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Dynamic Selling in a Complicated Digital Advertising World Dynamic Selling in a Complicated Digital Advertising World

Dynamic Selling in a Complicated Digital Advertising World - PowerPoint Presentation

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Uploaded On 2020-06-22

Dynamic Selling in a Complicated Digital Advertising World - PPT Presentation

Best Practices For Requesting Proposals Selling To Needs CNA and Smart Questions I need to be found by consumers looking for what I sell I need to make my social platforms and review sites drive sales results for me ID: 782583

search social website digital social search digital website advertising results drive win services mobile web review seo marketing webcheck

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Slide1

Dynamic Selling in a Complicated Digital Advertising World

Best Practices For Requesting Proposals

Slide2

Selling To Needs. . .CNA and Smart Questions I need to be found by consumers looking for what I sell

I need to make my social platforms and review sites drive sales results for me

I need to find best prospects and put my compelling message in front of them

Slide3

Matching Needs to Strategy. . .

Be Found On Search Engines

Website Builds And Repairs

: If your website does not win Google search or is missing mobile capability we can help you

Win Search

: Win your share of the 91.5% of searchers who do not look beyond the first page of a search

Blogs/Native Content

: Win search while becoming an authority on the services you provide

Initial SEO: Improving website scores and directory accuracy to win increased search on search engines

Drive Results Through Social Marketing

Managed Social Marketing: Want an expert to drive social results for you?Social Marketing Support: Want an expert to help you drive social results?Social Results:Need help in driving results through contests, ads etc?Review Management: Need to respond to reviews and comments across social and review sites but do not have time?

Find Your Best Prospects

Retargeting: The frequency element of digital to drive site engagement and conversionsDisplay Advertising: Banner ad delivery across sites packaged to reach a target audience – networks, behavioral, contextual.Mobile Advertising; Use location as targeting criteria to build audience and measure traffic driven to stores.Video Advertising: From Pre Roll, to YouTube, to OTT, reach audiences across all devices.Leads: Drive new customers using a variety of digital advertising types. If you do not know what type of ads work best, this is your solution

Slide4

Top Things To Do

Prior To Your Client Call Website Review

Look at their website on both your desktop and phone. Is it mobile responsive (look and act the same as your desktop)

Is it visually current? Does it look contemporary with nice pictures and video or is it text heavy (old and stodgy?)

Do the pages on website load quickly or does it slow to load?

Do you get a distinct understanding of what they are selling and how they are presenting their offerings.

Do they have social media links on their site?

What does their current digital activity look like? What tags are deployed on the pages?

Search

Search the client by CATEGORY in your area. Do they show up? Do their competitors show up? Widen the geographic search to “HVAC dealers in Charleston”- where does your client show.

Are they “organically” found (SEO)? Are they buying paid ads (SEM) ?

Social Media Review

Look at all their social media: FB, Instagram, Twitter, YouTube, Pinterest, Snapchat, etc. How many followers do they have? How often do they post? Do they use video content? What kind of content are they posting? Is it sales related?

Slide5

Proposal Example:

What are we looking at?

Small Town USA

Slide6

Pre- WebCheck. . .

Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital

Slide7

Pre-WebCheck. . .

Use tools to “size the opportunity” A knowledgeable rep is welcomed

– demonstrate you understand digital

Web Audit Services –

website.grader.com

Is site in need of repair?

Are there key issues that need attention?

If yes, request web check report

If no, move on to next strategy

Slide8

Pre-WebCheck. . .

Use tools to “size the opportunity” A knowledgeable rep is welcomed

– demonstrate you understand digital

Web Audit Services –

Freegrader.com

Is site in need of repair?

Are there key issues that need attention?

If yes, request web check report

If no, move on to next strategy

Slide9

Pre-WebCheck. . .

Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital

Web Audit Services –

Ghostery.com

What are they already doing?

Slide10

Pre-WebCheck. . .

Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital

Web Audit Services –

Ghostery.com

What are they already doing?

Slide11

Pre-WebCheck. . .

Use tools to “size the opportunity” A knowledgeable rep is welcomed – demonstrate you understand digital

Web Audit Services –

Ghostery.com

What are they already doing?

Slide12

So…When Do I Submit a WebCheck?

After you have assessed the advertisers needs, talked to them and they are interested in a complete assessment we can help you...

Identify the factors that improve their search standings.

Determine the quality level of their website.

Assess their all social media performances.

