wwwexcelsioredu May 19 2009 Info Arch Redesign Why More usable for students faculty staff alumni and future students Increase conversion rate Improve quality of incoming calls Increase number and quality of inquiries ID: 277346
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Information Architecture Redesign forwww.excelsior.eduMay 19, 2009Slide2
Info Arch Redesign – Why?More usable for students, faculty, staff, alumni, and future studentsIncrease conversion rateImprove quality of incoming callsIncrease number and quality of inquiriesImproved site maintenance
Bring
www.Excelsior.edu to 21
st
century
More competitiveSlide3
Current Web Site – 3,000 Pages!Anyone can request anythingLimited use of Standards & style guides
Strategic processes are lacking
Multiple groups working on same resolutions simultaneously
Rush jobs are norm
Web team in survival modeSlide4
Web Team TacticsConducted usability testing Future studentsCurrent StudentsNon-enrolled exam Course takers
Alumni
Met with Web Advisory Committee reps
Conducted site analysis & competitive comparison
Held open forums with Admissions & Advisors
Gathered suggestions from Web Suggest email box
Tweaked site based on usability resultsSlide5Slide6
Programs
Browse our programs by subject, or use “Find and Compare” to
find programs that are right for you.
Home
> Programs
Home
About Us
Programs
Courses
Exams
Costs & Financing
Admissions
Custom listing results when you hit “Find and Compare”Slide7Slide8
Courses
Narrow Your Choices
Excelsior College has more than xxx college-level courses to choose from (introductory paragraph about Excelsior College courses …lorem ipsum dolor sit amet, natu facilisi abico in feugait appellatio
pecus
odio
dignissim
plaga
Home
> Courses
Current StudentsLog in to your online classes and see your course approvals in My Excelsior. (COURSE REGISTRATION INFORMATION)See a Demo of anOnline Course(promotional text goes here)>> Check it outTop 5 FAQQuestion #1Question #2?Question #3?
Question #4?Question #5?
Answer goes here
For all questions
>> See more FAQ
Course Dates & Deadlines
About Our Courses
Most Excelsior courses are available in one of two formats:
Online Courses
(explanatory text)
>> More about online courses
(image)
(image)
CD-ROM Courses
(explanatory text)
>> More about CD-ROM courses
Spring/Summer
2009
Register
(explanatory text)
More about what you need
Home
About Us
Programs
Courses
Exams
Costs & Financing
Admissions
Register OnlineSlide9Slide10
Our Faculty
Introductory paragraph about the stellar faculty and the raves they get from their students, etc..
Find faculty by last name or specific department, or choose a school to see a related list of faculty.
Home
>
About Us
> Our
Faculty
Home
About Us
Programs
Courses
Exams
Costs & Financing
Admissions
Print Email to a Friend Save / Share
IN THIS SECTION
About Us
Why Excelsior?
Schools & Centers
Accreditation
Our Faculty
Our Students
Leadership
Partnerships
Jobs at ExcelsiorSlide11
Adjunct FacultyPhD
, Biology, Columbia University, 1991
MS, Biology, Tufts University, 1988
BS, Biology, New York University, 1985
Photo
See Henry’s
Blog
Henry recommends:
Resource
Resource
Page on site
Page on site
Favorite sites
Site #1Site #2Site #3Site #4Site #5Home > About Us > Our Faculty> Profile: Henry StevensonExcelsior Title:Degrees:Other School
Affiliations:
Location:
Specialties and Interests:
Research and Publications
Home
About Us
Programs
Courses
Exams
Costs & Financing
Admissions
Print Email to a Friend Save / Share
School of Liberal Arts: Dept. of Biology
Course #1
Course #2
Course #3
Programs and Courses
Faculty Profile
Henry Livingston
Columbia University
New York, NY
This can be either a list of specialties or a short statement from the faculty member about interests.
Book citation
Article citation
Monograph citation
Online article with link to external websiteSlide12
Smaller logo
Go to
Excelsior.edu
Michele’s
Home Page
My Student Account
Registration
Learning Help & Student Services
Library
Books & Supplies
Community
Career Center
My Excelsior
College
Michele
Dutcher
My Program Advisor
What I’m Doing Now
I’m currently signed up for 2 Online Courses
.
>> Login to My Online Courses Now
See my Status Report
Scheduled Activities
See whether my courses have been approved
See my scheduled exams
I am currently enrolled in:
BA, English Literature
School of Liberal Arts
What do I need to do to graduate?
See my course and other requirements for graduation
Am I in the right program?
Compare my current program with one or more other potential programs
Get
help
with
program planning
Contact an advisor for phone assistance to plan my program at xxx-xxx-
xxxx
>> Use Online Degree
Planner
My Records & Transcripts
Incoming Credits
Check on the status of incoming credits from other schoolsMy Grades & ScoresSee my course grades & exam scoresRequest an Official Transcript for…My Excelsior College TranscriptMy Excelsior ExamsMy Financial MattersBills & paymentsSee and pay my Excelsior bill
See payment historyWhat’s the status of…My financial aid?My scholarship application?Future Costs & AidCalculate my costs for next yearApply for financial aid for next term My Personal ProfileChange my Web passwordSee or edit my Web profileUpdate my address or contact infoWelcome, Michele! Log out5 New Messages | Contact UsSlide13
Future of the Web SiteContent posted will be in line with strategic goalswhich has been properly reviewed and meets College standards and style guide and is ownedby a single party at the College to be re-evaluated
at scheduled intervals to enhance our credibilitySlide14
Next StepsObtain buy-in College-wideDesign new site templatesCreate processes for maintenanceFinalize standards/style guideLeverage OITS Programming
Rewrite pages – College-wide effort
Develop new site while maintaining
current
Web Redesign Budget ScenariosSlide15
Questions ?