41K - views

Best Practices of YouTube Marketing

Presented by . Gadhamsetty. Ramesh. 1. Agenda. About YouTube. Founders. Facts. YouTube Marketing. Best Practices of YouTube Marketing. YouTube Insight. 2. WHAT IS YOUTUBE ?. YouTube . is. an . internet.

Embed :
Presentation Download Link

Download Presentation - The PPT/PDF document "Best Practices of YouTube Marketing" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Best Practices of YouTube Marketing






Presentation on theme: "Best Practices of YouTube Marketing"— Presentation transcript:

Slide1

Best Practices of YouTube Marketing

Presented by Gadhamsetty Ramesh

1Slide2

Agenda

About YouTubeFoundersFactsYouTube Marketing

Best Practices of YouTube Marketing

YouTube Insight

2Slide3

WHAT IS YOUTUBE ?

YouTube is an internet website

that

specializes

in publishing user-posted video clips. As of

early

2007 YouTube is one of the top ten most popular websites on the internet.

3Slide4

Founders

Chad Hurley

Co-founder and CEO of YouTube

Steve Chen

Job Co-founder and CTO of YouTube

Jawed

Karim

Co-founder

4Slide5

facts

YouTube domain : 14th Feb, 200570% of YouTube’s traffic comes from outside the U.SAverage person spends 15 minutes a day on YouTubeThe first video was posted by Jawed

Karim

on April 23

rd

. 2005. “Me at Zoo”Lady Gaga’s “Bad Romance” the most popular video on YouTube, has been viewed 250 million times.http://www.onlineschools.org/blog/youtube/

5Slide6

YouTube Marketing

Best Marketing toolNo restrictionsCommentsMore diverse your products & services, the more customer you have

Reach every oneSlide7

Best practices

Create and Customize Your Own ChannelUpload all videos

Promote Your Video

Leave Video Responses

Create Short Form Viral Content

AnnotationsSlide8

1. Create and Customize Your Own Channel

Organize videosAdvantages of having YouTube channel

Ability to arrange all in a single location with YouTube URL

Linking to your website URL

Chance of creating playlists

8Slide9

Customizing FeaturesBulletin

SettingsTheme & ColorModulesTipVideo and Playlists

9

1. Create

and Customize Your Own

Channel cont..Slide10

2. Upload all videos

Open all videos to YouTubeProvide Searchable titlesDescriptions

Tags

Keep videos up to date

Keep content fresh with regular updates

10Slide11

3. Promote Your Video

YouTube provides number of self-promotion opportunities

Embed your videos in your blog

Email your YouTube link

Write an article about your video and post it to article directories and forums

Post your video to LinkedIn, Facebook, Twitter and your other social networks11Slide12

4. Leave video Responses

Leave video response to another user’s clipThe videos can be of previously downloaded, uploaded there and then, or direct from your webcam

12

Important things to remember

Keep it relevant

Choose your target video well

Strike at the right timeSlide13

5. Create Short Form Viral Content

Attractive, InformativeVideos of 5 minutes or lessIf video size is large do segments

13Slide14

6. Annotation

Video Annotations is a new way for you to add interactive commentary to your videos

!

Types of Annotations

Speech Bubbles

NotesSpotlightEntire Annotation partUse Annotation:For background informationFor creating storiesFor linking to other videos

14Slide15

Top 5 youtube videos of 2010

The Bed Intruder song

(

http://www.youtube.com/watch?v=hMtZfW2z9dw&feature=player_embedded

)

TIK TOK KESHA Parody (http://www.youtube.com/watch?v=d7n8GqewJ2M&feature=player_embedded )

Greyson

Chance Singing Paparazzi- 

Lady Gaga (http://www.youtube.com/watch?v=bxDlC7YV5is&feature=player_embedded )Annoying Orange Wazzup ( http://www.youtube.com/watch?v=cL_qGMfbtAk&feature=player_embedded)

Old Spice | The Man Your Man Could Smell Like

(

http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_embedded

)Slide16

YouTube Insight

YouTube’s analytics and reporting tool Features

Number of views/relative popularity over an interactive timeline

Information on how people came to discover your video

Demographic information of those watching your videos

How the community is engaging with your videoRelative audience attention as they watch your video

16Slide17

YouTube in Action

View & Popularity

17Slide18

YouTube in Action

Where did my Views come from?

18Slide19

YouTube in Action

Who is watching my Videos?

19Slide20

YouTube in Action

CommunityTrack no. of ratings, comments or favorites within a period per viewTrack from which the country the Viewers are.

20Slide21

21