INTRODUCTION – FITNESS DADA

INTRODUCTION – FITNESS DADA INTRODUCTION – FITNESS DADA - Start

2015-09-16 32K 32 0 0

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ONE STOP HEALTH & FITNESS SHOP. www.FitnessDada.com. is a web portal with an aim to provide support and guidance to people of all ages who have interest in exercise with a key focus on bodybuilding, sports- nutrition, wellness and performance. We are using this platform to build a vast and mea.... ID: 130061 Download Presentation

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INTRODUCTION – FITNESS DADA




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INTRODUCTION – FITNESS DADA

ONE STOP HEALTH & FITNESS SHOP

www.FitnessDada.com is a web portal with an aim to provide support and guidance to people of all ages who have interest in exercise with a key focus on bodybuilding, sports- nutrition, wellness and performance. We are using this platform to build a vast and meaningful network for the health needs we have every day. When we grow up, we want to be the country's maiden health network.FITNESSDADA OverviewFitness dada was founded by a team of fitness enthusiasts. Started as an online portal, our company branched into distributions and sales and is now the exclusive representative in India of world-renowned supplement brands.FITNESSDADA Services Online Supplement Store Fitness Station Health Fuel – Blog Recruitment Cell – Jobs Bodybuilding & Sports Events

Community Health & Fitness Search Information Buy & Sell Advertise with usCalculator – BMI, BMR etc.

Website : WWW.FITNESSDADA.COM

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Vision & Mission - FITNESSDADA

Our Vision, www.FitnessDada.com is to be India’s most customer centric company; to build a place where people can come to find and discover virtually fitness and health products they want to buy online. With Fitness Dada, we Endeavour to build that same destination in India by giving customers more of what they want – low prices, vast selection, fast and reliable delivery, and a trusted and convenient experience – and provide sellers a world-class e-commerce platform.We are committed to ensure 100% Purchase Protection for your shopping done on FitnessDada.com so that you can benefit from a safe and secure online ordering experience, convenient electronic payments and cash on delivery, easy returns, Fitness Dada customers service with 24x7 support, and a globally recognized and comprehensive purchase protection provided by Fitness Dada Guarantee. 

Website : WWW.FITNESSDADA.COM

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We Offers - FITNESSDADA

Products – Online Supplement Store

Bodybuilding Supplements

Herbal Products

Fitness Books

Fitness Equipments

Fitness Accessories

Bodybuilding Products : Whey Protein, pre workout etc.

Himalaya, Forever, kyani, Amway, Vestige, DXN etc.

Bodybuilding, weight training, health and fitness books etc.

Push up bars, weight accessories , cardio vascular eqp. etc.

Gym gloves, wrist wraps, gym belts, bottles & shakers etc.

Website : WWW.FITNESSDADA.COM

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We Offers - FITNESSDADA

Key Features

Fitness Station

Health Fuel - Blog

Community

Fitness & Sports Info

Health Calculator

Relief Fund Society

Health Information: fitness chart, exercises, contests, etc.

Common Problem, bodybuilding, food &

nutrition

Blogs

Forum Discussion : Fitness Questions and Answering

Fitness Search : Legends, Institutes, Instructors & Bio Stats

BMR, BMI, Calculating Calories Burned Calculator

Charitable Trust : Support Sportsmen or Bodybuilders

Website : WWW.FITNESSDADA.COM

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WORLDWIDE Bodybuilding Supplement Market Research Report

One of the fastest growing industries in the world is the nutritional supplement group, or more broadly known as Vitamins, Minerals and Supplements, or VMS. 

Producing about $32 billion in revenue for just nutritional supplements alone in 2012

Annual sales of sport nutrition products in the US is over

$2.7 billion (US) according to Consumer Reports.

The global Sports Supplements market was valued at

USD 6,800.8 million in 2013

Expected to grow at a CAGR

(Compound Annual Growth Rate) of 9.1% from 2014 to 2020

Estimated value of

USD 12,449.6 million in 2020.

Global Market Study on Sports Supplements: Protein Powder witness highest share in product segment by 2020

The global market for sports nutrition products increased from

$27.8 billion in 2007

Website : WWW.FITNESSDADA.COM

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WORLDWIDE Bodybuilding Supplement Market Research Report

Global Sports Nutrition Sports Nutrition and High-Energy Supplement Market Projection by Segment

Website : WWW.FITNESSDADA.COM

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INDIA Bodybuilding Supplement Market Research Report

Higher consumer awareness coupled with lifestyle changes that focus on weight management and healthy livings have gone a long way in improving the uptake of dietary supplements.

