Scores of Scores : What’s going on with the growing number of scores on YouTube PowerPoint Presentation, PPT

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MLA annual meeting, Orlando, Florida. February 24, 2017. Matt Ertz, University of Louisville. matthew.ertz@louisville.edu. Background. Scores of . Scores. Background. Began to appear around 2009. Many score channels decimated by copyright infringement. ID: 750507

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Scores of Scores : What’s going on with the growing number of scores on YouTube

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Scores of Scores : What’s going on with the growing number of scores on YouTube
MLA annual meeting, Orlando, Florida
February 24, 2017
Matt Ertz, University of Louisville
matthew.ertz@louisville.edu
BackgroundScores of Scores
BackgroundBegan to appear around 2009Many score channels decimated by copyright infringement
Primarily Classical and Romantic music
P
ublic domain scores -
Recordings under
copyright
Rights holders allow with ad revenueContemporary music scores began to appear around 2011Many prolific channels terminatedMichael NelsonJohn11inchp0lyph0nyXX
Scores of
Scores
Types of Channels : Baroque/Classical/RomanticGerubach
– joined in 2008 – 165 videos - average views: about 25K
ClassicalScores
– joined in 2009 – 23 videos - average views: about 958K
SheetMusicVideo
– joined in 2011 – 58 videos - average views: about 1K
Musicnetmaterials – joined in 2012 – 3,390 videos – average views: about 2KBartje Bartmans – joined 2014 – 551 videos – average views: about 1KThe Great Repertoire – joined in 2012 – 453 videos – average views: about 15K
Score’sAnimation
– joined in 2014 – 554 videos – average views: about 500
Ashish Xiangyi Kumar – joined in 2007 – 163 videos – average views: about 20K
Scores of Scores
Types of Channels : Baroque/Classical/RomanticScores of Scores
Types of Channels : Baroque/Classical/RomanticScores of Scores
Types of Channels : Early 20th Century
Thomas
Ligre
– joined in 2010 – 132 videos - average views: about 30K
Sihyeon
Choe – joined in 2012 – 183 videos - average views: about 5Kolla-vogala – joined in 2015 – 459 videos - average views: about 12KGeorge N. Gianopoulos – joined in 2007 – 585 videos – average views: about 2K
thenameisgsarci
– joined 2011 – 402 videos – average views: about 10KScores of Scores
Types of Channels : ContemporaryBelanna
– joined in 2012? – 782 videos - average views: about 2K*
Belanna111
Belanna999
Belanna000
Richard Markus
– joined in 2015 – 51 videos – re-uploaderMexican Scores – joined in 2015 – 25 videos - average views: about 300incipitsify – joined in 2012 – 365 videos – average views: about 2KScore Follower
– joined 2013 – 99 videos – average views: about 2K
Mediated Scores
– joined 2015 – 8 videos – average views: about 700Scores of Scores
Score FollowerBegun in 2013
Asked to take over
incipitsify
Became and organization (Score Follower)
Legal
Staff
501(c)3 non-profit status (2015)Scores of Scores
0
Score FollowerScores of Scores
1
Score Follower - 2016101 new videos by 63 composers (≈500 total)Follow My Score Commissioning Project
Indiegogo
S
creened by an internationally renowned panel and ensemble (Dal
niente
)
Likes campaignCosta Rican composer Julio Zúñiga (b.1987)3 Featured composersClaus-Steffen Mahnkopf (Sikorski)Panayiotis Kokoras (self-published)
Beat
Furrer
(Bärenreiter)1 new channel (Mediated Scores)Continue to establish new relationships with composers and publishers
Scores of
Scores
2
Score Follower - Analytics1.8 million Views ; 4.6 million minutesPrimarily viewed males (86%) ages 18-34 (69%)
Views primarily from US, Germany, UK, Italy, Japan and France
Views on YouTube page & mobile apps (94%) – Embedded videos (6%)
10,000+ subscribers
Videos in playlists:
≈
15,250Shares: 7,700Scores of Scores
3
Score Follower - StaffMaintain a staff of 14 people4 Directors
Video production
Curation
Communications
Web design
Grants
Non-profitMusician Rep. Social networking5 Staff video productionCurationMediated Scores
Imaginary Concert Series
2 Musicologists
GrantsResearch
Interviews
Legal
Scores of
Scores
4
Score Follower - ProcessSoftware: Photoshop, FinalCut, Adobe PremiereDiscover new music
and composers (Most
time-consuming)
Extract PDF scores into individual PDFs
(
≈3 min.)
Convert to PNG (automated) Cropping (≈15 min.)Import media to video editing software (≈10 min.)Line up images with corresponding audio (≈30 min.-1 hr.)
Upload to YouTube and backup in Dropbox (
≈20 min.)
Composer reviewSocial networks- Total time video production (≈2 hr.)
- Depends on length, difficulty, formatting issues
Scores of
Scores
5
Score Follower - RelationshipsComposersChaya Czernowin
Jason
Eckardt
Moritz Eggert
Publishers
Sikorski
BärenreiterRai TradeCarl FischerSchottSelf-published
Record Labels/Ensembles
Kairos
Dal
Niente
Contemporary Music Community
Academic
Non-academic
Young composers
Rite of passage
I never would have…
Scores of
Scores
6
Score Follower - FutureFollow My Score 2017Featured composers
Blog
Index
“Building a community of musicians”
Promotion/Curation
Expand the diversity of content
Older music“Mainstream” contemporarySubscription to exclusive content????Mobile app
Scores of
Scores
7
Final ThoughtsFree and legal resourcewww.scorefollower.com
Could this change the way new
m
usic is disseminated?
Could this be a way to keep contemporary music in “print” longer?
Could this change the way contemporary music is perceived?
How can we help?Unprecedented
Scores of
Scores
8
ReferencesEggert, Moritz. “An Intervew with Dan Tramte : Creator of Score Follower Channel on YouTube.” Bad Blog of Musick : das bedeutendste Blog zur
zeitgenossischen
Musikkultur
,
July 1, 2015. Accessed January 24, 2017, http://blogs.nmz.de/badblog/2015/07/01/11976/. Lewanski, Michael. “Why Cat Videos Are Awesome: New Music, Score Follower, and YouTube.” Ensemble Dal Niente, September 10, 2015. Accessed January 24, 2017, http://www.dalniente.com/news/2015/9/10. Rutherford-Johnson, Tim. “Interview with Score Follower’s Dan Tramte.” Score Follower, [2015]. Accessed January 25, 2017, http://scorefollower.com/about/.----. “Technology: Making New Music Visible.” The Amati Magazine, November 9, 2015.
Accessed February 1, 2017,
http://www.amati.com/magazine/107-instrument-articles/technology-making-new-music-visible
/. Score Follower. “Follow My Score! 2016 Commissioning Project.” Indiegogo, [2016]. Accessed January 23, 2017, https://www.indiegogo.com/projects/follow-my-score-2016-commissioning-project#/
.
Scores of
Scores