and Duke University Career Centers July 19 2012 Building Your Professional Brand Facilitators Lisa Schwartz Associate Director CCMBAEMBA amp Alumni Career Services Bethann Cleary Program Assistant ID: 385213
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Presented by the Fuqua, Duke Law, and Duke University Career CentersJuly 19, 2012
Building Your Professional BrandSlide2
Facilitators
Lisa Schwartz
Associate Director
CCMBA,EMBA & Alumni Career Services
Bethann Cleary
Program Assistant
CCMBA,EMBA & Alumni Career ServicesSlide3
Panelists
Hardy Vieux
Attorney with Blank Rome LLPDuke University Board of Trustees
Duke University ‘93
Linda Gunn
Founder and President, Orange Butterfly Solutions
Director of Information Assurance Operations at Eli Lilly and Company
Duke University’s Fuqua School of Business ‘07Slide4
IntroductionDiscussion and Q&A with PanelistsDefining Professional Brand
Communicating your BrandManaging your Brand
Resources
AgendaSlide5
Things to consider
Brand is what others think/feel/say about you
Maintain innovation and relevance
Be authentic
Send consistent messages
Consider:
-What you want people to think of, when they think of you
-What your unique value is
-How to manage your brand strategically and tactically both physically and virtuallySlide6
Resources“Reinventing your Personal Brand: How to change your image and create exciting new opportunities”
(Dorie Clark)
“What’s Your Story?”
(
Herminia
Ibarra and Kent
Lineback
)Use your alumni resources to find these complete articles and more:
Log into the Duke Directory –
www.DukeDirectory.com
Select “Research Resources” – bottom right of six boxes
Select
ProQuest
ABI Inform – fourth option down
Search for the article in the search box.
The Brand You 50 : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!
By Tom Peters
Fifty tips to turn yourself into an outstanding, compelling commodity.Slide7
Additional Questions or Concerns?
Please email: alumni-careers@fuqua.duke.edu
Thank You!