations

of travel:

Montgomery

Birmingham

Atlanta

Nashville/KnoxvilleSlide13

2nd Quarter (April-June)

Conduct

at least 20

face to face visits with donors each month

Conduct premiere night in collaboration with Special Events (premiere night is tentatively scheduled the day before the ribbon cutting)

Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness

CenterSend monthly newsletter to past donors through Emma

Use Emma as a means to solicit potential and past donors for brick and plaque campaign

Work through research in the Office of Development to start screening parents through Wealth Engine Slide14

2nd

Quarter (continued)

Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center

Locations of Travel

Birmingham

Atlanta

Tampa/Miami/Orlando (Florida) HuntsvilleMontgomery

Cultivate

relationships with Corporations/Organizations that have a passion for recreation and wellness

Gander Mountain

Under Armour

Alabama

Power

Bass Pro Shop

Books-A-Million

Iron Tribe Fitness Slide15

3rd Quarter (July-September)

Conduct at least 20 face to face visits with donors each month

Send

monthly newsletter to past donors through Emma

Use

Emma as a means to solicit potential and past donors for brick and plaque campaign

Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness

Center

Cultivate

relationships with Corporations/Organizations that have a passion for recreation and wellness

Gander Mountain

Under Armour

Alabama Power

Bass Pro Shop

Books-A-Million

Iron Tribe Fitness Slide16

3rd Quarter (continued)

Work through research in the Office of Development to start screening parents through Wealth Engine

Identify Major Student Affair Donors/Prospects for the President’s Suite (football)

Locations of Travel

Birmingham

Atlanta

HuntsvilleAsheville/Charlotte/Raleigh (North Carolina) Slide17

4th Quarter

Conduct at least 20 face to face visits with donors each month

Send monthly newsletter to past donors through Emma

Use Emma as a means to solicit potential and past donors for brick and plaque campaign

Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness

Gander Mountain

Under ArmourAlabama Power

Bass Pro Shop

Books-A-Million

Iron Tribe Fitness

Close Major Gifts Slide18

Questions and Comments Slide19
Slide20
Slide21
Slide22