Conference Presenter Minahil Akhtar MSW Alumna 2016 Freeclipartcom PRP title This Indian dance is so cool Identifying and analyzing racialized ID: 547440
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Practice-Based Research PaperConference
Presenter: Minahil Akhtar MSW Alumna, 2016
Freeclipart.comSlide2
PRP title: “This Indian dance is so cool”: Identifying and analyzing racialized
discourses in music videosResearch question: How is the notion of the Other discursively produced in and promoted through 21st century western music videos? Slide3
Theoretical Framework-
Post-structuralism-post-colonial movementscritical race scholarshipwhiteness studies
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Methodological Framework-
Foucauldian informed Discourse Analysis-To examine the creation of knowledge, power and subject-formation through music videosTo challenge notions that “value one way of talking about reality over others”To problematize
the manner in which texts themselves have been created, reproduced and ordered speaking
of their social and historical positioning Slide5
Data Set8 music videos:
Oldest video was released in 2011 Most recent video was released in early 2016 Dark Horse by Katy Perry, Lean On by Major Lazer ft. Dj
Snake, Bounce by Iggy Azalea, Looking Hot by No Doubt, Princess of China by Coldplay and
Rihanna
, and Hello Kitty by
Avril
Lavigne
,
Burqa
by Lady Gaga and Hymn For The Weekend by Coldplay and
Beyonce
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Analysis & Research Findings
Synthesis of the data revealed 4 broad discursive themes: -chaos (Others are depicted as lost and confused) -slavery (white masters and cultural Others as slaves, dichotomies) -
lack of autonomy (loss of free will, choices, and
varieties)
-
danger
(
racialized
bodies are portrayed as wild, disobedient and primitive)Slide7
Analysis & Research Findings
All of the videos produced binaries and differences with a specific focus on the lauding of one race over anotherThe white liberal subjects present in the videos are shown as kind, noble, possessors of humanistic features and culturally adaptableOthers are depicted as savages, unclean, sub-human and culturally
wildThe
Other body is mystified and appropriated to best fit the white song artists and overall western
consumers
Slide8
Concluding ThoughtsThe very construction of racial binaries can be understood as a way of exercising control and power over
subjectsPortrayals of identities are lacking and incompleteThe music videos strive to exalt liberal white subjects while denigrating racialized Others
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BEST OF LUCK! THIS WILL ALL BE WORTH IT!
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