Web Smart Switches DGS121028P DGS121020 DGS121028 DGS121052 DLink HQ Nov 2011 Outline Product Overview Product Briefing Advanced Hardware Design Technology Briefing Friendly User Interface ID: 153962
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Slide1
Sales Guide
Web Smart Switches DGS-1210-28PDGS-1210-20DGS-1210-28DGS-1210-52
D-Link HQ, Nov 2011Slide2
OutlineProduct OverviewProduct BriefingAdvanced Hardware DesignTechnology BriefingFriendly User InterfaceD-Link Gigabit Smart Switch PortfolioDGS-1210-28P v.s DGS-1224TP
DGS-1210-20/28/52 v.s DGS-1210-16/24/48Target MarketProduct Application GuideCompetitive Comparison & AnalysisCompetitor AnalysisKey ComparisonArt of WarSlide3
Gigabit Ethernet Web Smart Switches ModelDGS-1210-28P
DGS-1210-20DGS-1210-28DGS-1210-52
Product Image
Port
24
10/100/1000BASE-T
PoE
+ 4 SFP16 10/100/1000BASE-T + 4 SFP24 10/100/1000BASE-T + 4 SFP48 10/100/1000BASE-T + 4 100/1000 SFPPredecessorDGS-1224TPDGS-1210-16DGS-1210-24DGS-1210-48
DGS-1210-20/28/52 offer 4 more Gigabit ports compared to current models.DGS-1210-28P is the latest Gigabit PoE Web Smart switch, offering 24 PoE ports and 4 SFP ports, compliant to IEEE 802.3at1 and af.IEEE 802.3az EEE (Energy Efficiency Ethernet) compliance. In addition, D-Link GreenTM 3.0 technology allows different steps of power saving based on user-defined time profiles.Providing a painless migration from IPv4 to IPv6 services and helping customers to protect the investments.2Allowing a variety of management and security functions and with straightforward user interface.
1
Port 1-42 Support in Q4/2012
Product Overview- Product BriefingSlide4
Management
Security
QoS and Voice / Data Integration
Advanced Features
Intuitive Web-based GUI
Up to 10 Web GUI languages
Compact CLI
Support D-View 6.0SmartConsole UtilitySNMPCable DiagnosticsD-Link Safeguard EngineAccess Control List based on MAC and IP addressSmart BindingARP Spoofing PreventionDHCP Server ScreeningLoopback DetectionDifferentiated Service Code Point (DSCP)/802.1p QoSAuto Voice VLANAuto Surveillance VLANAsymmetric VLANTraffic SegmentationIPv6 Management*IPv4/v6 dual stack*IPv6 ready logo phase II*D-Link Green 3.0IEEE 802.3az EEEIGMP Snooping to optimize multicast trafficDelivering efficient, secure and scalable network without complexity
Product Overview- Product Briefing
* Support in Q4/2012Slide5
More Ports:DGS-1210-28P/20/28/52 offer 4 dedicated 1000SX/LX ports instead of the 4 combo 1000Base-T/SFP ports on current models, and gives more switching capability.IEEE 802.3at/ af:DGS-1210-28P is a great choice to fit in the environment where high power PDs and standard PDs are both installed.Smart Fan Design :DGS-1210-28P and DGS-1210-52 come with a thermal sensor that can detect the change of environmental temperature and react accordingly. Hence, it utilizes fan’s lifetime and system reliability.
Product Overview- Advanced Hardware DesignSlide6
D-Link Green 3.0:D-Link provides more Green technology to save your money.Power saving by Time-based PoE: PoE ports can be turned on/off by port or system through schedulePower saving by LED Shut-Off: Powered LEDs can be turned on/off by port or system through schedulePower saving by Port Shut-Off: Each port on the system can be turned on/off by schedule.Power saving by Port Standby: Each port on the system enters sleep state by schedule.Power saving by System Hibernation: System enters hibernation by schedule. In this mode, switches get most power-saving figures since main chipsets (both MAC and PHY) are disabled for all ports, and energy required to power the CPU is minimal.
