PPT-1 Starbucks

HR Management Presented by Hollie Rachael Shelby Starbucks History The company was started by Gorden Bowker Jerry Baldwin and Zev Siegl the first store opened in 1971 The first name was Starbucks Coffee Tea and Spices Later the name was changed to the . CUSTOMER BEHAVIOR AND E-MARKETING.. 6: . Consumer Buying Behavior. 7: . Business Markets and Buying Behavior. 8: . Reaching Global Markets. 9: . Digital Marketing and Social Networking. Chapter 6. Consumer Buying Behavior. . STARBUCKS PROFILE. Founded:Seatle,Washington,1971. Founders: Jerry Baldwin. Gordon . Bowker. Zev . Siegi. Number of Locations:20,366 in 61 Countries. Products:. Whole bean coffee. Boxed tea. Made-to-order beverages. Presented by:. Jeffrey . Thone. Aldin. . Hadzic. David . Mccoy. Crystal Nguyen. COMPANY OVERVIEW. Starbucks is an international coffee and coffeehouse chain based in the United States. Starbucks is one of the largest coffeehouse company in the world with around 11,006 stores located in the US and more than 16,000 stores in 58 countries (early 2009). 701 705 703 702 707 699 704 698 697 708 706 700 BizID ID name city phone B1 r1 Starbucks 123MISSIONSTSTEST1 SANFRANCISCO 4155431510 B1 r2 Starbucks 123MISSIONST SANFRANCISCO 4155431510 B1 r3 Starbucks Bus 305. Suzanne Souva, Ricardo Contreras, Kristina Saich, Albert Brown, Annette Ortiz,Josh Kern. Agenda. Company Introduction. Mission Statement. Company Strategy. Company Timeline. Market Growth. Strengths/Weaknesses. Avimanyu Datta. Doctoral Candidate, College of Business. Washington State University. Philosophy. We’re not in the coffee business serving people…. We’re in the people business serving coffee.. How to fight back when a vendor takes control of your enterprise. Dr. Jim Webber. Professional Services Director, ThoughtWorks. Fundamental Premise. There are two things money cannot buy:. Love. (Lennon/McCartney). Jim Webber. http://. jim.webber.name. Roadmap. A little Swedish. Some home truths. About Web Services . and. the Web. Implementing Workflows. The Starbuck’s example. Q&A. Jag heter Jim und kommer du England. yan. . yi. Kathy. Lau hoi ling . joanne. Lau . yan. ling jenny. To Chin Pang Ben. Wong . wa. . chun. . ryan. Content. Retail sales mix by product type. Segmentation & Targeting. Sales Management Strategy. STARBUCKS Factores del macroentorno y microentorno de Macroentorno Pol íticos y legales ARTÍCULO 33 de la ley de protecci ón al consumidor . La considero ya que Starbucks importa Sean Pezzini. Jessica Rodriguez . Julianna Acosta. STARBUCKS PRODUCT LAUNCH. OBJECTIVES. . Analyze the . product, price, place, . and. promotion . in order to develop a launch plan schedule. . Thone. Aldin. . Hadzic. David . Mccoy. Crystal Nguyen. COMPANY OVERVIEW. Starbucks is an international coffee and coffeehouse chain based in the United States. Starbucks is one of the largest coffeehouse company in the world with around 11,006 stores located in the US and more than 16,000 stores in 58 countries (early 2009). g. :. Commu. n. icati. o. n –. . i. t. ’. s. . much. ea. s. ier. . s. aid. . t. h. an. . d. o. ne.. See. . t. he. . a. r. t. i. c. l. e. . be. l. o. w. .. Commun. i. cat. i. o. n. . - . Social Media Marketing. February 21. st. , 2017. Table of Content. Executive Summary. Primary and Secondary Target Audience. Venn Diagram. Personnas. Executive summary . Starbucks started as a single store in Seattle’s Pike Place Market back in 1971. Howard Schultz, Starbucks chairman and CEO, traveled to Italy and fell in love with the sense of community in the coffee houses there. He returned in 1987 to purchase Starbucks with the help of investors and grew it to be an international coffee phenomena. .