PPT-Analysis of Online Travel/Tourism Market and Purchase Behavior

Lauren Orians Marketing Departmental Honors Project Wright State University 532012   Overview Introduction Literature Review Background of TravelTourism Industry and Evolution into Online Methods. Katija Vojvodić. University of Dubrovnik. Department of Economics and Business Economics. ToSEE - Tourism in South East Europe . 3rd International Scientific Conference . Sustainable Tourism, Economic Development. A service Marketing Perspective. Tourism industry and Its Characteristics. Marketing in tourism and hospitality. As the production and consumption experiences are inseparable, it is impossible to sample a tourism service before purchase.. Overview. Understand tourist motivations and preferences. Understand the role food plays in the tourist experience. Compare . food tourist types by food interests and activity levels . Evaluate food and farm tourism promotional options. Accommodation . Whether you are interested in starting a quaint family-run hotel or a remote wilderness lodge, the accommodation sector is full of possibility. Since 2012, the accommodation sector has seen an increase in its contribution to the Canadian Gross Domestic Product and a rise in employment (Statistics Canada).. The Tourism Industry provides hotels, restaurants, entertainment, etc., for those who are traveling. This industry caters to the tourist.. Tourist. : people who travel or visits a place for pleasure. Tourist usually sightsee and stay in hotels.. Felipe Tetelboin. Sr. Account Exec. - Ftetelboin@Expedia.com. 2. Expedia, Inc. spent . $4.4B . marketing to your target audiences*. Expedia Media Solutions Global Brand Network. *Expedia Inc. 2016 marketing spend . Prepared by Foresight Factory for VisitEngland. PART 1: A CHANGING LANDSCAPE. What are the structural changes that will define the travel journey in the next 5-10 years and how will they impact your tourism offering?. Tourist. : . people traveling . to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other . purposes. Passport. : . passport use goes back to 12th Century . You Don’t Have to Stay Home!. Robert R Robins, Mark Gleason . & Paul Stansbie. Department of Hospitality & Tourism Management. Defining Adventure Tourism. Adventure Tourism is “physically bracing, adrenalin-driven, somewhat risky, with moments of exhilaration punctuated by many opportunities to assess and reassess what has been done or accomplished.”. biggest revenue generators. Tourism represents approximately 33% of the world’s exports (revenue generation) . For small countries it can represent almost 3/4ths of their yearly national income. In 2007, 898 million people travelled internationally. Intro. The hospitality and tourism industry has probably been the most affected industry by the Internet.. The . industry depends on the distribution of information about its products and services.. Hospitality . . Role of Tourism Organizations. . SADEKE SMITH. COLBOURNE COLLEGE . Content. Names and abbreviations of various tourism organizations. Role and structure of local, regional and international organizations: WTO, WTTC, CTO, IATA, ASTA, CHA, etc.. Search and reservation online engine for all types of travel products. . Who is . Veltravel. ?. Romanian Online Travel Agency, with highly performant online search and booking engine. Travel Tidbit. What is the #1 Tourist attraction in the world?. Customers vs Consumers. Customers. = buy the . product. Consumers. = use the product. Target market. Focusing all marketing mix decisions on the specific group of people you want to...