Lecture 11 Economics of Online Advertising - PowerPoint Presentation

Lecture 11 Economics of Online Advertising
Lecture 11 Economics of Online Advertising

Lecture 11 Economics of Online Advertising - Description


Lecture Plan HW 3 Required additional lecture readings HBS case Google Inc HBS industry note Paid Search Advertising Online Advertising Models Long Tail Real time bidding Online Advertising ID: 667365 Download Presentation

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data click google information click data information google ads clicks advertising cost fraud companies search pay based adwords adsense

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