Add to glossary Uses amp Gratification Theory audiences use the media for their own pleasure and gratification They choose media depending on their moods needs and desires They are active in determining the content of the media they choose to consume The media has no power and people sh ID: 298730
Download Presentation The PPT/PDF document "Uses and Gratification theory" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
