Presented by Michael Splaine Splaine Consulting Robyn Grant Director of Public Policy amp Advocacy Consumer Voice With a special guest appearance by Amity OverallLaib Session outline ID: 643152
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Crafting & Delivering Your Advocacy Message
Presented by:
Michael Splaine,
Splaine Consulting;
Robyn Grant
Director of Public Policy & Advocacy,
Consumer Voice
With a special guest appearance by
Amity Overall-LaibSlide2
Session outline
Tips on developing your message
Tips on presenting your message
Group exercise:
Write a message
Role play delivering your message Slide3
Crafting the Message
Open with a statement that engages your audience
Present the problem
Provide facts, data about the problem
Give a real life, human example about the problem
Connect the issue to your audience
How it fits with what they care about/want/need
Make your request (the “ask”)Slide4
Crafting the Message
Make sure to:
Prepare for arguments opposing your request
Research your audience
For elected officials:
http://votesmart.org/Slide5
Delivering the Message
Arranging and preparing for the meeting
Conducting the meeting
Following-up after the meetingSlide6
Arranging and Preparing for the Meeting
Set up a meeting time
Review your message
Find out anything else you can about the person
Make sure your responses to “push back” are ready
Decide who is going to say what – and in what order; who will take notes
Decide what information to bringSlide7
Conducting the Meeting
DO:
Be on time!!!
Start with
Introductions
Identifying that you’re a constituent
A compliment
Present your message – remember to make “the ask”
Be courteous and polite
Take notes
Ask whom to contact for follow-up
Leave your card and information Slide8
Conducting the Meeting
DON’T:
Make up an answer or guess
Argue or debate
Alienate the person
Take too much of the person’s time Slide9
Following-Up After the Meeting
Write a thank you note right away
Provide information for unanswered questions
Do visit report if part of a campaign
Follow-up again if you haven’t received a response to your requestSlide10
GROUP EXERCISE