Best Practices For Requesting Proposals Selling To Needs CNA and Smart Questions I need to be found by consumers looking for what I sell I need to make my social platforms and review sites drive sales results for me ID: 782583
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Slide1
Dynamic Selling in a Complicated Digital Advertising World
Best Practices For Requesting Proposals
Slide2Selling To Needs. . .CNA and Smart Questions I need to be found by consumers looking for what I sell
I need to make my social platforms and review sites drive sales results for me
I need to find best prospects and put my compelling message in front of them
Slide3Matching Needs to Strategy. . .
Be Found On Search Engines
Website Builds And Repairs
: If your website does not win Google search or is missing mobile capability we can help you
Win Search
: Win your share of the 91.5% of searchers who do not look beyond the first page of a search
Blogs/Native Content
: Win search while becoming an authority on the services you provide
Initial SEO: Improving website scores and directory accuracy to win increased search on search engines
Drive Results Through Social Marketing
Managed Social Marketing: Want an expert to drive social results for you?Social Marketing Support: Want an expert to help you drive social results?Social Results:Need help in driving results through contests, ads etc?Review Management: Need to respond to reviews and comments across social and review sites but do not have time?
Find Your Best Prospects
Retargeting: The frequency element of digital to drive site engagement and conversionsDisplay Advertising: Banner ad delivery across sites packaged to reach a target audience – networks, behavioral, contextual.Mobile Advertising; Use location as targeting criteria to build audience and measure traffic driven to stores.Video Advertising: From Pre Roll, to YouTube, to OTT, reach audiences across all devices.Leads: Drive new customers using a variety of digital advertising types. If you do not know what type of ads work best, this is your solution
Slide4Top Things To Do
Prior To Your Client Call Website Review
Look at their website on both your desktop and phone. Is it mobile responsive (look and act the same as your desktop)
Is it visually current? Does it look contemporary with nice pictures and video or is it text heavy (old and stodgy?)
Do the pages on website load quickly or does it slow to load?
Do you get a distinct understanding of what they are selling and how they are presenting their offerings.
Do they have social media links on their site?
What does their current digital activity look like? What tags are deployed on the pages?
Search
Search the client by CATEGORY in your area. Do they show up? Do their competitors show up? Widen the geographic search to “HVAC dealers in Charleston”- where does your client show.
Are they “organically” found (SEO)? Are they buying paid ads (SEM) ?
Social Media Review
Look at all their social media: FB, Instagram, Twitter, YouTube, Pinterest, Snapchat, etc. How many followers do they have? How often do they post? Do they use video content? What kind of content are they posting? Is it sales related?
Slide5Proposal Example:
What are we looking at?
Small Town USA
Slide6Pre- WebCheck. . .
Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital
Slide7Pre-WebCheck. . .
Use tools to “size the opportunity” A knowledgeable rep is welcomed
– demonstrate you understand digital
Web Audit Services –
website.grader.com
Is site in need of repair?
Are there key issues that need attention?
If yes, request web check report
If no, move on to next strategy
Slide8Pre-WebCheck. . .
Use tools to “size the opportunity” A knowledgeable rep is welcomed
– demonstrate you understand digital
Web Audit Services –
Freegrader.com
Is site in need of repair?
Are there key issues that need attention?
If yes, request web check report
If no, move on to next strategy
Slide9Pre-WebCheck. . .
Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital
Web Audit Services –
Ghostery.com
What are they already doing?
Slide10Pre-WebCheck. . .
Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital
Web Audit Services –
Ghostery.com
What are they already doing?
Slide11Pre-WebCheck. . .
Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital
Web Audit Services –
Ghostery.com
What are they already doing?
Slide12So…When Do I Submit a WebCheck?
After you have assessed the advertisers needs, talked to them and they are interested in a complete assessment we can help you...
Identify the factors that improve their search standings.
Determine the quality level of their website.
Assess their all social media performances.
Determine how well they are drivng reviews and responding to them.
So…When Do I Submit a WebCheck?
