PPT-Chapter 12 Global Marketing Management:

Chapter 12 Global Marketing Management Planning and Organization International Marketing 15 th edition Philip R Cateora Mary C Gilly and John L Graham Global Marketing Management The trend back toward localization. 1. Global Environmental Drivers. International Marketing Defined. International marketing. : Consists of the activity, institutions, and processes across national borders . Creates, communicates, delivers, and exchanges offerings that have value for stakeholders and society. Michele . Fedor. , USA. International . M. arketing Specialist. 16 November 2012. VUZF University. Business Strategies. Class of Prof. . Evgeni. . Evgeniev. : the act or process of globalizing : the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets . Chapter 1. Creating and Capturing Customer Value. Topic Outline. Creating and Capturing Customer Value. What Is Marketing?. Understanding the Marketplace and Customer . Needs. Marketing . Management Orientations. What . Is Marketing?. independent variables. inputs. includes:. situational factors. marketing courses of action to steer the market. dependent variables. outputs, phenomena one seeks to explain. includes:. Future of Human . Spaceflight. ASTE 527 . Space Exploration Architectures Concept Synthesis . Studio. Team Project, Fall 2010, . Astronautical. Engineering Department, . Viterbi. School of Engineering, University of Southern California. Describe the . components of . a . country market assessment.. Understand the . marketing opportunities in . BRIC countries. .. Identify the various market entry strategies.. Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.. for Consumers. International Marketing. 15. th. edition . Philip R. . Cateora. , Mary C. . Gilly. , and John L. Graham. Maintaining Quality. Damage in the distribution chain. Russian chocolate. Quality is essential for success in today’s competitive global market. 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . AND TOMORROW. 1-1 . What Is Marketing?. 1-2 . Businesses Need Marketing. 1-3 . Understanding the Marketing Concept. 1-4 . The Changing Role of Marketing . CHAPTER. 1. Chapter 1. 2. Focus Questions:. What marketing activities are being demonstrated by Cargill in the advertisement? . Marketing Management Prof. B. N. F. Warnakulasooriya Dr .(Mrs.) Amila Jayarathne Student Discipline Be punctual to the lecture Excuse the lecturer in case want to be late or leave the class early Bret Oelke - Farm Management Coach. Innovus Agra, LLC. We are:. Farm management coaches. Mission:. “To search . for. . and . develop opportunities that allow our customers to achieve their goals”. www.plu.edu/busa Academic Advising www.plu.edu/academic-advising Course Catalog http://www.plu.edu/catalog Class Schedule https://banweb.plu.edu Course Course Title Fall J-Term Spring Multi-Discipl Deloitte146s CMO Program supports CMOs as they navigate the complexities of the role anticipate upcoming market trends and respond to challenges with agile marketing Read more on the latest marketing 1. Learning . Objectives. Students can explain what distinguishes international marketing from marketing focusing on the home country. Students can recall two main approaches: Standardisation and Adaption.