PPT-Marketing Activities

Business Management Objectives Explain the role of marketing in the economy Determine various applications of marketing research Explain marketing concepts and the elements of the marketing mix. What is Marketing?. 7 Functions of Marketing. Marketing Concept. Evolution. Marketing Mix. Benefits & Criticisms. Unit 1. Un. Official Marketing Definition. “Get the . right. product to the . right. GREEN MARKETING. According to the American Marketing Association . green marketing. is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.. Copyright 2010 by . Cengage. Learning Inc. All Rights Reserved . 1. What is Marketing?. What is Marketing?. A Philosophy. An Attitude . A Perspective. A Management Orientation. . A Set of Activities. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. The 7 functions of Marketing!. The Core of Marketing. The 7 Functions of marketing are the basis for all marketing activities. All marketing activities involve at least one of the functions. Financing. The 7 . Functions . of Marketing!. The Core of Marketing. The 7 Functions of marketing are the basis for all marketing activities. All marketing activities involve at least one of the functions. Financing. Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Chapter – . 1. . . INTRODUCTION. E-MARKETING . Marketing:. A comprehensive process that . involves every aspect of a business. from . designing its products. , . setting the pricing strategy. May . 2019. Some News. EdgeX. Recognition. “. EdgeX. Foundry, the vendor-neutral, operating system and hardware independent, open source, microservice, software edge computing platform, is a finalist for the “Best Edge Computing Solution & Achievements in IoT Integration” award for the IoT World Awards. The awards celebrate the success and outstanding contributors to the very best in the world of IoT”.. Nature . and Scope of Marketing. Nature of Marketing Management. It Combines the Fields of Marketing and Management. As the name implies, marketing management combines the fields of marketing and management. Marketing consists of discovering... Definition . of Domestic Marketing. Domestic Marketing refers to the marketing activities employed on a national scale. Marketing strategies were undertaken to cater customers of a small area, generally within the local limits of a country. It... Prof(Dr) B.L. . Verma. Professor. Department of Business Administration. UCCMS,MLSU,UDAIPUR. 1. Specification of Marketing Objectives:. Marketing . organisation. process begins with specification of general and marketing objectives. A manager must... BY. Dr. Olanipekun . ojo. . . BUS 409.. PROMOTIONAL MANAGEMENT.. .  .         . BUS 409 – Promotional Management by Ojo, O.J. is licensed under a .