Intellectual Property Protections Copyright 20092012 National Academy Foundation All rights reserved Intellectual property IP is creative work that can be used commercially and protected under law ID: 782097
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Slide1
AOF Entrepreneurship
Unit 3, Lesson 10Intellectual Property Protections
Copyright © 2009–2012 National Academy Foundation. All rights reserved.
Slide2Intellectual property (IP) is creative work that can be used commercially and protected under law
What are the characteristics of intellectual property?
Reproducible—Intellectual property includes creative works of intellect that could be copied, reproduced, and
plagiarized.
Intangible—Intellectual property refers to intangible property such as phrases, ideas, processes, or
designs.
Unique or creative—Entrepreneurs who create, develop, or construct something new can prevent others from stealing their ideas and creating products just like
theirs.
Protected—Intellectual property can be protected using patents, copyrights, trademarks, and other legal
agreements.
Slide3Copyright protects works of writing, art, music, images or videos, and other works of authorship
What items do you own that are copyrighted?
Written: fiction, textbooks, articles, scripts, poems
Artistic: sculptures, photographs, paintings, models, maps
Software: programs, parts of program code
Music: songs, parts of songs, ads, and jingles
Other: blueprints, board game materials, etc.
How to write your copyright:
Copyright © 2009–2011 Your Name, All Rights Reserved.
Slide4Trademarks are words, designs, or slogans that identify a company or a product
Trademarks are identifying names for products, services, or companies.
Trademarks are registered with the
government.
They last for 10 years and renew every 10 years while in
use.
What trademarks can you think of that businesses use in common commercials, advertising, or in their logos in print?
™
Unregistered trademark
®
Registered trademark symbol
Service mark, representing a service company name
SM
Slide5Patents protect new inventions or processes by preventing anyone else from using them
Patent applications are filed with the government.
They protect inventions or new processes for creating
products.
Patents grant businesses the exclusive right to the
invention.
They last for a specified time, before the patent goes into the public
domain.
Slide6Trade secrets are ideas protected by confidentiality agreements between companies and employees
Employers who are developing new ideas could ask their workers to sign a nondisclosure agreement (NDA
).
The NDA prevents the worker from sharing information with anyone outside the
company.
This protects the company from potential
competitors.
If you had to sign an NDA for work, do you think it would be difficult to avoid talking to friends and family about the trade secret?
Slide7Entrepreneurs can use others’ creative works by licensing them and paying for the use
A license is an agreement between the rights holder (copyright, patent, or trademark holder) and someone who wishes to use the work.The license specifies how, where, and in what way the work can be used.The license also specifies how the rights holder will be compensated for use of the intellectual
property.
In some cases, entrepreneurs can also purchase the full rights to a work, or commission a work for
hire.
Slide8Intellectual property lawyers can help entrepreneurs protect their rights and steer clear of infringement
Intellectual property rights can be complicated to understand and protect.Businesses should consult with a lawyer if they want to file for rights.
A lawyer can also help guide a business on how to draft contracts and agreements, and determine what constitutes
fair use
in
copyright.