1 Integrated Solid Waste Management System Kutaisi Public Awareness Campaign Spring 2019 13 February 2019 Visit to 16 municipalities February March 2017 Share information about the project ID: 798244
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Slide1
13 თებერვალი, 2019
1
Integrated Solid Waste Management System Kutaisi
Public Awareness Campaign Spring 2019
13
February
2019
Slide2Visit to 16 municipalities February - March 2017
Share information about the project
Need to integrate the PR and awareness component in waste management plans and inform the relevant trainings cycle planned within the project
Collect information about the resources available in each municipality, the implemented activities and the communication channelsGet acquainted with the staff of the municipality's PR service and establish personal contacts.13 თებერვალი, 20192
Goal
Slide3Trainings carried out within the framework of the project:
In order to better understand the role of PR and awareness raising in the field of knowledge enhancement and waste management plans, and in order to effectively integrate into the
documet
, in 2017, 2 trainings were implemented for the municipality PR staff?Training Topics:General principles for PR and awareness raisingThe need for involvement of stakeholders in the development of waste management plansThe trainings included both the theoretical as well as group practical work on the site13 თებერვალი, 2019
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Slide4The Kutaisi Solid Waste Integrated Management Project considers awareness raising campaign in
Imereti, Racha-Lechkhumi and Kvemo
Svaneti regions, involving solid waste company of Georgia and the project beneficiary of 16 municipalities.
The campaign aims to provide the population with various communication channels using the following information:Solid waste management company - carried out works and goalsWaste management system / roles and responsibilitiesNew regional landfill13 თებერვალი, 20194
Awareness raising campaign
Slide5Communications Products:
Products created within the awareness raising campaign:
TV 3 video linkSolid waste management company
Waste management systemKutaisi new regional landfill1 radio link13 თებერვალი, 20195
Slide6Communications Products:
In order to raise awareness of the local population living in 16 municipalities was also created:
Periodical regional newsletter # 1: 'Waste and Recycling'
Which will cover the population of Imereti, Racha-Lechkhumi and Kvemo Svaneti regions and provide detailed information:The new system of waste management, the roles of involved parties Responsibilities
New Regional Landfill of Kutaisi, which will be built in line with European standards
13 თებერვალი, 2019
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Slide7Communication channels:
Regional Media:
TV videos will be posted on the following local TV channels: TV Rioni
; Call to TVDario Ring - Radio Rioni; Radio Old TownBulletin 'Waste and Recycling' - Distribution from MarchCities - Distribution CompanyThrough the villages of the municipalities community13 თებერვალი, 2019
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Slide8Social Media:
Facebook is one of the most flexible and easy to use communications tools in which 16 municipalities actively use the purpose of spreading information
Under the guidance of Solid Waste Management Company,There will be an online news platform that implies united information campaigns through the 16 municipalities Facebook pages.
Facebook will share the following types of visual or informational posts:Video clips; Infographics; Interviews; Various important activities related to campaign topics and so on13 თებერვალი, 20198
Communication channels:
Slide9Distribution of Regional Newsletter in Urban Households organized by the Project
Journalist Meeting 13
September 2017
Urban Households in total (except Kutaisi): 38 555
Urban Households in Kutaisi: about 47 000
Slide10Journalist Meeting 13 September 2017
Distribution of Regional Newsletter during community meetings
organised
by Temi Representatives
Each representative of a
temi
and / or independent village receives 50 copies
Distribution of 11 150 copies through altogether 223
temis
/ independent villages during meetings and discussions with citizens
Slide11Journalist Meeting 13 September 2017
Municipality
Nr
of packages of 50 copies (conform
nr
. of
temis
/ independent villages)
Total
Nr
. of Newsletters
Baghdati
12
600
Vani
17
850
Zestaponi
18
900
Terjola
17
850
Samtredia
14
700
Sachkhere
13
650
Tkibuli
10
500
Tskaltubo
16
800
Chiatura
15
750
Kharagauli
17
850
Khoni
12
600Ambrolauri18900Lentekhi8400Oni17850Tsageri19950Total22311 150
Distribution of Regional Newsletter to Rural Households
organised
by
Temi
Representatives
Slide1213 თებერვალი, 2019
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Thank you for your attention