PPT-How to Deconstruct a Media Message

All media messages TV shows newspapers movies advertisements etc are made or constructed by people One of the most important media literacy skills is deconstruction closely examining and taking apart media messages to understand how they work Deconstructing a media message can help us understand who created the message and who is intended to receive it It can reveal how the media maker put together the message using words images sounds design and other elements It can expose the point of view of media makers their values and their biases It can also uncover hidden meanings intended or unintended There is no one correct way to deconstruct a media message each of us interprets media differently based on our own knowledge beliefs experiences and values Just be prepared to explain your interpretation. This is the careful and close analysis of a piece of media looking beneath the surface the characters plot language etc to understand its deeper meanings Any piece of media a magazine ad a sitcom a conversation a feature film a TV commercial or w Organization. s. McGraw-Hill/Irwin. Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.. Communication at Zappos. Zappos CEO Tony Hsieh values open communication with staff, such as sending Twitter tweets, writing blogs, and having an office with no door.. …to take apart. …to tear. Then….. Construct. …to put together. …to build. First Step:. . . Pick your cardboard. .. . Robert Rauschenberg – Retrospective at the . Gagosian. Gallery in NY. Digestion. What does it mean to be “media literate?”. “To routinely ask the kinds of questions that will help you think critically about information presented in media (including the information from textbooks or the popular media used at home).” This also applies to information found on Internet websites. . …to take apart. …to tear. Then….. Construct. …to put together. …to build. First Step:. . . Pick your cardboard. .. . Robert Rauschenberg – Retrospective at the . Gagosian. Gallery in NY. . . Overview. This session will teach you to:. . Respond to media requests. Communicate your message in interviews. Help journalists write the story you want them to write. Foster relationships with the media. Images of Women . in the Media. By Jasmine Finnie. Ohio Domestic Violence Network. Objectives. Understand what media is and how we are influenced by it.. Recognize and deconstruct images of women in the media.. For Teens!. Sponsored by the National Council on Alcoholism and Other Drug Dependencies/Putnam. Summer/Fall 2014. What is Gambling?. Gambling can be defined as any activity ( e.g. a game of chance or skill) where an item of value is placed at risk in an attempt to gain something of greater value. Political Communications is the art and . s. cience of influencing public opinion for political purposes.. There are 4 basic rules for effective communications:. 1) Work for a candidate or cause you believe in.. Funding provided by: Ohio Department of Mental Health & Addiction Services . Presented by: Coalition For a Drug-Free Greater Cincinnati Local Coalition Development Manager/Communications Coordinator. WHAT IS MEDIA LITERACY?. It provides a framework to access, analyze, evaluate and create messages in a variety of forms.. It builds an understanding of the role of media in society, as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.. The media department. The Media Department is responsible for the following:. Planning and arrangement of advertising. Scheduling and buying advertisement time (Broadcast and Electronic Media). Space (Print Media). A spokesperson should:. Know your organization’s policies and your community. Understand the “big picture”. Stay within your scope of responsibilities. Be honest and open. Be empathetic. Reminders . What are “they” telling you?. Music. “Last Friday Night”. There's a stranger in my bed,. There's a pounding my head. Glitter all over the room. Pink flamingos in the pool. I smell like a minibar.