Presented by Gadhamsetty Ramesh 1 Agenda About YouTube Founders Facts YouTube Marketing Best Practices of YouTube Marketing YouTube Insight 2 WHAT IS YOUTUBE YouTube is an internet ID: 546634
Download Presentation The PPT/PDF document "Best Practices of YouTube Marketing" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Best Practices of YouTube Marketing
Presented by Gadhamsetty Ramesh
1Slide2
Agenda
About YouTubeFoundersFactsYouTube Marketing
Best Practices of YouTube Marketing
YouTube Insight
2Slide3
WHAT IS YOUTUBE ?
YouTube is an internet website
that
specializes
in publishing user-posted video clips. As of
early
2007 YouTube is one of the top ten most popular websites on the internet.
3Slide4
Founders
Chad Hurley
Co-founder and CEO of YouTube
Steve Chen
Job Co-founder and CTO of YouTube
Jawed
Karim
Co-founder
4Slide5
facts
YouTube domain : 14th Feb, 200570% of YouTube’s traffic comes from outside the U.SAverage person spends 15 minutes a day on YouTubeThe first video was posted by Jawed
Karim
on April 23
rd
. 2005. “Me at Zoo”Lady Gaga’s “Bad Romance” the most popular video on YouTube, has been viewed 250 million times.http://www.onlineschools.org/blog/youtube/
5Slide6
YouTube Marketing
Best Marketing toolNo restrictionsCommentsMore diverse your products & services, the more customer you have
Reach every oneSlide7
Best practices
Create and Customize Your Own ChannelUpload all videos
Promote Your Video
Leave Video Responses
Create Short Form Viral Content
AnnotationsSlide8
1. Create and Customize Your Own Channel
Organize videosAdvantages of having YouTube channel
Ability to arrange all in a single location with YouTube URL
Linking to your website URL
Chance of creating playlists
8Slide9
Customizing FeaturesBulletin
SettingsTheme & ColorModulesTipVideo and Playlists
9
1. Create
and Customize Your Own
Channel cont..Slide10
2. Upload all videos
Open all videos to YouTubeProvide Searchable titlesDescriptions
Tags
Keep videos up to date
Keep content fresh with regular updates
10Slide11
3. Promote Your Video
YouTube provides number of self-promotion opportunities
Embed your videos in your blog
Email your YouTube link
Write an article about your video and post it to article directories and forums
Post your video to LinkedIn, Facebook, Twitter and your other social networks11Slide12
4. Leave video Responses
Leave video response to another user’s clipThe videos can be of previously downloaded, uploaded there and then, or direct from your webcam
12
Important things to remember
Keep it relevant
Choose your target video well
Strike at the right timeSlide13
5. Create Short Form Viral Content
Attractive, InformativeVideos of 5 minutes or lessIf video size is large do segments
13Slide14
6. Annotation
Video Annotations is a new way for you to add interactive commentary to your videos
!
Types of Annotations
Speech Bubbles
NotesSpotlightEntire Annotation partUse Annotation:For background informationFor creating storiesFor linking to other videos
14Slide15
Top 5 youtube videos of 2010
The Bed Intruder song
(
http://www.youtube.com/watch?v=hMtZfW2z9dw&feature=player_embedded
)
TIK TOK KESHA Parody (http://www.youtube.com/watch?v=d7n8GqewJ2M&feature=player_embedded )
Greyson
Chance Singing Paparazzi-
Lady Gaga (http://www.youtube.com/watch?v=bxDlC7YV5is&feature=player_embedded )Annoying Orange Wazzup ( http://www.youtube.com/watch?v=cL_qGMfbtAk&feature=player_embedded)
Old Spice | The Man Your Man Could Smell Like
(
http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_embedded
)Slide16
YouTube Insight
YouTube’s analytics and reporting tool Features
Number of views/relative popularity over an interactive timeline
Information on how people came to discover your video
Demographic information of those watching your videos
How the community is engaging with your videoRelative audience attention as they watch your video
16Slide17
YouTube in Action
View & Popularity
17Slide18
YouTube in Action
Where did my Views come from?
18Slide19
YouTube in Action
Who is watching my Videos?
19Slide20
YouTube in Action
CommunityTrack no. of ratings, comments or favorites within a period per viewTrack from which the country the Viewers are.
20Slide21
21