The Indian nutraceutical market valued at $ 1,480 million in 2011

Grow to $ 2,731 million in 2016 according to Consumer Reports.

According to the report by business research and consulting firm Frost & Sullivan, functional foods will be the quickest growing category followed by dietary supplements until 2015.

According to report, the dietary supplements were the largest category accounting for 64% of the nutraceuticals market.

Website : WWW.FITNESSDADA.COM

Indian dietary supplement market is expected to touch Rs 10,700 Crore in 2016

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Bodybuilding Supplement Market Projections

Our Report analysis of various markets within the larger nutrition and supplements industry provide pinpoint insights into market numbers and growth projections. Here's an overview:

The global sports supplements market will exhibit a CAGR (Compound Annual Growth Rate) of 9.1% between 2014 and 2020, by which year it will stand at US$12,449 million. The sports supplements market was worth US$6,800.8 million in 2013.

The global fatty acids supplements market will reach an estimated value of US$4,477.8 million by 2020. This market was worth US$ 1,912.0 million as of 2013, and will register a 13.1% CAGR from 2014 through 2020.

The global mineral supplements market projections show that it will rise to US$14.5 million in 2020 from US$7.3 million in 2013. This translates into a 7.3% CAGR from 2014 to 2020.

The global botanical supplements market is expected register a moderate CAGR of 7.5% from 2014 through 2020, rising to US$90.2 million by 2020.

The global clinical nutrition market will experience steady growth at a modest CAGR of 4.1% from 2014 through 2020, by which year it will stand at US$48.6 billion.

The global sports nutrition market is poised to reach US$37.7 billion by 2019, at a strong CAGR of 9% from 2013-19.

Website : WWW.FITNESSDADA.COM

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Gym & Exercise Equipment - Market Research Report

What is the Gym & Exercise Equipment Manufacturing Industry?

Industry Products

Operators in this industry manufacture gym and exercise machines, including treadmills, exercise bikes, weights and other equipment for both home and fitness centers. Following the design of sample products, manufacturers purchase raw materials and transform these into a range of athletic equipment. The finished products are then marketed to wholesalers and retailers.

Cardiovascular machines

Free weights

Weight machines

Other exercise equipment

Industry Activities

Home exercise Equipments

Gym Equipments

Aerobic Equipments

Website : WWW.FITNESSDADA.COM

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Gym & Exercise Equipment - Market Research Report

The Gym & Exercise Equipment Manufacturing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies.

Industry Statistics & Market Size

Industry Analysis & Industry Trends

The Gym and Exercise Equipment Manufacturing industry is benefiting from US trends regarding general health consciousness and a younger, more active generation becoming involved in sports. This move has contributed to

a rise in demand for industry equipment, which has led to

revenue growth over the five-year period

. Labor-intensive tasks such as equipment manufacturing are increasingly being outsourced to areas with low labor costs, hurting domestic manufacturers. Expected the industry to continue growing slowly over the five years to 2019, with revenue projected to increase. As consumers become increasingly health conscious and the government ramps up its anti-obesity campaigns, demand for gym and exercise equipment will increase, leading to a steady rise in revenue.

Website : WWW.FITNESSDADA.COM

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Gym & Exercise Equipment - INDIA Market Research Report

The fitness industry in India – valued at anything between a whopping Rs 2,900 crore and a more modest Rs 300 crore, however is not celebrating just yet.

Growing at an

annual growth rate of 15 per cent. Compared to the West.

The industry is fairly fragmented and organized fitness services account for only about 25% of the overall fitness industry.

According to the players, the

commercial sector sale

has been rising by about

60 to 70 percent

for last few years.

Educational institutes

and group housing societies are also becoming

major players for the fitness equipment industry

.

Due to

increasing urbanization and growing disposable income

in the country, the

fitness equipment industry is growing

.

Growing demand from corporate houses, entry of foreign fitness chains and reduction in the import duties on the health equipment have blossomed the demand.

