Baby Boomers Research Products Online But Then Head to the Store To Purchase

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Baby Boomers Research Products Online But Then Head to the Store To Purchase




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Baby Boomers Research Products Online But Then Head to the Store To Purchase

Source: Research products online= 2016 Synchrony Financial; Where shopping occurs=Timetrade State of Retail: Baby Boomers 2015

online

on my phone

in the store

In general, if the item you want is available online and in a nearby store, do you prefer shopping in a store, online or on your phone?

A55-64

Enjoy shopping in store as 89% like to ‘touch and feel’ products

Have researched a product online in past

3 months: % Comp


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