Be Found On Search Engines
Website Builds And Repairs
: If your website does not win Google search or is missing mobile capability we can help you
Win Search
: Win your share of the 91.5% of searchers who do not look beyond the first page of a search
Blogs/Native Content
: Win search while becoming an authority on the services you provide
Initial SEO: Improving website scores and directory accuracy to win increased search on search engines
Drive Results Through Social Marketing
Managed Social Marketing: Want an expert to drive social results for you?Social Marketing Support: Want an expert to help you drive social results?Social Results:Need help in driving results through contests, ads etc?Review Management: Need to respond to reviews and comments across social and review sites but do not have time?
Find Your Best Prospects
Retargeting: The frequency element of digital to drive site engagement and conversionsDisplay Advertising: Banner ad delivery across sites packaged to reach a target audience – networks, behavioral, contextual.Mobile Advertising; Use location as targeting criteria to build audience and measure traffic driven to stores.Video Advertising: From Pre Roll, to YouTube, to OTT, reach audiences across all devices.Leads: Drive new customers using a variety of digital advertising types. If you do not know what type of ads work best, this is your solution
Slide14Now, Time To Meet The Client
Conduct an informed CNA to determine the audience:
Three Smart Question Strategy – remember from last week?
Are you satisfied with how your website wins searches on Google?
Do you need more leads or customers for your business?
What sort of business results did you generate from your social media efforts last month?
All answers lead to. . .”may I prepare a solution/proposal to address these?”
Slide15Now That We understand the account needs. . .
Client Name and Site URLServices Requested
Target Geographies
Business Objectives
Target Audience – as clearly defined as possible
Possible Services to Include
Budget Range
KPI’s…How are you going to be judged
Slide16Budget Planning…What a Dollar Buys.
Slide17Digital Services Product Line. . .
Web Site Builds & Repairs
WordPress Websites
Custom Websites
Search Capabilities
SEO: Internal, External and Competitive
Blogs and Native Content
SEM: AdWords
Social Marketing
“Do-it-yourself” Social Tools
“Managed” Social Marketing
Social AdvertisingReview Management
Display Advertising
Retargeting Keyword
ContextualNetworks
Mobile Advertising
Geo-Location Device Capture
Social Integration of DevicesNetworks
Custom Landing PagesVideo AdvertisingPre RollOutstreamOTTLead GenerationEmail MarketingReputation Management
IP Targeting
Native Advertising & Content
Copywriting and Design
You Can Provide Digital Services To Large and Small Accounts:
Slide18Estimating a Budget Based on Need.
Starts at:
$2,000.00
$ 300.00
$1,000.00
$ 450.00
$ 900.00
$1,500.00
Total
$6,150.00
Minimum
Manage Client Expectations.
Slide19What Will a Budget Buy?
$1,500 Display
Retargeting
Behavioral
Network
150,000 Imp.
$2,500
Display
Retargeting
Loc. Mobile
Social
225,000 Imp.$4,000 DisplayRetargetingPre-RollBehavioralNetwork
250,000 Imp
$1,500 SEO/SEM
SEOSEM
Email (setup)$2,500 SEO/SEMSmall WebsiteSocial Mng. Reputation$4,000
SEO/SEMSEO
SEMSocial Mng.Reputation
Email (setup)These are only examples and NOT actual packages
Slide20Your Key Contacts
Proposal development…who to contact for strategy questions, budgeting and proposal review.
Website design, SEO, SEM, Reputation & social management, etc.
Steven Weaver, Managing Director
sweaver@growthweaver.com
720-956-6670
Display, mobile, social advertising, video, OTT, IP, Native, etc.
Blake Bellemore…Director of Proposal Development
bbellemore@recruemedia.com
401-447-9625
Trent Taylor…Director of Operations
ttaylor@recruemedia.com 401-714-2684 or 401-626-1112Steven Boguesbogue@recruemedia.com401-484-2400Mark Landon
mlandon@recruemedia.com310-517-1818 or 310-567-9174 c
Slide21Your Key Contacts
Campaign management and optimization…once you sell a program and it is going “live”…
Trent Taylor…Director of Operations
ttaylor@recruemedia.com
401-714-2684 or 401-626-1112
Jessie Morelli…Director of Campaign Management
jmorelli@recruemedia.com
401-626-0924