Website : WWW.FITNESSDADA.COM

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Global Fitness Equipment Market Projections

Our Report analysis of various markets within the larger FITNESS Equipment industry provide pinpoint insights into market numbers and growth projections. Here's an overview:

The global fitness equipment industry is forecast to grow with a CAGR (Compound Annual Growth Rate) of 3.5% over the next five years (2013-2018) and reach an approximate $10.6 billion by 2018.

Rising concern and awareness for healthy living, physical benefits, and exercise are among the major drivers for fitness equipment demand around the world.

The fitness equipment manufacturing industry comprises companies that manufacture fitness equipment for commercial and consumer markets. These establishments may design, develop, assemble, and manufacture fitness equipment.

Brunswick Corporation (Life Fitness) and Johnson Health Tech. Co., Ltd

, are the major players in this industry. Competitive rivalry in the industry is high.

Website : WWW.FITNESSDADA.COM

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FITNESS INDUSTRY ANALYSIS 2015

Fitness Industry in 2015 at a Glance

With the obesity epidemic that is currently going on in the United States, fitness and weight loss has been growing in popularity, if not becoming an obsession, for Americans. The rate of obesity grew steadily from 1987 to 2007 and all states except Colorado consider at least one fifth of their population obese. Over 72 million Americans, or one third of the population of the United States, are considered clinically obese. One billion people around the world were considered over ideal weight. In terms of fitness franchises, the two main sectors in the industry are fitness centers or gyms, and weight loss solutions such as clinics.

Fitness Center Industry Background

The fitness center industry started coming into its own in the 1970s and 1980s , when exercise, led by running and aerobics, became popular. Membership rose throughout the 1990s, and the 2000s were a period of enormous growth for fitness centers. There were 16,938 clubs at the beginning of the decade, and that number grew to 29,636 by January 2008. 41 million Americans are members of a health club, & just

about half of that number belong to a commercial health club, with the rest divided between non-profit clubs.Sixteen million people from this group attended health clubs on more than 100 days in a year. The overall industry generated 9.76 billion dollars in 2008, and employed approximately 308,000 workers.

Website : WWW.FITNESSDADA.COM

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FITNESS INDUSTRY ANALYSIS 2015

Future of the Fitness Center Industry

One trend in the industry is the change in demographics of those who use fitness centers – membership used to be concentrated fairly highly on the 18-34 range, but the popularity has spread out over all age groups, and increased particularly amongst Americans over 50 and children and teenagers. Appealing to America's aging demographic will be essential.Particularly during the recession, there have been increases in people running for exercise, with the appeal being that it is free, similar to online exercise plans. Non-profit gyms may not offer as comprehensive services or fancy equipment, but can still be a useful alternative to commercial fitness centers. In addition, consumers can decide to buy their own home fitness equipment, such as treadmills and elliptical machines that can steer them away from gyms altogether.

Other challenges include that fitness centers must continue to buy equipment to keep up with the latest trends, and this can be an onerous capital expense. There is a degree of seasonality to gym revenues as well that must be accounted for.  More people join during the first quarter, largely due to New Year's resolutions. There is also a danger of liability if people get injured in the gym.

Website : WWW.FITNESSDADA.COM

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Scope & Analyst

Goals and Objectives

This Report was to understand the current status of the global Vitamins, Minerals, Supplements and equipment or VMS industry and to assess it in the medium-term from 2012 through 2020.

Reasons For Doing This Study

Increased consumer awareness and lifestyle changes have been the driving force in the fitness & health Vitamins, Minerals, Supplements and equipment industry. Once focused on bodybuilders and athletes, this market now attracts consumers from all walks of life. With an explosion of companies and brands in the market, players are focusing on retaining existing consumers as much as acquiring new ones. With new products and improved versions of old products being launched regularly, brands are fighting for both shelf space and consumer attention.

Website : WWW.FITNESSDADA.COM

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Scope & Analyst

Scope of Health & Fitness Market

According to report, the detailed review of the global the fitness & health Vitamins, Minerals, high-energy supplement, fitness equipment and accessories market. It examines product categories, key drivers, and emerging trends, major players in each of the categories, newly emerging product formulations in terms of innovative wellness ingredients and information on new product development.The report begins by defining health supplement & fitness equipment and briefly tracing, followed by a brief industry overview. A detailed description of various product segmentation, consumer classifications, and new products gaining importance is presented. The report contains a brief discussion about recent market developments reported in various publications.

