PPT-Lecture 9 Media Planning and TV ad costs

Lecture Plan HW2 Exam 1 Advertising and Media Planning Definitions Costs Upfront Market TV is still by far the largest Ad medium TV is still by far the largest Ad medium Largest US TV networks in millions . Advertising and IMC Media Planning. What are the steps in the media planning process?. What is the difference between reach and frequency?. How do you determine a media mix?. What role does cost play in selecting media?. Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. Submitted by Melanie Gilbert. Why Hold a Spay/Neuter Clinic?. Nationwide pet overpopulation problem. Millions of animals killed annually. Cats: 1 + 1 = 174,760. Dogs: 1 + 1 = 67,000. What is our Message?. 10 June 2015. Mike Muston. Material Considerations and the Development Plan. Section 38(6) of the 2004 Act. “If regard is to be had to the development plan for the purpose of any determination under the planning Acts the determination must be made in accordance with the plan unless material considerations indicate otherwise.”. Peter J. Stuckey. Overview. Introduction to 433-637. Motivation for constraint programming. Combinatorial optimization . problems . in the real world. Capturing the problem. Introduction to 433-637. Course Website. Advertising and IMC Media Planning. What are the steps in the media planning process?. What is the difference between reach and frequency?. How do you determine a media mix?. What role does cost play in selecting media?. IBMS Semester 6b Fall 2013. Mr. George Szanto. Lecture Topics Today. The coming of the Groundswell. Groundswell definition. Social CRM & Social Customer Engagement Management. Learning . Objectives. FCUFS. March 17, 2016 . Happy St. Patrick’s Day. Presented by. Mike McCormick, AIA. Associate Vice President. Capital Planning. & Development. Understanding the costs. What we Build. ~60%. How we Build. Luis Munuera, . Timon. . Dubbeling. , Simon Mueller. Context and aims. 1.2 billion without electricity access, 84 million less than last year. At current rates, it would take 50 years to get to get the number under 100 million.. Unit . 2. Miss Samuels. 12L3 Ctec Media. Learning Outcomes. 1: Understand and explain the factors that need to be considered during the planning of a media product.. 2: Be able to interpret client requirements and target audience considerations.. PI - Determine advertising reach of sport/event media. PI – Calculate media costs. Advertising Reach & Frequency. Reach and frequency are both quantitative measures of advertising – often used to determine costs of media. 3.08. Determine . ADVERTISING REACH . and MEDIA COSTS. ADVERTISING REACH. WHAT: . Number of . PEOPLE THAT ARE EXPOSED . to your message:. CALCULATION. . (%):. Divide the target audience exposed to an ad by the total target audience. Campaign Strategy. Objectives – What are your goals?. Targeting – Who are your best prospects?. Timing – When to market the product/service?. Geography – Where to concentrate your efforts?. Positioning – What’s your place relative to competition?. Chapter = 11. Wells Burnett says. “Media planning is a decision process regarding use of advertising time and space to assist in the achievement of marketing objectives”. Factors affecting Media planning.