PPT-Testing Ads

Author : giovanna-bartolotta | Published Date : 2017-04-03

Adapted from J Scott Armstrong from lectures related to Persuasive Advertising File TestingAds R13 In Lectures for AdPrinTesting Ads Updated January 2014 1

Presentation Embed Code

Download Presentation

Download Presentation The PPT/PDF document "Testing Ads" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Testing Ads: Transcript


Adapted from J Scott Armstrong from lectures related to Persuasive Advertising File TestingAds R13 In Lectures for AdPrinTesting Ads Updated January 2014 1 The most important word in the vocabulary of advertising is . DSC340. Mike . Pangburn. Online ads POA. Market overview. Google search ads. Page Rank vs. Ad Rank. Google . AdWords. ads. Google AdSense ads. Fraud types. Customer profiling. Advertising growth: online. What make an ad “negative”?. How do voters respond to such ads?. Negative . Campaign Ads. As a strategy. Classic examples. What lessons. Always wrong?. What effects?. Turnout. Voter opinions. Blow-back. Nevena. . Vratonjic. Maxim Raya. Jean-Pierre . Hubaux. . June 2010, . WEIS’10. David C. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . JP . Hubaux. Joint work with N. . Vratonjic. , M. Raya, and D. . Parkes. Internet Economy. Online Advertising:. The main Internet business model. Revenue in 2009 in the US is . $22.4 billion. Sponsors free services and applications. 1. Michael . Maire. . , Pablo . Arbelaez. , . Charless. . Fowlkes. , and . Jitendra. . Malik. university of California, Berkeley – Berkeley. university of California, Irvine - Irvine. Using Contours to Detect and Localize Junctions in Natural Images. Political . campaign ads have been featured on television during presidential elections since 1952. Political ads are intended to create positive or negative feelings about a particular candidate among voters. . Takanori SUGAWARA. Japan Atomic Energy Agency. Contents. National Policy for Nuclear Energy. Partitioning and Transmutation . Technology. R&D for ADS in . JAEA. Research Plan at . J-PARC. Summary. Lt Col G. Skip Guild. 28 April 2016. Key Terms. NextGen. ADS-B. ADS-B OUT and ADS-B IN. ADS- B transponder options. 1090ES and 978 (UAT). ADS-B IN terms. FIS-B and TIS-B. CAP Implementation. NextGen. 1. Why Advertise Globally?. 2. Consistency of message. Risk management (proven success in key markets). Production cost savings. Management cost saving. Globalization of media. Others?. 3. ADS CAN BE USED IN MORE THAN ONE COUNTRY,. Why Bother with Ads at all?. "The best minds of my generation are thinking about how to make people click ads. That sucks.“ . -. . fastcompany. Ads makes all the free services possible – google, . Overview . of the ITP Operational Flight Evaluation for IPACG-42. September 2016. Kenneth M. Jones. FAA SBS ITP Project Lead . Motivation for ADS-B In-Trail . Procedures . The combination of locally dense traffic and large separation minima . Selling Yearbook Ads Prep Work Start with last year’s list and add and delete Think of all the businesses you frequent. Don’t leave any business off the list as some will purchase a small ad to support the school. WHAT IS ADS-B?. Automatic Dependent Surveillance - Broadcast . ADS-B is a system in which electronic equipment onboard an aircraft automatically broadcasts the precise location of the aircraft via a digital data link. Other aircraft and ATC can see the aircraft’s position/altitude without the need for radar. Social Media-. Naming Rights-. Chik. -. fil. -. a bowl, . Naming Rights Deals. Superbowl. Ads-a 30s spot cost $4 million in 2014.  . $133,000 a second . 111.3 . million viewer. However. , increases in brand exposure and brand consideration .

Download Document

Here is the link to download the presentation.
"Testing Ads"The content belongs to its owner. You may download and print it for personal use, without modification, and keep all copyright notices. By downloading, you agree to these terms.

Related Documents