Intended Audience

Report to be of interest to individuals and organizations involved in the health & fitness high-energy supplement and equipment industry, such as manufacturers and marketers who aspire to enter market. This report is help marketing managers identify market opportunities in terms of new markets and upcoming trends in various product categories. Advertising agencies working with clients in the sports nutrition industry may also be benefitted. Business development executives understand the dynamics of the market and identify possible partnerships.

Website : WWW.FITNESSDADA.COM

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Features & Benefits – FITNESS DADA REPORT

Features

Global fitness equipment manufacturing industry analysis annual trend (2007-2012) and forecast (2013-2018)

Cost structure trend in the global as well as regional fitness equipment manufacturing analysis

Benefit From This Report

This study is intended for senior level executives, sales, marketing and business development professionals at various nodes of value chain of this market. 

Business development

Strategic planning

Business presentation

Competitive analysis

Determination of market size and trend

Resource and inventory management

Budgeting

Investment decisions

Website : WWW.FITNESSDADA.COM

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Consumers are increasingly demanding healthy and convenient lifestyle solutions, and sports nutrition products and fitness equipments are one option that meets this need. The consumers of sports nutrition supplements and fitness accessories can be segmented into four different groups—bodybuilders, pro/amateur athletes, recreational users and lifestyle users:  

Bodybuilders are consumers who engage in the sport of bodybuilding, which entails building up muscle through a combination of weight training and increased caloric intake.

Who is THE CONSUMER ?

Athletes

include all professional sportspeople, with the exception of bodybuilders.

Recreational users represent

non-professional sportspeople who do not reach the same levels of physical exertion as athletes and bodybuilders. This consumer is someone who engages in sport as a hobby on the weekend, or is a fitness enthusiast.

Lifestyle users

are consumers who do not use sports nutrition products and fitness equipments for sports or exercise purposes. People within this group mainly consume sports nutrition products and fitness equipments as a refreshing beverage. Lifestyle users are the fastest growing group of users of sports nutrition products and are becoming a crucial part of the market. These consumers want to feel that they are engaging in healthy practices through consumption, so products and equipment must be positioned as a great tasting, healthy indulgence.

Website : WWW.FITNESSDADA.COM

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ADVERTISING CENTER

ABOUT FITNESS DADA ADVERTISING -

FITNESSDADA.COM is India's largest health search portal – Bodybuilding Supplements, fitness equipment, herbal products etc. FITNESSDADA members are evolved internet users who are willing to adopt innovative ways of shopping.FITNESSDADA advertising offers a great value to brands with the ability to target their commercial messaging using different categories and search keywords. For example, displaying Bobby’s Muscle or Fitness Station Banner to users searching for fitness trainer or health related important information on our platform.Our Advertising Platform provides an in-depth knowledge of e-commerce audience. This will help you to connect with our exclusive user base through various Advertising models like Standard Banners, category Sponsorships, Email Marketing and Innovations.

Website : WWW.FITNESSDADA.COM

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ADVERTISING CENTER

ABOUT FITNESS DADA ADVERTISING -

FITNESSDADA.COM is India's largest health search portal – Bodybuilding Supplements, fitness equipment, herbal products etc. FITNESSDADA members are evolved internet users who are willing to adopt innovative ways of shopping.FITNESSDADA advertising offers a great value to brands with the ability to target their commercial messaging using different categories and search keywords. For example, displaying Bobby’s Muscle or Fitness Station Banner to users searching for fitness trainer or health related important information on our platform.Our Advertising Platform provides an in-depth knowledge of e-commerce audience. This will help you to connect with our exclusive user base through various Advertising models like Standard Banners, category Sponsorships, Email Marketing and Innovations.

Website : WWW.FITNESSDADA.COM

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ADVERTISING CENTER

DEALS & INNOVATIONS

FITNESSDADA has the capability to showcase Advertisement to users looking for products and keyword in the advertiser’s category. With this you can say goodbye to Demographic based targeting.

