PPT-RESEARCH METHODS FOR MANAGEMENT

DrRPrabhu Food Clothes House Consumer Goods Travel Medicine and Drugs Power Luxury etc etc UNIT 1 Research Bests Definition Systematic and objective analysis and recording of controlled observations that may lead to the development of generalizations principles or thesis resulting in prediction and possible ultimate control of events . Case study method . CONTENTS. Definitions. Validity and reliability. Merits. Design. Analysis. Case studies in practice. Definitions. John . Gerring. :. a . case. is: 'a spatially delimited phenomenon (a unit) observed at a single point in time or over some period of time' . Qualitative Methods: Introduction and Data Collection. CONTENTS. Introduction: nature, history and development. Merits, functions, limitations. The qualitative research process. The range of methods – introduction. 12 Experimental methods. . Contents. Introduction. Principles of experimental research. Validity. Quasi-experimental designs. Experimental methods in leisure and tourism research . Introduction. Use of experimental methods in leisure and tourism research thought to be rare. DATA COLLECTION. Structure. 10. Questionnaires. 9. Qualitative. 13. Sampling. 11. Experimental. 8. Observation. 7. . Secondary data. 16. Survey data. 15. Qualitative. 18. . R. esearch report. 14. Secondary. The Range of Research . Methods. The Range . (Fig. 5.1). Method. Brief description. Scholarship. Well-read,. . thinking . deeply and creatively about . a topic . Just thinking . ‘Thinking’ . part of scholarship.. Patrick Rosenkranz, Amy Fielden, Efstathia Tzemou. Outline. The need for a new approach to teaching PSY 2011 . Our approach. Evaluation of the new PSY 2011. Psychology Research Training. In the UK this usually: . Jenny Hopkins – Group Marketing Manager. jennifer.hopkins@sagepub.co.uk. What are Research Methods? . Rigorous and systematic tools used to design a research project. Students and research. Undergraduate: . COMMUNICATING RESULTS. Structure. 10. Questionnaires. 9. Qualitative. 13. Sampling. 11. Experimental. 8. Observation. 7. . Secondary data. 16. Survey data. 15. Qualitative. 18. . R. esearch report. 14. Secondary. Dr. Surej P John. Main Topics . C. onceptual Framework. Hypothesis development. Descriptive research methods. Survey. Observation. The Theoretical/Conceptual Framework. The primary purpose of the conceptual framework is to lead to . Victoria Ng. Background . Education. Current Position. Applied psychometrician working in the private sector. Data Collections & Psychometrics department. What value has graduate studies provided? . Jenny Hopkins – Group Marketing Manager. jennifer.hopkins@sagepub.co.uk. What are Research Methods? . Rigorous and systematic tools used to design a research project. Students and research. Undergraduate: . Objectives. To . identify the advantages and disadvantages of employing multiple research methods;. To consider those factors that influence the choice of research method and sequence of the multiple methods;. KENYATTA UNIVERSITY. SCHOOL . OF. . BUSINESS. MANAGEMENT SCIENCE. . DEPARTMENT. Page . 10. of. . 138. Page . 10. of. . 138. RESEARCH METHODS. . NOTES. BSU . 305 – . RESEARCH. . METHODS. Page . Methods. The Range . (Fig. 5.1). Method. Brief description. Scholarship. Well-read,. . thinking . deeply and creatively about . a topic . Just thinking . ‘Thinking’ . part of scholarship.. Existing .