By EmmaNicole8326 What is the production process of a music video Stage 1 Preproduction Preproduction includes the planning of the music video for example deciding what the videos aims style key messages and target ID: 792563
Download The PPT/PDF document "Research into the Music Video Industry" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Research into the Music Video Industry
By Emma-Nicole8326
Slide2What is the production process of a music video?
Stage 1: Pre-production
Pre-production includes the planning of the music video for example deciding what the video’s aims, style, key messages and target audience will be.Stage 2: Production
Production is the actual filming of the music video using a range of technology.Stage 3: Post-ProductionPost-Production refers to the editing of the video once the filming has been completed.
Slide3What is the purpose of a music video for the companies/artists who make them?
Music videos are primarily made as a marketing tool and to sell a brand. However, some could argue that music videos are made in order to get messages across to a large audience and to express certain emotions and feeling that an audience may not necessarily get just from listening to the music on its own.
Slide4Who are some famous music video directors?
Spike
Jonze directed the music videos for songs such as ‘Cannonball’, (The Breeders) ‘Wonderboy’ (Tenacious D) and ‘Flashing Lights’(Kanye West)Marc
Klasfeld directed the music videos for songs such as ‘Last Friday Night’, (Katy Perry) ‘In too Deep’ (Sum 41) and ‘A Thousand Miles’ (Vanessa Carlton)
Melina Matsoukas directed the music videos for songs such as ‘Green Light’, (Beyoncé) ‘Closer’ (Ne-Yo) and ‘Bleeding Love’ (Leona Lewis)
Slide5Why are these music video director’s videos so successful?
The most likely reason for these particular music video’s success is the high production value which enables the audience to experience new and interesting effects. Also, these videos are likely to have a well choreographed narrative that audiences can relate to, therefore making the video more popular.
Slide6How much money is spent on the average music video? Highest budget? Lowest budget?
According to research, an average, fairly low budget music video would cost a minimum of £50,000
.The music video with the highest budget of $7,000,000 is Michael Jackson ft. Janet Jackson’s ‘Scream’.The music video with
the lowest budget is Merchandise ‘s ‘Lies
Like These’ which was filmed in one take in a kebab shop at around midnight on a compact digital stills camera with a video setting.
Slide7Slide8How do audiences access music videos?
Audiences tend to access music videos through the internet and through TV channels that specialise in broadcasting music videos.
Examples of popular music video broadcasting internet sites and channels include:YouTubeVIVA
MTV