Website : WWW.FITNESSDADA.COM

Unique Audience Targeting Via Product Search or Keyword Search

User 

Visits FITNESSDADA.COM

1

User 

Visits

 FITNESS STATION

2

FITNESS STATION

Banner

3

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ADVERTISING CENTER

SITE INFO & SITES

Website : WWW.FITNESSDADA.COM

Audience Demographics

MALE – 65%

1

FEMALE – 35%

2

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ADVERTISING CENTER

SITE INFO & SITES

Website : WWW.FITNESSDADA.COM

Audience Demographics

Top 8 Metro Cities – 50%

1

OTHER CITIES – 50%

2

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ADVERTISING CENTER

SITE INFO & SITES

Website : WWW.FITNESSDADA.COM

Audience Demographics

18 - 25 years – 35%

1

25 - 35 years – 42%

2

35 - 45 years – 15%

3

45 years + – 8%

4

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ADVERTISING CENTER

Rates & Placements

Website : WWW.FITNESSDADA.COM

Home Page

Achieve extensive reach and establish a strong brand presence

Banner Ad : Size - 728x90 / 970x250 (In Pixels) Price - Rs. 1 Lakh Per Month or Rs. 2 Lakh for 3 Months Per Ad Other Sizes : Sizes - 468x60, 300x250, 336x280, 320x100, 320x50, 234x60, 120x600, 120x240 Prices – Rs. 80 Thousand Per Month or Rs. 1.80 Lakh for 3 Months Per AdFormats accepted: Animated GIF, JPEG, Flash, HTML

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ADVERTISING CENTER

Rates & Placements

Website : WWW.FITNESSDADA.COM

Internal Page

Achieve extensive reach and establish a strong brand presenceBanner Ad : Size - 728x90 / 970x250 (In Pixels) Price - Rs. 50 Thousand Per Month or Rs. 1 Lakh for 3 Months Per Ad Other Sizes : Sizes - 468x60, 300x250, 336x280, 320x100, 320x50, 234x60, 120x600, 120x240 Prices – Rs. 30 Thousand Per Month or Rs. 70 Thousand for 3 Months Per AdFormats accepted: Animated GIF, JPEG, Flash, HTML

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ADVERTISING CENTER

Rates & Placements

Website : WWW.FITNESSDADA.COM

Internal Page

Achieve extensive reach and establish a strong brand presence

Banner Ad : Size - 728x90 / 970x250 (In Pixels) Price - Rs. 50 Thousand Per Month or Rs. 1 Lakh for 3 Months Per Ad Other Sizes : Sizes - 468x60, 300x250, 336x280, 320x100, 320x50, 234x60, 120x600, 120x240 Prices – Rs. 30 Thousand Per Month or Rs. 70 Thousand for 3 Months Per AdFormats accepted: Animated GIF, JPEG, Flash, HTML

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ADVERTISING CENTER

Case Studies

Website : WWW.FITNESSDADA.COM

Payment Methods

FITNESSDADA accept the following payment methods: Cash Cheque Net banking NEFT/RTGSWhichever method you choose, you can rest assured that your payment is always safe.

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SELLER CENTER

Become a Successful SELLER -

Benefits at a glance:

Website : WWW.FITNESSDADA.COM

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FORECAST

Website Forecast-

Traffic Key Features – Online Shop – Bodybuilding Products, Herbal Products, Fitness Equipment, Fitness Accessories, Health Books etc. Fitness Station (Health Plan & Information) Common Problems (Health Blog) Community (Forum / Question & Answering) Search (Fitness Institute, Legends, Instructors & Bio Stats) Health Calculators (BMI, BMR etc.) Find Gym in Your City

Website : WWW.FITNESSDADA.COM

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FORECAST

Website Forecast-

Ad-on Development Key Features – Events Jobs – Fitness Trainers, Gym Instructors, School & College yoga, sports teachers etc. FITNESSDADA Bodybuilding Completion FITNESS DADA Relief Society – Services for helpless Bodybuilders or Sportsperson Health Insurance –Tie-up with Insurance Companies

Website : WWW.FITNESSDADA.COM

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FORECAST

Marketing Forecast -

Promotional Tool - Google Adwords will help to increase FITNESSDADA Daily Traffic. Contact with Big players who provides Health & Fitness Services in India Focus on High Quality SEO strategy Viral in SMO (Facebook, Twitter, Google Plus, ETC.) Youtube Videos TV Advertisements

Website : WWW.FITNESSDADA.COM

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From : Bobby’s Muscle Tech Gym International (OPC) PVT. LTD.

PRESENTED BY:

Website : WWW.FITNESSDADA.COM

6-A, New Ram Nagar,

Ambala

Cantt

, AMBALA

(Haryana) – 133001

Contact No. +91 90174 01234 / +91 171 265 0001

Toll Free No. 1800 180 1381


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