PPT-Marketing: Providing Value to Customers

Chapter 13 Download this book for free at ttphdlhandlenet1091970961 Review What is the term for the contract between management and a union What are mediation and arbitration What are the tactics unions and management use to influence the other side. What You’ll Learn . . .. The . F. unctions of . M. arketing. Understand the Marketing Concept. Marketing Utilities. Define a Target Market. Understand how Markets are Segmented. Standard . 1 Day 1. (the academic perspective). Strategic Marketing: the traditional view. …is all about:. getting and keeping competitive advantage?. matching distinctive abilities to specialised customer needs?. the interplay of environment, goals and strategies?. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. 1.02B Explain the role of customer service as a component of selling relationships.. Distinguish . between customer service as a process and customer service as a function.. Customer . service in selling. Finding Customers – Getting Sales. Chris Walker BA MA MCIM. People Systems International & Venture Wales. Marketing & Sales. Background in Marketing and sales for multinationals – P & G, ExxonMobil, M & S and for SME’s in Wales. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. H. ave Your Attention). Ralph Swain. USFS Rocky Mountain Region. Wilderness & Rivers Program Manager. 303-275-5058. rswain@fs.fed.us. Background. Undergrad: Marketing and Economics. Masters: Natural Resource Management, Specialization in Wilderness. The 7 . Functions . of Marketing!. The Core of Marketing. The 7 Functions of marketing are the basis for all marketing activities. All marketing activities involve at least one of the functions. Financing. Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. Dr. Dawne Martin. MKTG 241. November 15, 2012. Admin. Things/Learning Objectives. Learning Objectives. Understand . t. he Cycle of Social Marketing. Describe why relationships are so important to success and how Web 2.0 can develop customer relationships. of professional . marketers. Over . 35,000 . members. Learning. Networking. Career development. www.cim.co.uk. The Chartered Institute of Marketing. Past career. Former employers: Beecham, Unilever. Prontaprint. Basic Marketing Concepts. . What . is marketing?. “. Everything you do to promote your business from. the moment you think of the product idea until . customers buy your products on a regular basis.. Definition . Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.. What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing.