Media Mixed Campaign National Following the success of their recent health club campaign Mentholatum wanted to further promote their Deep Heat and Deep Freeze brands and drive trial of the product to an active audience ID: 629598
Download Presentation The PPT/PDF document "Environment: Health Club" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Environment:
Health Club
Media:
Mixed
Campaign: National
Following the success of their recent health club campaign, Mentholatum wanted to further promote their Deep Heat and Deep Freeze brands, and drive trial of the product, to an active audience.
The challenge
Deep Heat/Deep Freeze
Mentholatum
Ran a competition nationally in Pure Gym to win £500 amazon vouchers and a Tom
Tom Spark Watch. To enter, gym-goers had to attend 3 exercise classes and put a postcard, signed by a PT in the competition box. Standees and D6 screens were used to raise brand awareness and PT’s gave out deep heat samples to gym goers.
What we did
50,000 deep heat samples were trialed by gym-goers throughout the month long campaign.
The results