IEEE 802.3az EEEPower saving by Link Status.Power saving by Cable Length.Product Overview- Technology BriefingNewSlide7
Product Overview- Technology Briefing08:00
20:0007:59Time
Web Smart
DGS-1210
Web Smart
DGS-1210
PC
PCIP PhoneIP PhonePC
Time ProfileNon-Working Hours20:01 ~ 07:59
D-Link Green 3.0:
Power saving by
LED Shut-Off Power saving by Port Shut-Off Power saving by System HibernationPower saving by Port Standby
●
●
●
●
●
●
LED shut-off when MIS staff is off
PC
Ports enter sleep state when no traffic in 10 minutes, and wake up by any packet
Time Profile
Working Hours
08:00 ~ 20:00
Z
Z
Z
Each port can be turned off
Switch enters hibernation state after working hours for max. power saving
By enabling D-Link Port Standby Mode, power can be saved even connecting to non-EEE devices.Slide8
D-Link Green 3.0Users can finish all power saving configurations in one page.Product Overview- Technology BriefingSlide9
Power Saving Standard: IEEE 802.3az EEE
- Reduce power consumption during idle1 periods. EEE is active at below modes:100Base-TX (Full Duplex)
1000Base-T
10GBase-T
Note: EEE is Not active on
fiber
ports.
EEE Low Power StateActiveIdleActiveMax. PowerMax. PowerMax. Power1 Idle: No data traffic over the Ethernet link2 Average power saving % of DGS-1500 and DGS-1210 series. Estimated ~40%2 power saving on EEE-capable Web Smart Switch.Product Overview- Technology BriefingSlide10
Product Overview- Technology BriefingIPv6 Technology1:Supporting the latest IPv6 technology, the switches need not be replaced when upgrading to the latest Internet Protocol standard.IPv6 Ready Core logo phase II certificationIPv6 Management Support web, SNMP, telnet, SSL, SNTP, Syslog, TFTPv6 clientACL based on MAC and IPv4/IPv6 addressSupports IPv4/v6 dual stack, DHCPv6 client, ICMPv6 and IPv6 Neighbor Discovery.
1 Support in Q4/2012Slide11
Security:Smart Binding :The Smart Binding can discover hosts in the network so that IT staffs can set IP-MAC-Port binding entry at one click, which filter unauthorized accesses easily. The Black List and White List allows for at-a-glance management. Access Control List (ACL):Restricts certain users within designated areas of the network and mitigate malicious traffic in the networkDHCP Server Screening:Accept legal DHCP server on specific portsARP Spoofing Prevention:Protect the network from being cut off by hackers using faked ARP.Loopback Detection
:Shut down the affected port or VLAN to prevent packet storm from overwhelming the whole network.Product Overview- Technology BriefingSlide12
ACL & DHCP Server Screening:ACL to permit or deny traffic based on MAC and/or IP addresses. DHCP Server Screening to filter rogue DHCP server from user ports to prevent unauthorized IP address assignment.
Trusted DHCP Server
Rogue
DHCP Server
PC1
PC2
I’m DHCP Server
Sorry, you’re illegalDHCP Server PacketTrusted DHCP assignment PacketDHCP Server ScreeningProduct Overview- Technology BriefingSlide13
ARP Spoofing Prevention:ARP Spoofing Prevention is to prevent the network from being cut off or eavesdropped by hackers who use faked ARP to pretend to be PCs, Servers and gateways. IP MAC Port R r 26 A a 2 B b 12 C c 16…
…
•
Router
•
IP: R
•
MAC: r• PC-A• IP: A• MAC: a• PC-B• IP: B• MAC: b• PC-C• IP: C• MAC: cI’m PC-A Faked ARP- IP: A- MAC: cI’m RouterYou’re not PC-AYou’re not RouterARP Snooping PreventionProduct Overview- Technology BriefingFaked ARP- IP: R - MAC: cSlide14
Loopback Detection:
LBD is used for detecting loops at a network port and automatically shut down and recover that port without people intervention1. Port-based LBD
Port shut down, no traffic is allowed
2.
