PPT-Assessing the media effects tradition

A critique and recommendations Major concerns in evaluating the media effects tradition Methodology Theoretical adequacy Generalizability over time and space Gantletts view despite many decades of research and hundreds of studies the connections between peoples consumption of the mass media and their subsequent . Assessing Presented by The Fledgling FundBy Diana Barrett and Sheila Leddy For comments or questions, please e-mail Sheila Leddy at sheila.leddy@the�edglingfund.orgThe Fledgling Fund welcom . Audience Theories. Any form of media has to be analysed on 3 levels:. . Production - Text - Audience. Therefore it is essential you refer to theories that explore the relationship between the audience, media texts and producers:. Theories of Media Processing and Effects. History of mass communication can be recounted through introduction of various technologies. “Age of mass communication” ushered in in 19. th. and 20. th. Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . an Impact on the Economy. Meredith M. Price. The University of Southern Mississippi. BA Mass Communication and Journalism. BA Political Science/International Relation. Media Functions. Print, radio, television, Internet, and social networks are common types of media. By Sam Leatham. CIS 1020-008. Age Group 11-19. Damaging Effects of Social media. Social media has many major effects on the youth of today. One of the major problems of social media is the way it makes us compare our lives to others’. . The Effects Model. Media Effects. The media effects / violence in the media issue is probably the most prominent debate.. What . do we know about it?. . . The Uses & Gratifications Model. These are two of the main areas of audience . Effects theory. (Hypodermic Syringe, Innoculation) – what the media does . to . audiences. Uses and Gratifications. – what audiences do . with. the media. Reception theory. (Nationwide audience, Dallas, Seinfeld, etc) – what audiences do . Szymon . Zylinski. , . University of . Warmia. and . Mazury. in Olsztyn, Poland. f. or . centuries it was isolated from the outside world and cultivated its own set of traditions, beliefs . modern communication technologies: . The Extensions of Man. Introduction & Chapter 1. The Medium is the Message. Why is this phrase so memorable?. What does McLuhan mean by this?. https://www.youtube.com/watch?v=L3V_p8YDboE. But do not get comfortable with a single interpretation. Many things we practice are said to be merely “Church of Christ tradition.”. Believers Baptism. Baptism for Remission of Sins. A cappella Singing . Weekly Lord’s Supper. Independent churches. Elders and Deacons. Dr. Holly Kruse. Communication Theory. Media Effects Theories. Direct effects:. Hypodermic needle theory. Payne Fund studies . into film’s effects (1929-1932). Media Effects Theories. Limited effects:. Media effects. Erik Chevrier. July 31, . 2017. Media Effects. Media effects research usually describes the reception/reading of codes/forms/texts. Receivers are also affected by (and have an effect on) . Findings from the Measuring Reuse Project. Santi Thompson. Caroline Muglia. Genya O’Gara. Liz Woolcott. Ayla Stein Kenfield. Elizabeth Kelly. Presentation Outline. 2. Project Background . Definitions.