Determine how well they are drivng reviews and responding to them.

Slide13

So…When Do I Submit a WebCheck?

Be Found On Search Engines

Website Builds And Repairs

: If your website does not win Google search or is missing mobile capability we can help you

Win Search

: Win your share of the 91.5% of searchers who do not look beyond the first page of a search

Blogs/Native Content

: Win search while becoming an authority on the services you provide

Initial SEO: Improving website scores and directory accuracy to win increased search on search engines

Drive Results Through Social Marketing

Managed Social Marketing: Want an expert to drive social results for you?Social Marketing Support: Want an expert to help you drive social results?Social Results:Need help in driving results through contests, ads etc?Review Management: Need to respond to reviews and comments across social and review sites but do not have time?

Find Your Best Prospects

Retargeting: The frequency element of digital to drive site engagement and conversionsDisplay Advertising: Banner ad delivery across sites packaged to reach a target audience – networks, behavioral, contextual.Mobile Advertising; Use location as targeting criteria to build audience and measure traffic driven to stores.Video Advertising: From Pre Roll, to YouTube, to OTT, reach audiences across all devices.Leads: Drive new customers using a variety of digital advertising types. If you do not know what type of ads work best, this is your solution

Slide14

Now, Time To Meet The Client

Conduct an informed CNA to determine the audience:

Three Smart Question Strategy – remember from last week?

Are you satisfied with how your website wins searches on Google?

Do you need more leads or customers for your business?

What sort of business results did you generate from your social media efforts last month?

All answers lead to. . .”may I prepare a solution/proposal to address these?”

Slide15

Now That We understand the account needs. . .

Client Name and Site URLServices Requested

Target Geographies

Business Objectives

Target Audience – as clearly defined as possible

Possible Services to Include

Budget Range

KPI’s…How are you going to be judged

Slide16

Budget Planning…What a Dollar Buys.

Slide17

Digital Services Product Line. . .

Web Site Builds & Repairs

WordPress Websites

Custom Websites

Search Capabilities

SEO: Internal, External and Competitive

Blogs and Native Content

SEM: AdWords

Social Marketing

“Do-it-yourself” Social Tools

“Managed” Social Marketing

Social AdvertisingReview Management

Display Advertising

Retargeting Keyword

ContextualNetworks

Mobile Advertising

Geo-Location Device Capture

Social Integration of DevicesNetworks

Custom Landing PagesVideo AdvertisingPre RollOutstreamOTTLead GenerationEmail MarketingReputation Management

IP Targeting

Native Advertising & Content

Copywriting and Design

You Can Provide Digital Services To Large and Small Accounts:

Slide18

Estimating a Budget Based on Need.

Starts at:

$2,000.00

$ 300.00

$1,000.00

$ 450.00

$ 900.00

$1,500.00

Total

$6,150.00

Minimum

Manage Client Expectations.

Slide19

What Will a Budget Buy?

$1,500 Display

Retargeting

Behavioral

Network

150,000 Imp.

$2,500

Display

Retargeting

Loc. Mobile

Social

225,000 Imp.$4,000 DisplayRetargetingPre-RollBehavioralNetwork

250,000 Imp

$1,500 SEO/SEM

SEOSEM

Email (setup)$2,500 SEO/SEMSmall WebsiteSocial Mng. Reputation$4,000

SEO/SEMSEO

SEMSocial Mng.Reputation

Email (setup)These are only examples and NOT actual packages

Slide20

Your Key Contacts

Proposal development…who to contact for strategy questions, budgeting and proposal review.

Website design, SEO, SEM, Reputation & social management, etc.

Steven Weaver, Managing Director

sweaver@growthweaver.com

720-956-6670

Display, mobile, social advertising, video, OTT, IP, Native, etc.

Blake Bellemore…Director of Proposal Development

bbellemore@recruemedia.com

401-447-9625

Trent Taylor…Director of Operations

ttaylor@recruemedia.com 401-714-2684 or 401-626-1112Steven Boguesbogue@recruemedia.com401-484-2400Mark Landon

mlandon@recruemedia.com310-517-1818 or 310-567-9174 c

Slide21

Your Key Contacts

Campaign management and optimization…once you sell a program and it is going “live”…

Trent Taylor…Director of Operations

ttaylor@recruemedia.com

401-714-2684 or 401-626-1112

Jessie Morelli…Director of Campaign Management

jmorelli@recruemedia.com

401-626-0924