VLAN-based LBD
Block the traffic from the loop happening
VLAN without shutting down the trunking port V1V1PC1PC2V2
V2
Legacy Switch
Web Smart
Web Smart
Loop
Loop
Product Overview
-
Technology BriefingSlide15
Finance department
(VLAN 1)NAS (VLAN 3)
R&D department
(VLAN 2)
Mail/Portal/FTP Server
(VLAN3)
VLAN 1
VLAN 2VLAN 3 (Shared VLAN)Asymmetric VLAN:Enable Asymmetric VLAN function to isolate each VLANs (1&2) to reduce the mutual impact and meanwhile still can access shared resources ( VLAN3) in intranet. Product Overview- Technology BriefingSlide16
Seamless Voice/Data Integration: Auto Voice VLAN: Eliminates the needs to configure VoIP devices and gives the highest priority to VoIP traffic automatically.
Auto Voice VLAN
PC1
Brand Predefined OUI
Cisco 00-03-6B
3Com 00-E0-BB
Avaya 00-09-61
…PC2RouterAutomatically detects VoIP devices by predefined or user defined MAC OUIBrand User Defined OUI D-Link 00-26-5A-C0-34-8B VoIP traffic from these devices will be in Voice VLAN automaticallyand given highest priority. Product Overview- Technology Briefing
D-LinkSlide17
Auto Surveillance VLAN:All network cameras are recognized and put in the Auto Surveillance VLAN automatically after the ASV feature is enabled.They capture video streams that are set to high priority when recording to the NVR or the VMS server.You will get smooth video stream when performing local live view and playback on the NVR or the VMS server.
Web Smart Switch
Web Smart Switch
Product Overview
-
Technology BriefingSlide18
Auto Surveillance VLAN Video on YouTube:Introducing D-Link Auto Surveillance VLANhttp://www.youtube.com/watch?v=EOb4sZV74v4&feature=relatedDemo Video - D-Link Auto Surveillance VLANhttp://www.youtube.com/watch?v=t1pXxlW5olUD-Link Auto Surveillance VLAN Training - Scenario 1http://www.youtube.com/watch?v=IJtJpWUWV8c&feature=relatedD-Link Auto Surveillance VLAN Training - Training Overviewhttp://www.youtube.com/watch?v=20CyH3oFd8c&feature=related
Product Overview- Technology BriefingSlide19
A Variety of Management Tools:Easy-to-use web GUISNMP and compact CLIIntuitive SmartConsole Utility10 languages of GUIEnglishTraditional ChineseSimplified Chinese
GermanSpanishFrenchItalianJapanesePortugueseRussianProduct Overview- Friendly User InterfaceSlide20
Pre-defined netmask setting. (1)Clear and simple wizard style with step by step setting. (2)Product Overview- Friendly User Interface
122NewSlide21
One Click Setting: - To set up IMPB entries, simply click on “Search” to find out all connected devices, and then select to bind. Or enter a arrange of IP addresses or VLAN ID for a precise scan.Product Overview- Friendly User Interface
NewSlide22
Convergence:- Check at a glance. Show “port list” (ex:1-5) instead of single port (1,2,3,4,5)Product Overview- Friendly User Interface
NewOldSlide23
Click to select:- A pre-defined pull-down menu for ACL service type for quick configuration. Product Overview- Friendly User Interface
NewNewSlide24
EasySmart Switch
Feature
SmartPro Switch
P r
i
c e
DGS-1100 Series
DGS-1500 Series1Web/Compact CLI/SNMP/D-view2Better Security3PoE modelsIPv6 Support24Product Overview- D-Link Gigabit Smart Switch Portfolio1
Web/Compact CLI/SNMP/D-View2
Static Route
3
Big PoE Budget4
IPv6 Support
1
Virtual Stacking (SIM)
DGS-1210 Series
Web Smart Switch
1
Very Cost-effective
2
VLAN requirement
3
Basic Management
4
Basic Security
1
Support in Q2/2012
2
Support in Q4/2012
5Slide25
FunctionsDGS-1210-28P
DGS-1224TPIEEE 802.3at /af PoE portIEEE 802.3af PoE port4
20
0
24
Power Budget
185 Watts
180 WattsMAC Address16K8KVLAN256256Voice VLANYesNoAuto Surveillance VLANYesNoTraffic Segmentation
YesNo
IEEE 802.3ad Link Aggregation
YesNo
IPv6 Management/Ready LogoYes*No
Loopback Detection
Yes (v4.03)
Yes(v2.0)
ARP Spoofing Prevention
Yes
No
Power Saving
-D-Link Green 1.0 (by Cable length, link down)
Yes
Yes
-D-Link Green 3.0 (By LED Shut-off, Port Shut down, Port Standby, System hibernation)
Yes
No
IEEE 802.3az EEE
Yes
No
MSRP
$899
$899
Product Overview
-
DGS-1210-28P comparing to DGS-1224TP
* Support in Q4/2012Slide26
Product Overview
- DGS-1210-20/28/52 comparing to DGS-1210- 16/24/481 Support Port list ACL* Support in Q4/2012
Functions
DGS-1210-20/28/52
DGS-1210-16/24/48
Port combination
16/24/48 10/100/1000Base-T+ 4 SFP ports12/20/44 10/100/1000Base-T+ 4 Combo of 10/100/1000Base-T and SFP portsSwitching Capacity40Gbps/ 56Gbps/ 104Gbps 32Gbps/ 48Gbps/ 96GbpsACL Rules2001/2001/450240/240/240Loopback DetectionYes (v4.03)Yes(v2.0)ARP Spoofing PreventionYes
YesSmart Binding
Yes
NoTraffic Segmentation
YesNoLLDP
Yes
No
LLDP-MED
Yes
No
IPv6 Management/Ready Logo
Yes*
No
Power Saving
-D-Link Green 1.0 (by Cable length and link status)
Yes
Yes
-D-Link Green 3.0 (By LED Shut-off, Port Shut down, Port Standby, and System hibernation)
Yes
No
IEEE 802.3az EEE
Yes
No
MSRP
$355/ $442/$808
$355/ $442/$808Slide27
Target MarketTarget MarketSMB:With easy-to-use switch interface and a variety of management options, DGS-1210 series is suitable for SMBs who have limited budget but require advanced features. Voice/IP Surveillance Ready Network:The Auto Voice VLAN and Auto Surveillance VLAN features seamlessly integrate with voice/camera network in SMB/Enterprise, delivering high voice/video transmission quality in a designated VLAN.Slide28
Product Application Guide
- Example
Firewall
DFL-860E
SmartPro
DGS-1500
Web Smart
DGS-1210
Web Smart
DGS-1210
Web Smart
DGS-1210
Web Server
E-Mail Server
FTP Server
IP Cam
IP Cam
IP Cam
IP Cam
PC
PC
IP Phone
IP Phone
PC
Access Control List
Smart Binding
DHCP Server Screen
Auto Surveillance VLAN
Green
Features
Auto Voice VLAN
ARP Spoofing Prevention
1G Fiber
1G Copper
IPv6Slide29
Source: Dell’Oro Group Ethernet Smart Web Managed Vendor Table in Mar 2011
Smart switches had a 22% annual growth rate on port shipment in 2010.D-Link ranks NO. 3 with 18.7% market share.Competitive Comparison & Analysis- Competitor Analysis
Vendor
2009
2010
HP (3Com, H3C)
34.8%
33.1%Netgear19.7%21.1%D-Link17.3%18.7%Top 3 total71.8%72.9%Slide30
Competitive Comparison & Analysis- Competitor Analysis- DGS-1210-28P
Features
Strength
Weakness
Only offer 12
PoE
ports Only have 100W power budget Only support 802.3af Only 8K MAC address No LBD No Auto Surveillance VLAN Less Security features No ACL only support 802.3af Only 4K MAC address Only 64 VLAN groups No Auto Surveillance VLAN No CLI/Telnet No Power Saving / EEE Less Security FeaturesNetgear GS724TPCisco SG200-26P IPv6 management IPv6 ACL Support MSTPPriceDGS-1210-28PSlide31
Competitive Comparison & Analysis- Competitor Analysis- DGS-1210-28
Features
Strength
Weakness
No LBD
No Auto Surveillance VLAN
No ACL Less Security features Only 4K MAC address No LBD No CLI/Telnet No IPv6 management No Auto Surveillance VLAN/ Voice VLAN No Cable Diagnostics No IMPB No Power Saving / EEE Less Security FeaturesNetgear GS724TCisco SG200-28Text-view config file MLD Snooping No Auto Surveillance VLAN No STP/RSTP/MSTP No IGMP Snooping No ACL No authentication No Port Security, Traffic Segmentation Less Power Saving No EEEHP 1810G-24G Dual image MSTP More CoS configuration TACACS+ Dual imageMSRP
DGS-1210-28
Only 8K MAC address No Asymmetric VLAN No ACL Less Security Features No LLDP/ LLDP-MED No Power Saving / EEE
Dell 2824 Support GVRP No Auto Surveillance VLAN/ Voice VLAN No STP/RSTP/MSTP No IGMP Snooping No ACL Less security functions No LLDP/ LLDP-MED
Less Power Saving No EEE
TP-Link
TL-SG2224WEB
Only 8K MAC address
No Auto Surveillance VLAN
No RMON
No CLI
Huawei S1728GWR-4P
MSTPSlide32
CategoryFeature
D-Link DGS-1210-28/28PNetgearGS724T/ 24TPCisco
SG200-26/26P
PoE
PoE ports
24
24
12Power budget185 watts192 watts100 wattsMAC AddressMAC Address table16K4K8KL2 FeaturesVLAN group25664256Loopback Detection
YesNo
No
Spanning TreeSTP/RSTP
STP/RSTP/MSTPSTP/RSTPAuto Surveillance VLAN
Yes
No
No
Security
IP-MAC-Port Binding
Yes
No
No
ARP Spoofing Prevention
Yes
No
No
DHCP Server Screening
Yes
No
No
Management
CLI/Telnet
Yes
No
No
Trusted Host
Yes
No
No
ACL
MAC/IP based ACL
Yes
Yes
No
Power Saving
Power Saving and EEE
Yes
No
Yes
IPv6
Management
Yes*
No
Yes
MSRP
$442/ $899
$415/ $850
$446/ $762
*IPv6 management will be supported in Q4 2012
Please refer to the Competitive Analysis file for details
Competitive Comparison & Analysis
- Key Comparison
WINSlide33
Art of WarMyth:Why DGS-1210 switches need the additional 4 ports?Truth:Cisco SG200 series offer extra 2 combo ports.Netgear GS748T and HP v1810-48 offers maximum 4 fiber ports.Counterplot:DGS-1210-20/28/52/28P give 4 more Gigabit ports at the same price.It is trend to offer more switching capability for the rising demands of connecting to the Internet through a variety of devices.Competitor’s new models also offer additional uplink ports.
Competitor Comparison & Analysis- Art of WarSlide34
Art of WarMyth:D-Link does not have 48-port Gigabit PoE Smart Switch. Cisco has SG200-26P and SG200-50P PoE switch with competitive prices.Truth:Cisco SG200-26P offers only 12 PoE ports with 100Watts power budget, and SG200-50P offers 24 PoE ports with 180 watts power budget. Counterplot:
DGS-1210-28P provides 24 PoE ports with 185 watts power budget, which offers more flexibility for powered device installation.For SMB customers who have budget limitation, a 24-ports Gigabit PoE model is sufficient in terms of functionality and price.Competitor Comparison & Analysis
- Art of WarSlide35
Art of WarMyth:DGS-1210 switches are not competitive when comparing to Cisco SG300 series and Netgear GS700TS series?Truth:With Static Route and Virtual Stacking, DGS-1500 switches are the right match to compete against SG300 and GS700TS switches. Counterplot:DGS-1500 series support Static Route and can virtually cluster 32 units and be managed through one IP address.
Competitor Comparison & Analysis- Art of War